MacK Seale

✨ sharing stories (& secrets) about stores

🛍 retail strategist with 10+ yrs @ warby parker & apple

💫 get the stor(i)es in your inbox ↓

[MacK Seale @merrymakingmack]

@LumaLabsAI for people who've never had the budget to hire the creative team their brand actually deserves, this levels the field.

experience the magic yourself with @LumaLabsAI by:

→ signing up for luma labs
→ creating a new board
→ selecting image as uni-1
→ prompt away

[MacK Seale @merrymakingmack]

@LumaLabsAI is the first ai imaging tool that “gets” retail.

not just aesthetics like gpt 1.5…

brands have been outsourcing their visual creative for years. campaign concepts. window displays. floorplans. etc.

all slow.
all expensive.
lots of back & forth.

uni-1 fixes this

[MacK Seale @merrymakingmack]

@LumaLabsAI left image → gp image 1.5. it followed the prompt.

right image → uni-1. it understood the assignment.

the difference isn't style. it's logic.

[MacK Seale @merrymakingmack]

such a better brush & more importantly, brain.

ultrahyped for uni-1!

[Luma @LumaLabsAI]

Uni-1 is here! A new kind of model that thinks and generates pixels simultaneously. Less artificial. More intelligent.

[MacK Seale @merrymakingmack]

excellence @mercury #giveaway

[MacK Seale @merrymakingmack]

considering LASIK? save this.

got questions? comment below or dm me!

want my clinic rec? go to @sharpevision modern lasik (atx, chicago, & seattle!)

[MacK Seale @merrymakingmack]

15 things that surprised me about lasik ✨
(aka what i learned from zapping my eyeballs 2 weeks ago)

[MacK Seale @merrymakingmack]

13. i love cold compress eye masks 🧊

my new fave daily spa moment.

14. eye exercises help with recovery 🎯

yes i now do eye yoga.

15. the world looks reborn 🤩

sunsets hit harder. trees feel sacred. life’s in high-def.

[MacK Seale @merrymakingmack]

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[MacK Seale @merrymakingmack]

nike: we can’t win.
+
skims: so win.
=
NikeSKIMS

🤎 skims brings the fit.
🛠️ nike brings the function.
💪🏽 NikeSKIMS brings the flex

but the real reason this collab works?

distribution.

nike has a global supply chain that can scale anything.
skims has cultural clout that makes every drop sell-out.

together as NikeSKIMS:

→ skims gets a shortcut into nike’s retail & wholesale muscle.

→ nike gets to deepen its women’s business without diluting its core.

→ epic NikeSKIMS pop-up stores, including skims pop-ins to nike stores

→ consumers get exactly what they’ve been asking for: performance gear that actually fits & flatters for all body types in shades other than neon.

what a win for us all, coming this spring!

[MacK Seale @merrymakingmack]

hot take: empathy is the new efficiency in 2025 💛

especially in retail.

while so many retailers are chasing ai & automation, costco has been quietly crushing this for years. they prioritize employees & create real human connections with customers. it’s why their loyal fan base is unmatched.

below is one recent standout story from reddit's vast collection.

it’s not rocket science.

but in 2025, i’m predicting more retailers will finally catch on & go as far as incentivizing their store employees to perform these random acts of kindness🤞

this is just one of the 4 trends i'm calling to win this year.

want the full list?

check out the tomorrow’s edition of merry makery ✨ where i share even more about what's in store for stores this year!

[MacK Seale @merrymakingmack]

cheers to a wordy & wonderful 2024
of merrymaking with @beehiiv 🥂🐝

[MacK Seale @merrymakingmack]

@andyaustinads guide

[MacK Seale @merrymakingmack]

@graceclarke is this out?! im very very very interested & want to share a link with my newsletter subscribers!

[MacK Seale @merrymakingmack]

@iamkylebalmer write