My dearest @BTS_twt@bts_bighit thank you for being the soundtrack of my life and the companions of my journey. We may never meet each other, but my path will always be inextricably woven with yours. Here's one for the las 10 years, and two for the next 20 🥂
#BTS10thAnniversary
A Male ARMY Speaks Up: Let’s Find Out How Many Men Actually Listen to BTS
For years, I’ve called myself an ARMY while contributing to the fandom mostly from the sidelines, through the occasional translation, analysis, and long posts about BTS songs and letters. Teaching, grading, counseling students, translating history books, surviving Korean work culture. Life has a way of swallowing your time whole.
But now our guys are back. Still thriving. Still filling stadiums. Still somehow managing to make millions of people feel understood across languages and borders.
And lately, I’ve been thinking: maybe it’s time for middle-aged male ARMYs like me to stop acting like we have to enjoy BTS quietly and in the shadows.
Men can be oddly performative around masculinity. We’ll scream ourselves hoarse watching twenty-two men chase a ball across a field, but hesitate to admit a song made us emotional. We’ll spend hours debating whiskey, watches, cars, or baseball statistics, yet act as if openly loving music about loneliness, fear, hope, or loving oneself somehow threatens our dignity.
So let me say this clearly as a Korean middle-aged man: BTS has been one of the most meaningful artistic acts of my adult life. And I know I’m far from alone.
After talking to enough male ARMYs over the years, I realized the issue is not absence. It’s hesitation. Many male ARMYs are still reluctant to be visible. Some worry about being judged. Some think they’ll look strange. Some probably spent their whole lives being taught that men should appreciate things from a distance, never too enthusiastically, never too sincerely.
From now on, I want to write more openly about BTS from the perspective of male ARMYs, especially Korean middle-aged male ARMYs. I may be one of the very few voices representing this group in the social media world.
And yes, I fully intend to drag some of my fellow ahjussi ARMY friends to concerts or live theater viewings with me one day.
There’s also one stereotype I really want to dismantle once and for all: the idea that only women listen to BTS.
Take “Spring Day” on Melon, for example. As you can see in the image below, today alone, May 15, 2026, the song had 62,018 listeners on the platform. About 43% of them, roughly 27,000 people, were men.
Now stretch that across nearly a decade. More than 9 million Melon subscribers have listened to “Spring Day.” The male listener ratio for BTS songs generally falls around 35–45%, so we are potentially talking about millions of male listeners for this song alone. Millions.
Korean men. Fathers. Students. Office workers. Soldiers. Taxi drivers. Professors. Men drinking beer after work by the Han River. Men who probably recognize the opening piano notes of “Spring Day” the moment they hear them.
So the next time someone says BTS is “only for women,” show them these statistics.
Anyway, enough sociology for one Friday night.
I’ll also upload a photo of myself opening my favorite IPA to celebrate another exhausting but meaningful week of life and work.
If you’re holding a cold drink tonight too,
whether it’s beer, coffee, tea, or just convenience store chocolate milk after a brutal shift,
cheers, my ARMY friends around the world!
So this is a small rant based on comments I’ve been reading about the advantages that BTS have and the 10 minutes of quiet I get in the morning after dropping my kid off at daycare and before I get to work. 😅
Comparing BTS to the Beatles and Michael Jackson is absolutely valid when discussing global success and cultural impact. You can definitely argue that achieving worldwide fame is “easier” now because of the internet , and yes, that’s partially true. Information spreads faster than ever before. But there are other factors people conveniently ignore when making that argument.
The Beatles and Michael Jackson were Western artists performing primarily in English. BTS became a worldwide phenomenon while primarily singing in Korean, a language spoken by roughly 1% of the global population. That’s an absolutely massive barrier to overcome in mainstream entertainment, especially in Western markets.
The Beatles and MJ also rose to fame during eras when entertainment was FAR less saturated.
When the Beatles appeared on The Ed Sullivan Show in 1964, around 90% of U.S. households owned a television, but most families only had access to about 3 major national TV networks (ABC, CBS, and NBC). Their first Ed Sullivan performance drew over 73 million viewers; an absolutely insane number for the time because the entire country was basically watching the same handful of channels together.
By the height of Michael Jackson’s Thriller era in the early 1980s, cable television was growing, but households still had dramatically fewer entertainment options than we do now. Today the average household has access to hundreds of channels, countless streaming platforms, YouTube, TikTok, gaming systems, social media, and an endless amount of niche content fighting for attention every second of the day.
So yes, the internet helps music spread faster. But it also means artists are competing in the most oversaturated entertainment landscape in human history.
That’s why I personally think BTS’ level of sustained global relevance is incredibly impressive. They didn’t just go viral for a moment. They built and maintained a worldwide fandom across language barriers, cultural barriers, military enlistment pauses, and an entertainment market where attention spans last about 12 seconds.
Anyway, thanks for reading
Ahhhh… another day in Xwitter that will go down in MexicArmy Twitter history.
And what a day…
It’s kind of funny watching people post entire directives about what it should or shouldn’t be done at Mexico concerts, where we shop, whether we support local vendors, comments about our stadium, and if it’s ugly or far too much from “the third world”
OH, one of my faves: what songs we are “allowed” for the DJ to spin…
Even when the word is Mariachi -which, by the way, was recognized by the UNESCO as an Intangible Cultural Heritage of Humanity in 2011… and belongs to Mexico. Go figure- anyways, that’s is beside the point.
But somehow the second Mexicans make a local joke, it immediately turns into global discourse from people with absolutely zero understanding of the context. And this is a bit sad.
Honestly, it’s a little sad some people cannot understand how genuinely funny today has been for Mexican ARMY.
And how this like many other jokes will forever be part of our MexicArmy lore.
And finally:
To every single person who actually got into a cab and asked to be taken to the address being shared around…
I truly don’t know what to tell you other than:
you had it coming for behaving like a stalker with zero common sense, and I hope they laughed in your face for hours, because you deserved that shit for the simplest of reasons: being a vulgar stalker. This joke was for you. Your welcome.
ARMY:
Did you really think Mexican ARMY would disclose their real location? Even if we knew it?
To the people calling us disrespectful: (“joke or not” I quote.)
I’m sorry you didn’t get the joke.
Because it was funny as hell.
I can almost guarantee BTS would’ve been laughing right along with us all day today.
I guess this is exactly what lost in translation means.
Army, one for the laugh, two for the show…
💫