MDW

[MDW @meyer_fxlearns]

New data shows $6.85 ROAS and an 18% tune-in lift for media & entertainment campaigns. Reddit isn’t just conversation—it’s conversion. #SMLearningFX https://t.co/tBCCDzt0oZ

[MDW @meyer_fxlearns]

New study data shows 77% of Redditors visit 2+ communities before making a purchase decision, and 63% trust Reddit conversations more than other social platforms. #SMLearningFX https://t.co/kjSg3ULX8c

[MDW @meyer_fxlearns]

Shopping momentum is building on Reddit 🚀 Reddit’s native Shopify integration is now globally available, making it easier for merchants to launch Dynamic Product Ads with quick setup, codeless pixel tracking, and automated catalog syncing. #SMLearningFX https://t.co/mPH2Xl1XgE

[MDW @meyer_fxlearns]

Meta shared updated Adaptive Ranking Model is improving Instagram ad delivery with less compute and better targeting. Results show +3% ad conversions and +5% CTR. More efficient delivery could mean stronger ROAS for advertisers. https://t.co/iDvRyxUsPu #SMLearningFX

[MDW @meyer_fxlearns]

LinkedIn document posts are outperforming video and image posts on engagement. If you’re sharing original research, insights, guides, or reports, turning them into a native PDF carousel could be a smart move. https://t.co/lqEApfCTdU #SMLearningFX

[MDW @meyer_fxlearns]

Reddit has expanded Reminder Ads globally. Brands can now add a “Remind Me” CTA that sends users notifications before an event, product drop, or launch. A smart way to build intent + drive action inside highly engaged communities. https://t.co/oRZJa2tcPh #SMLearningFX

[MDW @meyer_fxlearns]

Reddit just expanded its publisher tools. New features like, URL insights, AI subreddit recs, and community snapshots could make Reddit a bigger content distribution channel. Early testers saw +46% post views and +48% comments. https://t.co/BUJCnnmcow #SMLearningFX

[MDW @meyer_fxlearns]

LinkedIn articles aren’t just for thought leadership. Long-form content can boost engagement and improve your chances of showing up in AI chatbot responses. Focus on original insights, newsletters, skimmable formatting, and expert voices. https://t.co/USpsSan4fv #SMLearningFX

[MDW @meyer_fxlearns]

Threads ads just got more useful for marketers.
Meta’s latest update adds App Ads support in Threads Feed via the Marketing API globally + reply moderation tools so advertisers can view, hide, and respond to top-level replies. https://t.co/lYkSLAupoK #SMLearningFX

[MDW @meyer_fxlearns]

You can now build audiences based on people who engaged “in the past” or “at least” a certain number of times. Example: target people who engaged in the last 14–21 days or at least 3 times in 90 days. https://t.co/lYkSLAupoK #SMLearningFX

[MDW @meyer_fxlearns]

Interesting week for Meta marketers: “Push delivery to this ad” could help force spend to published ads that aren’t getting impressions — potentially changing how advertisers test creative. https://t.co/lYkSLAupoK #SMLearningFX

[MDW @meyer_fxlearns]

Reddit is rolling out a new [App] to identify bot profiles. For marketers, AI transparency is becoming non-negotiable across social platforms. Trust, disclosure, and authenticity will matter even more in community-based marketing. https://t.co/71nTsrWwUf #SMLearningFX

[MDW @meyer_fxlearns]

TikTok is doubling down on in-app shopping with its new “Watch it. Love it. Want it.” campaign.
For marketers, the message is clear: discovery is turning into purchase behavior on-platform.
Search is up 40% YoY and users are acting fast. https://t.co/XZjLdWeGyJ #SMLearningFX

[MDW @meyer_fxlearns]

11 smart ways to use AI in social. AI isn’t here to replace social media marketers; it’s here to make them faster and smarter. Let AI handle research, first drafts, optimization, and reporting. Let humans handle taste, trust, and strategy. https://t.co/PSye9Oqx3Y #SMLearningFX

[MDW @meyer_fxlearns]

Social optimization in 13 steps. Don’t just post—optimize. Better timing, stronger visuals, searchable captions, relevant hashtags, clear CTAs, and accessible content can turn the same effort into more reach, engagement, and clicks. https://t.co/raPRWuazzL #SMLearningFX

[MDW @meyer_fxlearns]

Meta ads targeting in 2026 is simpler than most people make it. Use broad targeting, treat detailed targeting/lookalikes as suggestions, avoid unnecessary age/gender restrictions, and remember: remarketing already happens by default. https://t.co/dPZ6PrKh7F #SMLearningFX

[MDW @meyer_fxlearns]

The path to purchase isn’t linear anymore—it’s community-driven. Reddit says 71% of people who discovered a brand elsewhere researched it on Reddit, and 74% say it helps them make faster purchase decisions. https://t.co/Rpnaq5rbPP #SMLearningFX

[MDW @meyer_fxlearns]

Community doesn’t just drive discovery on Reddit—it drives value. Redditors spend 55% more time in-app on Day 1, 103% more by Day 30, and deliver 95% higher LTV vs. other social platforms on Day 12. Real conversations power real growth. https://t.co/Ln803SYYf8 #SMLearningFX

[MDW @meyer_fxlearns]

Stop paying for low-intent video views. Reddit’s 6-second Engaged Video Views optimization helps deliver ads to people more likely to watch longer and engage deeper—driving stronger VTR, VCR, and lower CPV. https://t.co/t3O4T4Hskw #SMLearningFX

[MDW @meyer_fxlearns]

Is Reddit a good decision for B2B? The B2B playbook isn’t more content, it’s a better presence. In a zero-click world, buyers trust peer insights over polished pitches. Show up where real conversations happen, lead with value, and earn trust. https://t.co/zzXrxTUXzv #SMLearningFX