MichaelEttinger.eth

Under Promise, Over Deliver - Project Manager

[Coop 💿 @Cooopahtroopa]

Is this thing on?

Been pretty quiet on here for the last year.

Feel like I fell off and what I was excited about wasn't exciting to very many people.

Definitely went way too hard on the Music NFT meme and had to take a step back and figure out what was next.

Can confidently say I'm in a happier place than I've ever been with a team that I love and projects that inspire me.

We're putting more music onchain than ever and doing it in a way that feels really organic and scalable.

I have a weird psychologic relationship with Twitter that I'm still working through but the only way through is forward.

There's so much to learn and so much to take in here.

Going to basically treat this like starting from square one again and really just try and listen.

I have a lot of thoughts to share on where everything is at and where it's going but I want to find that voice naturally in a way that feels exciting and energizing - and not from a place of feeling forced to do it.

If you're still here paying attention - thank you for your trust and here's to rebuilding a foundation that feels inviting and valuable.

And more importantly to just having fun - cause at that end of the day that's really what this is all about.

[Rob Abelow @AbelowRob]

When I was 23, I learned the power of knowing your fans.

I was promoting a show for an artist in a 1,000 cap room. The manager sent the contract back signed, but crossed off the marketing budget.

Managers usually want more marketing, not less. This guy wanted zero.

"Why?", I asked.

"Why waste money hoping to reach people who might be interested, when I can just directly message everyone I know cares?"

What happened?

The show sold out & the artist earned an extra 85% of that proposed marketing budget. He probably did this every show that tour, netting an extra $100k+ & making every promoter love him.

𝐈 𝐟𝐞𝐥𝐭 𝐥𝐢𝐤𝐞 𝐈 𝐡𝐚𝐝 𝐣𝐮𝐬𝐭 𝐥𝐞𝐚𝐫𝐧𝐞𝐝 𝐚 𝐜𝐡𝐞𝐚𝐭 𝐜𝐨𝐝𝐞.

It's not just that this artist had an email list (everyone better) - it's that they had done all the work to convert everyone into it & understood how to activate them.

They built their tribe.

and KNEW the power of it.

It's so simple, but when you know your fans, you have a superpower.

- not reliant on algorithms
- not constantly rediscovering & reselling
- not wasting money on inefficient ad dollars

Everything becomes repeatable.

𝐓𝐡𝐞𝐫𝐞 𝐢𝐬 𝐧𝐨 𝐛𝐞𝐭𝐭𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐥𝐚𝐧 𝐭𝐡𝐚𝐧 𝐡𝐚𝐯𝐢𝐧𝐠 𝐚 𝐝𝐢𝐫𝐞𝐜𝐭 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐟𝐚𝐧𝐬.

Start building your tribe.

It compounds.

[MichaelEttinger.eth @mett248]

@famous_dyl Gm dyl 👋🏻

[VividFeverDreams @VividFeverDrms]

Gm! Friendly PSA, cold shill me your drop = instant mute.

If you want to connect on a genuine level with people, contribute to the community. Join collectives, add value dialogue to conversations.

Spamming links at me when we have never had a single conversation is cringe. Its reeks of desperation. It shows me you don’t value community, just the $$$. Its the 2023 equivalent of spamming soundcloud links.

Its not a marketing strategy. Its just lazy.

[Thomas @MrTeslaTom]

As a Tesla Hiring Manager, I interviewed and hired 100’s of applicants over a 10 year timespan. Here are some things that top-performing candidates and employees did. Follow along if this stuff interest you:

1: They were genuinely aligned with Tesla’s mission. It really helps to feel part of the mission. The environment at Tesla is simply too fast-paced to just “chug along”. Of course, if you get hired, finding your own balance is also critical. Working at Tesla can be a lot, but having that fire in your belly really helps.

2: They applied for a position they actually wanted. I saw it so many times over 10 years. MBAs applying for an entry level job, not to do the job, but to “get their foot in the door”. There was a one year minimum in the job before promotion or internal move at Tesla and these candidates were generally unhappy after weeks in the job. We stopped hiring them after a little while.

3: Sounds simple, but they’d read Tesla’s website (many times) before their interview rounds. There is so much information out there and it is condensed on Tesla’s website. It was painful, when talking to a candidate who didn’t know basic product information or current events around what was happening at Tesla. That’s not to say they wouldn’t have done a good job, but the competition is so steep, we had to filter those candidates out.

