Raphael Idemetuk I AI Ops & Strategy

Transitioning.....

[Tosin Olugbenga @TosinOlugbenga]

AI has made me richer.

Make i no lie.

Just find your own way you can use AI to improve your income.

I don't jump around learning how to use AI to design images or make videos.

I focus on how it can improve my productivity in what i already know.

[George Ten @GrammarHippy]

Go to Claude. Tell it to scan the subreddit where your customers are to find 30 of their biggest pain points.

Give it time. Takes a minute.

Then show or tell Claude about your product. With as much detail as possible.

"Build a sales page based on all the data you have".

Magic.

I have a Claude workshop that I'm gonna run with a good friend of mine. He built a presentation. I ran Claude to find pain points.

Then fed the presentation to it.

Manually it'd take me a month to build what it built while I was in the gym (remote control).

[Paul Graham @paulg]

1. When you write something intended to be read by an important person, go through it and cut every unnecessary word.

2. The reader of anything you publish is an important person.

[Raphael Idemetuk I AI Ops & Strategy @metuk_]

@Samuel_Ecom1 Granny

[Omoalhaja @omoalhajaabiola]

Almost all the people I advised last year to learn a tangible skill but rushed straight into faceless YouTube channels and outliers. Now they’re back asking me, “Please, what should I learn?”

Instead of scattering your energy on shortcuts, choose a tangible, high-demand skill, master it to the core, and turn it into your global passport and ultimate leverage.

[Raphael Idemetuk I AI Ops & Strategy @metuk_]

@I_amDamola First thing is not all phones have NFC technology embedded. Confirm that first

[Chelsea FC @ChelseaFC]

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[Bruno | Einstein of Marketing @bruno_nwogu]

Between 2022 - 2023 I invested about $12,500 into several different coaches.

1. $3k to learn sales from Bruno (Yes)
2. $1.5k to learn ghostwriting from Dakota
3. $1k into George Ten’s copythinking cohort
4. $3k with Mr Emmanuel
5. $2k to another guy to learn how to run an online business
6. $2k to another guy to help with getting clients

I was trying to learn every and anything in this direction.

But only two here were responsible for what lead to over $300,000 in personal income.

The problem is that I’ll have never known without trying them all.

George taught me how to build an audience here.

Sales closing taught me how to close deals

A few of the other coaches helped connect some dots here and there

They weren’t all worth it. But the willingness to pay for education paid for itself.

Most people want a guarantee before they take action, that’s why the only thing they’re guaranteed to get is failure and stagnation.

The guarantee doesn’t come before the action, it comes BECAUSE you took action.

[Tony @Tonystakkz]

The only 7 marketing books worth your time:

​Breakthrough Advertising:
(Direct Response)

​Scientific Advertising:
(Ad Psychology)

​Ogilvy on Advertising:
(Creative Strategy)

​Influence By Cialdini:
(Human Psychology)

​The Adweek Handbook:
(Market Research)

​The Boron Letters:
(Media Buying)

​No B.S. Direct Marketing: (Business Growth)

Bookmark this.

[Noah Kagan @noahkagan]

Last Saturday night, 2:55 AM started the worst week of the year for me.

Facebook restricted our ad account out of nowhere.

Fifteen years of running Facebook ads. Over $20M spent cumulatively. I personally helped build Facebook Ads in the early days. And on a random Saturday night, an email landed saying our account was restricted, no reason given. 😞

I figured it would resolve itself. Our ads are straightforward comparison ads for products we promote on AppSumo. I called Facebook (you can actually call them), and the rep said they'd review it and have it cleared in 24 to 48 hours. I looked at the recent ads. Two had been rejected, both AI software ads. Nothing that should take down a whole account.

Context: my last startup got permanently banned by Facebook. That ban killed our revenue from $150K a day down to $15K a day overnight. That's a story for another time. But sitting there at 2:55 AM, all of that fear came rushing back.

