Hyper directed data driven growth, will greatly surpass the typical dependence of web 3 projects on KOLs and hype cycles.
30% of DeFi natives claim a lack of knowledge as the primary challenge in DeFi adoption.
20.3% mentions trust issues, which aligns with trust-building challenges in DeFi.
Only 9% reported no barriers, indicating an untapped potential for adoption.
DeFi marketing placement based on user acquisition channels.
- Crypto news sites and partnerships (30%)
- Twitter/X thought leadership (25%)
- Telegram communities (20%)
- YouTube educational content (15%)
- Direct advertising (10%)
Establish trust through transparent & in-depth expository content. DeFi audiences respond well to data-driven, educational materials.
The future of web3 belongs to those who build early on, not hypes, not trends, but rather building with a focus on bridging the gap between users acquisition and current blockchain discrepancies.
Web 3 projects building with long term innovation and sustenance in mind should focus on establishing trust through transparent, in depth content, data-driven and educational materials.