4: Hot-Tip - prepare some examples of your past achievements or obstacles you’ve overcome using the STAR method (Situation - Task - Action - Result). This will help you stay succinct in your interview. Thank me later.

5: The best candidates thrived in a mission-oriented meritocracy, where performance isn’t left to chance. They’re aligned with the mission and they do measurable work. Tesla is a place, where you can really thrive as a top performer.

6: The P&D numbers that Tesla publishes at the end of every quarter are caused by thousands of employees, hundreds of teams and senior managers all making their individual targets. KPIs (Key Performance Indicators) are tracked throughout the quarter. The emphasis on each KPI changes throughout the quarter. Once in the job, the best performers paced themselves throughout the quarter and had defined what part of their own behaviour was causing a positive influence on their KPIs. Then they did more of it.

7: They didn’t e-mail Elon in their first week. OK, kind of a joke here, but yeah don’t email Elon to suggest Supercharger locations. If it’s something safety or company critical fair enough, but in reality there are a hundred people in the company that can solve your problem, other than Elon.

8: They were self-motivated and made it their business to know their job inside out. Again I had people without a degree in my team who made it to Senior Manager because they were curious and had a savage work ethic and I had others with a Masters degree, who couldn’t make it to work on time..and of course everything in between.

9: They were team players. Generally everyone had a day, sometimes weeks or even longer, where for whatever reason, their performance dipped. Most noticed this themselves, but if you’re part of the team, your team-mates will help you get back on your feet. Be a team player.

10: That’s it. Hope that helps. Follow along if this kind of stuff interest you.

[Friend Within @FriendWithin]

Club night idea.

Name: ONE WAY ONLY™️

Idea: The DJ plays behind one-way glass. The DJ can see the crowd. The crowd cannot see the DJ. At unspecific times the glass briefly becomes two-way to reveal who the DJ is. Line-ups will be announced but no set times.

[Ruben Laukkonen @RubenLaukkonen]

Our new paper is about the most scientifically bewildering state in meditation. If we figure this one out it’s a goldmine for consciousness research, possibly revealing about human hibernation, or useful for space travel. Who knows. Here's the wild story 👇

[angelbaby3045.eth 🌐 @angelbaby]

friday @PRETTYMUCH 📻

https://t.co/VH2xsfyCa5

[MichaelEttinger.eth @mett248]

Some custom touches! @angelbaby and @SLOEJACKY approved?

[MichaelEttinger.eth @mett248]

@angelbaby 🪩

[PORTAL @portalmusic_io]

::COMMENCING LAUNCH SEQUENCE::

get a first look at what we’re up to by joining our VIP list at https://t.co/AGl08F9JaB

[MichaelEttinger.eth @mett248]

@codeboymadif @Crittie_p @Own_The_Sound @Danc3rz @brokeinvstr

[MichaelEttinger.eth @mett248]

@nftnow @ramiechaarani

[AbJonian Sanders @_AbJo]

Hear me out.

Instead of an open mic night, an open DJ set night.

Decks open, bring a USB or your laptop, sign up on the list, 20 minute sets, play what you want, one 30-45 minute featured guest set.

Who’s down?

[MichaelEttinger.eth @mett248]

@camouflybeats @dotmvsic @camouflybeats 👍🏻

[Rob Abelow @AbelowRob]

Artists must build community, not just audience.

But 90% of it is vaporware.

Here's 6 rules to build lasting community:
(+ what not to do) 🧵

[MichaelEttinger.eth @mett248]

@angelbaby Gm!

[Venice Music @venicemusic]

You should release a sped-up version of your song. Here's why 👇

[Brett Shear @blockchainbrett]

3rd Annual MUSIC NFT MOVEMENT during NFT NYC!

Co-hosted with @cooprecords🤝

We've got an amazing lineup!
@imdanielallan
@cleareyesmusic_
@dotmvsic

And the best partners💚
@lnrzxyz
@soundxyz_
@noisedao
@zerion

RSVP here: https://t.co/HOncyUnlEE

[MichaelEttinger.eth @mett248]

@acutek12 @LensProtocol @lensterxyz @michaelettinger.lens 👍🏻