48 hours later, Monday morning. Still restricted. I called again. They said it looked positive and we'd get an email when it cleared. I started checking email obsessively. Nothing.

So I went into Hail Mary mode. I reached out to Naomi, a VP of product. To the COO. To the CTO. To old account managers. To friends who work there. I even found a guy whose entire business is getting people's Facebook accounts unbanned. (Ours wasn't technically banned, just restricted, but yolo.)

Every night that week, my family would go to sleep and I'd go upstairs and call Facebook ad support. I was depressed. I was frustrated. The thought running through my head was that 16 years of work was about to get erased because some intern or agency we'd worked with did something stupid I didn't know about.

Thursday, 1 AM. I'm in the account again, scrolling through the restriction page, and I notice something I hadn't seen before. A line that says "data sources restricted." I click into it. It says: you're sending traffic from an adult site. WHAT!?!

I sat there staring at it. That is not possible.

I started digging to figure out wtf.

It turns out there's a thing called pixel bombing. Pixels are public. Someone can grab your pixel and intentionally place it on bad sites to get you banned. I didn't know this existed until that moment. Maybe it was this?

Then I dug deeper and realized years ago we'd built a product, and someone had taken our AppSumo Facebook tracking pixel and put it on that product. A random user of that product put it on a adult site. Facebook saw traffic from an adult site coming into our pixel and flagged the whole account.

I removed the pixel from the product. Blocked the offending sites in Facebook's settings. Submitted a new review request. The next morning, the account was unlocked. Poof.

A few lessons for others:

- Audit your pixels. Know where they are placed.

- Have a separate ad account running as a backup so if something happens you are not dead in the water.

- Get an account rep account support set up before you need it. Or find an agency who has direct Facebook contacts.

- And if you're a smaller company doing 50% or 75% of your revenue on one channel, build a hedge. The day Facebook decides you don't exist, you don't.

One thing that was a quiet positive in the middle of all this: our ads were dark for 48 hours and the revenue impact was smaller than I expected. Facebook ads are 5-10% of our business. Worth knowing what each channel actually contributes when it goes to zero.

That was the worst week of my life in the past years! And it came down to a pixel I forgot we had, on a product I forgot we built, on a site I never visited.

[Iyaloja of Fields 🙌🏽 @bisolabadejo]

What many people miss is that Christianity is not merely a religion one practices alongside other ideological identities. Christianity is a total worldview. It is a complete reorientation of reality through the Lordship of Christ.

This is why the New Testament language of salvation is so expansive. We are not merely told to “attend” Christianity. We are said to be:

born again (John 3:3),
transferred into a Kingdom (Colossians 1:13),
adopted into a family (Romans 8:15),
made citizens of heaven (Philippians 3:20),
transformed by the renewing of our minds (Romans 12:2),
crucified and raised with Christ (Galatians 2:20).

Christianity is not simply a belief system added onto an existing identity. It is the death and replacement of the old identity altogether.

This is why phrases like:

“Christian feminist,”
“Christian nationalist,”
“Christian liberal,”
“Christian conservative,”

can become problematic when the adjective begins to function as the interpretive lens through which Christianity itself is understood.

Because Christianity was never designed to be a modifier. Christ is not an attachment to another worldview. Christ is THE worldview.

The believer does not primarily derive meaning from ideology, tribe, politics, gender theory, class struggle, or culture. The believer derives meaning from union with Christ.

Paul says in Galatians 2:20:

“I have been crucified with Christ: nevertheless I live; yet not I, but Christ liveth in me…” (KJV)

Notice the violence of salvation language. Christianity is not self-improvement. It is death and resurrection.

This is also why Scripture repeatedly presents the Kingdom of God as an all-encompassing reality:

a Kingdom (Matthew 6:33),
a new creation (2 Corinthians 5:17),
a holy nation (1 Peter 2:9),
a family (Ephesians 2:19),
the mind of Christ (1 Corinthians 2:16).

