My Op-Ed today in the @globeandmail calls out an emerging post-pandemic trend of Canadian companies hiring c-suite talent abroad. All businesses should take note of this creative solution to leverage experienced global talent to soar at home. https://t.co/BR9HX0vk3h
My conversation with @metrickmind, a Partner and the Chief Growth Officer at @sagardholdings!
Sagard is a global multi-strategy alternative asset management firm active in venture capital, private equity, private credit, and real estate.
Through Sagard, Jonathan has been the Interim Chief Growth Officer at @GetKoho, @Wealthsimple and regularly works with Sagard portfolio companies.
We discussed...
- The Evolution of Growth Roles
- First Steps After Raising Capital for GTM
- Balancing Traditional and Digital Marketing Channels
- Consumer Attention and Trust in Fintech
- Rules Around Investing in New Marketing Trends
- Building a Growth Team
- In-House vs. Outsourcing: Finding the Right Balance
- The Rise of Founder-Led Growth
- The Impact of AI on Sales and Marketing
- Traits of Effective Growth Leaders
- Finding Growth Talent: Where to Look
- Retention Strategies
Available on all platforms
https://t.co/4bYfFL7lI3
🎉We're excited to announce our lead investment into @The_Guarantors $50M Series C round w/ participation from @KensingtonFunds, Arch Capital Group, @RooshVentures & earlier investors incl. @alvencap.
Congratulations to the whole team!
👉https://t.co/EXTdKNBSjp #fintech
Our Chief Growth Officer @metrickmind wrote an op-ed for @globeandmail about the impact of #remotework on talent acquisition for Canadian #startups: a reverse Canadian brain drain!
Learn more about this trend, the causes & the opportunities it creates 👉https://t.co/Yjd2w6I9H0
if any marketers are interested in talking about holiday campaigns this year and the impacts iOS 15 has had on them, let's set up a time to chat. my email is miranda dot techcrunch at gmail dot com.
CMO PSA: You must excel at building flywheels, not just paid marketing. Great article in @TheEconomist highlighting challenges DTC brands like @WarbyParker, @Casper now face being held to growing profits vs. top line growth. https://t.co/5srF9aWDIQ
Join me on Sept 7th at 6pm ET for a live discussion with @TechCrunch about growth, marketing & fintech! Excited to chat with @DannyCrichton@bayareawriter Twitter Spaces link here https://t.co/pRKnJn0aS4
Join @DannyCrichton and @bayareawriter on Tuesday, September 7, at 3 p.m. PST/ 6 p.m. EST as they discuss fintech and growth topics with @metrickmind. https://t.co/dKZ9JwAT4E
A recent report from @CMO_Council asserts that "marketing and MarTech lie at the heart of recovery." I couldn't agree more. CIOs & CMOs need to work closely to reach desired results that align with business goals. Great piece, @mediaupdate. #Marketing#CMO https://t.co/aAtJn5jvNL
Great piece from @B2Community that highlights the #MarketingTrends to look for the rest of the year. Such trends include #SocialAudio: "audio rooms open up marketing opportunities for brands via community engagement." https://t.co/jFyQ8fFnUc
To compete for #GenZ viewership against Tik Tok, Youtube has recently launched Youtube Shorts. As one of its largest #AdCampaigns to date, Shorts aims to place Youtube back at the front of the pack in the #DigitalVideo space. Do you think it can compete? https://t.co/bvkWQ0L1K6
Great piece from @KarlSakas who writes for @B2Community on client satisfaction: "If your goal is to get 100% satisfaction from 100% of clients, you’ll find yourself making too many compromises." Optimization is key! #CustomerExperience#CX https://t.co/SPWAsF9a6A
.@jarrodgingras advises that when choosing the right vendor & technology for #MarTech, marketers should start by building an "interdisciplinary team of marketing and technical stakeholders" to make the best choices. #MarketingTeam https://t.co/hpnzNaQtqw