methodborne

Brand strategy, product design, motion, and platform engineering for tech companies that take their brand as seriously as their product.

[methodborne @methodborne]

@Issybeatz_ Nope. Not at all. Introspect.

[methodborne @methodborne]

https://t.co/9q9fUXCTMd

[methodborne @methodborne]

A clip from the brand promo we created for Captura.

Three films showcasing the brand and the product, directed, animated, and scored end-to-end, on a timeline that wasn’t taking any prisoners.

Full case study in the comments.

[methodborne @methodborne]

Read it here: https://t.co/LNDGCrvTjL

[methodborne @methodborne]

The louder-than-called-for dismissal of expertise.

The quiet erosion of trust.

The gradual “un-hearing” of experience, judgement, discernment, taste.

This is “The Violence of Hype and the Slow Invisibling.”

https://t.co/LNDGCrvTjL

[methodborne @methodborne]

Read it here: https://t.co/WG5yf0DAEk

[methodborne @methodborne]

Inferior work.
Dismissed expertise.
Cost-cutting reframed as innovation.

AI as the alibi.

This is “The Great Industrial Cowardice.”

https://t.co/WG5yf0DAEk

[methodborne @methodborne]

Read it here: https://t.co/aT32DRek0c

[methodborne @methodborne]

AI gurus.
Prompt packs.
“Secret workflows.”

LinkedIn prophets manufacturing urgency by the hour.

An entire economy now exists to keep knowledge workers psychologically off-balance. And then sell them relief.

The grift class profits twice:

First from your anxiety.
Then from your dependence.

New piece from Methodborne:
“The Grift Class and the Economy of Anxiety.”

[methodborne @methodborne]

Read it here: https://t.co/RjPlnj1dN4

[methodborne @methodborne]

AI: just another garb for the age-old corporate cowardice. “AI-driven decisions” are increasingly just:

• cost-cutting
• performance management
• layoffs with cleaner PR
• executive indecision wrapped in inevitability

New piece from Methodborne:

“The Licensing Document.”
The mechanism by which AI becomes moral cover for decisions leadership already wanted to make.

[methodborne @methodborne]

The market is sorting. It is removing the thing that sounds like nobody made it. And rewarding the thing that is unmistakably human. Made by humans who care.

Despite what many would have you believe, people can tell. And they’re willing to pay a premium for it.

New piece:
“Human Craft is Worth More Than Ever: What Survives the Blanding”

[methodborne @methodborne]

@CommArts Got something’ cookin’ @CommArts. ☺️🙌

[methodborne @methodborne]

@CommArts 🫡

[methodborne @methodborne]

@CantEverDie A short summary of our thesis so far: https://t.co/vy0he74ST2

[methodborne @methodborne]

@sweatystartup Couldn’t agree more

[methodborne @methodborne]

@ThxxasBlxze Methodborne

[methodborne @methodborne]

@ick_real Method

[methodborne @methodborne]

@Reeseforsure AI has not been accepted by anyone other than tech bros, or those who like to look cool on social. Rejection isn’t even on the menu.