Even the word “Lord” is governmental language. To call Jesus “Lord” is to declare ultimate allegiance.

This is where the C.S. Lewis idea becomes important. Lewis argued that Christianity is not merely a set of moral suggestions added onto life; it is the lens through which all of life is interpreted. Like light itself:

You do not merely look at Christianity; you look through it and see everything else differently.

So when someone says:

“Jesus is a feminist,”

the concern is not simply semantic. The concern is theological.

Because Jesus is not best understood as a subset of a modern ideology. Rather, every ideology must bow before Christ and be examined through Him.

Christianity certainly affirms truths that feminism identified:

the dignity of women,
the value of women,
the protection of women from abuse,
the spiritual equality of men and women before God.

But Christianity also critiques every human ideology wherever it departs from God’s design.

That is why the Christian’s highest identity is never ultimately:

feminist,
capitalist,
socialist,
traditionalist,
progressive,
nationalist,
activist.

The Christian’s highest identity is: “in Christ.”

Colossians 3:11 says: “…Christ is all, and in all.” (KJV)

Not Christ plus.
Not Christ modified.
Not Christ filtered through ideology.

Christ is all.

[-valar morghulis- @eldivine]

And people were asking me why I cried. This win was for my mom, who had to endure days when I’d starve because Arsenal lost, who made me Afang to celebrate the last time we were champions and who is no longer here.

And this win is also for Leo who fought his own title fight and is now starting his journey at Arsenal with a trophy.

This is more than football. This is life, and we are The Arsenal.

Congrats Leo. Many more wins to come.

[Chukwuedozie Nwa Charlie @TheCharlesIsidi]

You can tell a sound church by the choice of the songs that go into praise and worship.

You can also tell a renewed people by how they respond to theologically sound ‘boring’ worship songs.

Something changes in how you worship when the words mean something tangible to you.

[POJU OYEMADE @pastorpoju]

If you are feeling down and things don't seem to be working, do this.

Get into a room alone, shut the door and begin to declare God's promises out loud speaking forth his blessings and strength into your life.

Do it until your mood changes and then you would have broken the back of a spirit which was trying to put you in bondage.

Repeat this every time a depressing feeling comes on you and sooner than you think it will be a thing of the past and a new season will be born in your life.

#MondayMotivation

[Suzanna Prophecy Daniel @suzannaprophecy]

Sometimes the only thing that needs to change about your marketing strategy is the format you're using to deliver it. You need to be format maxxing.

I've seen this happen over and over. Same messaging, same audience, same channel, you move it from a static post to a short video, or from a blog post to an in-app prompt, and suddenly it lands completely differently.

This is one of the most underrated levers in marketing. You don't always need new messaging or a new campaign. Sometimes you just need to put the same idea in a different container and let the format do the work.

Something feels right but isn't sticking? Repackage it. Move it from text to video. Turn a long piece into a short, sharp take. Test it in a different placement. More often than not, that's the unlock. Not a new idea, a new format for the same idea.

Format maxxing. Try it.

[Raphael Idemetuk I AI Ops & Strategy @metuk_]

@__dolani @wemabank When you have your own company. I hope you fire and hire as you please.

[Timi @timikareem]

🤖No doubt AI filmmaking is one of the hottest skills in 2026.

What people don’t really talk about is the cost. Getting access to these tools can be very expensive, especially if you’re just starting out.

But here’s the upside..a lot of these platforms are actively looking for creators to test their products so many of them run creator programs that give you free or discounted access, and sometimes even monthly credits, in exchange for using and sharing their tools on your social media platforms. Some even let you earn from it 💰

Make sure to retweet for others to see ♻️

Now here’s the list of creator programs you can check out and apply to right now.

