Markus Lichti

Excel your business by independent #marketing #research and expertise.
I evaluate & optimize communications in sports, arts and #events. 🇪🇺🇩🇪🇺🇸

[Christopher Lochhead 🏴‍☠️ ✍🏼🎙 @lochhead]

When you market your brand,
I think you want my money.

When you market my problem,
I think you want to help me.

[Dawan Stanford, JD, PhD @dawanstanford]

Join me and my guest, @NahalTav, for Episode 118 of the #DesignThinking 101 #Podcast: Designing Feedback + Design Research and Workshops. #feedback #feedbackdesign #feedbacksystems #UX #customerfeedback

Listen to it here: https://t.co/19FB6Ib6Z7

[Prof. Karl Lauterbach @Karl_Lauterbach]

Das wird auch in der Politik berichtet…

[Markus Lichti @mexpertme]

Dear canadian clients, please excuse me not answering my phone. I'm watching #JimCarrey movies and reading #MargaretAtwood novels instead.
#StandWithUkraine️

[Markus Lichti @mexpertme]

Great intro and insights how #MarketResearch can make practical use of #neuromarketing concepts. #mrx #marketingresearch

[Markus Lichti @mexpertme]

"...analyze user behaviors and adapt their online and offline product components to better serve the needs of consumers and partners." #goodread #userexperience #cx #MarketResearch #mafo #marketintelligence #marketing @MyVYTAL via @HarvardBiz

[Harvard Business Review @HarvardBiz]

Five lessons from the experience: https://t.co/1z2xzVjHfn

[The New Voice of Ukraine @NewVoiceUkraine]

World-famous anonymous street artist #Banksy has apparently confirmed he painted a graffiti in Borodianka, Kyiv Oblast, as per the artist’s Instagram account.

https://t.co/dhIUnMeVjP

[Markus Lichti @mexpertme]

Grandios / hilarious.
#FIFAWorldCup #Quatar2022 #SportsBiz #Sportmarketing #Sportsponsoring @BrewDog https://t.co/RlNrrnTKAe

[Markus Lichti @mexpertme]

So klar, so wahr, #augenöffnend #lesenswert @ChrisStoecker #gop27 #Klimakatastrophe https://t.co/0v2njjNLyf

[Markus Lichti @mexpertme]

If you like Geoge Lucas' #storytelling, you will like this brand building advice. #brand #marketing

[Park Howell | EMMY Award-Winning Biz Story Coach @ParkHowell]

Make sure you're accurately conveying your brand's purpose to your clients and customers by defining your brand story: https://t.co/2BTkTcXpl5

[Markus Lichti @mexpertme]

Die Bedeutung von aktiver ESG-Steuerung am Beispiel #adidas und #kaynewest. Von "most important" zu "inakzeptabel"
#sportsmaketing #sponsoring #esg https://t.co/6xY2Li4OtA

[Markus Lichti @mexpertme]

Sieht so der Skisport-Winter 2022/23 aus?

#skimarketing #fisski @fisalpine #nosnow

[Trevor Gough @treego14]

Switzerland's Marco Odermatt in action during the first run of the Ski World Cup, Men's Giant Slalom in Soelden, Austria, October 23. REUTERS/Leonhard Foeger

[Markus Lichti @mexpertme]

"Weltweit hat kein anderer Unternehmer die Gier des Sports nach Geld besser verstanden als Dietrich Mateschitz". Analyse von @HaraldLange in a nutshell.
https://t.co/XkZRILP7EK
#RedBull #DietrichMateschitz #Sportmarketing
https://t.co/XgZhRpCmTf

[Liam Curley @liammotivado]

Most people suck at PowerPoint.

But, if you follow these 5 frameworks, I guarantee you won’t:

[Markus Lichti @mexpertme]

Endlich: die Lebkuchen#Statistik 😋

[Statistisches Bundesamt @destatis]

Der Sommer ist noch nicht ganz vorbei, schon finden sich die ersten #Lebkuchen im Supermarkt. Im Jahr 2021 wurden in Deutschland gut 84 500 Tonnen Lebkuchen produziert – knapp ein Drittel (32 %) davon in den Monaten Juli bis September. Die #ZahlderWoche: https://t.co/8wRTI2egnl

[Markus Lichti @mexpertme]

@JRankl @kolomnao @ClaudiaHeipertz @VMausK @RomyFuchs @DLotterGe @w_essen @FBMAdeutschland @ziobp @Brandsensations @verqanqa @tangopublishing @MedienMatrix @ph_bolognesi @dieHeldenhelfer @Buddy_Mueller @BarbaraISchmitz @MonikaHirt @SebastianRiehle Thank and keep staying curious!

[Markus Lichti @mexpertme]

Precise analysis, summarizing: "it may be time for sports governing bodies, owners and event managers to reconsider contributions from environmentally unsustainable companies." #sportsbiz #sportsmarketing #sponsoring #sportswashing #marketing https://t.co/5jE7SonyJY

[Markus Lichti @mexpertme]

Was erwarten wir von einem #Kriegsverbrecher?
#StopPutinNOW
https://t.co/dnaj8S7TGc

[Markus Lichti @mexpertme]

Der unpolitische Sport mal wieder ... macht jetzt auf Comedy / this non-political sports ... imitating comedy now
#sportspolitics #SportsBiz #UEFA
#euro2028 #russia #StopRussia #BoycottRussia #football #fussballem

https://t.co/bxCCG9e5Rj