@JitoKayumba Acquisition is noise. Retention is the signal. The free first experience works because it's not about getting customers, it's about keeping them. Same principle we're building on at Mestores.
Everything @JitoKayumba just described is exactly why we built the Mestores Creator Circle.
Platforms follow money. So we stopped waiting for them.
Brand briefs. Escrow payments. Zambian creators earning directly, no CPM, no eligibility gates, no foreign company deciding if we're ready.
The infrastructure exists. Join the waitlist:
https://t.co/7f4JnYrB80
@mestoreshq
This breakdown is important and the diplomatic work you're describing is exactly what the government should be doing.
But I think there's a framing problem worth naming.
When we position monetisation as something platforms grant us, we've already handed them all the leverage. They move when the data is right for them, not when it's right for Zambia. And even if they do unlock monetisation, they set the rates, the eligibility criteria, and they can change both at any time.
The more powerful play runs parallel to the diplomatic route: build the infrastructure that routes creator payments through local ecosystems entirely. Brands brief local creators directly. Creators get paid through a local platform. The money never needs Meta or ByteDance to flip a switch.
Then something interesting happens when there's already a functioning, growing creator economy in Zambia, the platforms have a commercial reason to compete for it. We stop petitioning them. They start chasing us.
The lobbying and the local infrastructure aren't competing strategies. But right now we're doing one without the other, which means we're building leverage for them, not for us.
@Mwebantu The bigger story here isn't Yango, it's that Zambia is being included in global AI rollouts. The infrastructure for a digital economy is being laid right now. We just need local builders to match the pace.
@techtrends_zm Zambia is in this rollout. That's not small. The bigger shift though is AI becoming the interface for everyday transactions. Ride-hailing today, shopping tomorrow. Exciting time to be building here.