@Kling_ai -
https://t.co/CnJtENWlqA

@OiiOii_AI -
https://t.co/M7fnZWmppx

@runwayml -
https://t.co/nrbTu7TUru

@freepik -
https://t.co/SzQ54pQXoz

@LumaLabsAI -
https://t.co/I55ezLQsTH

@yapper_so - Direct message in Dms.

@higgfield - DM kamahiggsfield on discord

@ImagineArt_X -
https://t.co/r7yKxvtHmg

@mittie - read here on how to qualify https://t.co/KsW0LXNObS

[Name cannot be blank @hackSultan]

Before I tweet anything, I do research and actually ask people questions, especially when I don’t have internal info.

A junior associate who’s a frontend engineer at Moniepoint sent me a screenshot alert of his last salary payment directly from his bank app.

When I initially asked him for his pay, he said it’s not a fixed figure because they add bonuses that are not fixed, and he went ahead to send the last salary payment screenshot from his mobile app.

I’ve trained so many engineers in Nigeria, like a lot. Probably one of the top three largest tech training institutions in the country. I know HNG is number one.

So when someone says there’s no good talent in the country, I’m also not happy about it. But I need you to know that we’re a growing ecosystem. So many people reading this tweet right now cannot point to 10 desktop engineers they know, or five game developers. You probably don’t even know 10 motion designers too.
I’m not saying we don’t have them. I’m saying that you, reading this right now, probably can’t name them because you don’t know them.

There’s also a huge responsibility for large companies to invest in training and employee pipelines. That’s why I also complained about the Dangote issue last year.

We have a problem, and we need to agree on that. But Nigerians are also hardworking and technically global. We can’t deny that, and we should not undersell it.

If you’re reading this and you know a junior technical associate in Moniepoint who’s earning below 1M. Please DM me proof, and I’ll legit add a follow up tweet to my initial tweet and apologise.

[Opeyemi Awoyemi @opeawo]

The talent problem in Nigeria is huge and deeply rooted in culture. I’ve spent half of my career trying to solve it with Jobberman.

The only employers that cracked it were the banks - they set up their own academies which ran like mini-MBAs.

But japa came and tested that foundation. It cracked. The few that had been trained well moved to better salaries globally that local employers couldn’t match.

We need to rebuild this foundation again and this time around scale it 100x. Only way to compete with global poaching of our few good talent is to create a massive supply of talent and find a way to up-skilling them to be mid-level even if they haven’t worked before.

You might be wondering, how can one have mid-level skills, if they haven’t even gotten a junior role?

I did. I was doing financial models in Year 4, building websites for Alder Consulting and banks. @Jobbermandotcom and @GO54_hq didn’t just happen overnight.

But you can’t create an army that way. The way to replicate that is work-specific academies that are super specific on defining learning outcomes and embrace learning methods that enhance human agency and thinking clarity.

That’s what @AltSchoolAfrica is and probably need 1000 more of such in different sectors.

So when some Nigerians dunk on @AltSchoolAfrica for being too hard, I laugh. We love degrees without the grit and yet want stellar job outcomes.

Employers no longer want to justify the cost of academies - since the staff get poached or japa as soon as they learn the skills.

AI is worsening everything - more moderately - highly paid people will lose jobs asides from civil service 😁

And for those who were looking for jobs, AI is already doing a lot for employers so they don’t need that many people any more , except you are an AI-native.

We need @AltSchoolAfrica and more of them to succeed. I doubt there is any “efficient” Altschooler that is jobless or idle. If there are, DM @hackSultan to fix that.

@MastercardFdn , GIZ et al with @Jobbermandotcom, @AltSchoolAfrica have done a lot in the junior talent level, but more needs to be done to tackle the joblessness decade that’s about to set on us.

The new employment requires more
- mid level management and technical skills
- massive industrialization on the part of government

I know we will make it, I just don’t know how fast or when.

[Tosin Eniolorunda @Eniolorunda]

@ocharayung Very well said.

For example I do not know of many feeders for data scientists or digital growth in Nigeria