If the Spurs aren't going Fiesta for Game 1 again, why wear the road blacks at home? This is a gorgeous + traditional jersey matchup with rich Finals history, and the other three games are correctly assigned home whites. There is no reason for this inconsistency. Plz fix @NBA.
What are public sector unions for, exactly? What problem are they trying to solve? And what does the evidence show about whether they solve it?
I dig into those question in my latest for @TheAtlantic (link below).
I see we have some new players in the NBA jersey arena. Its ethos, and our fight, has been centered around one key principle: home basketball teams wear white at every level of the game, in every league in the world. It is quite simply a basketball tradition, without it being a written requirement.
What Nike has done has not only oversaturated the market with mostly unpopular designs, but uniforms that get left behind after just one season. The constant turnover has one goal: sell as many jerseys as possible, at any cost, even at the expense of the franchise’s brand equity. It is a statistical fact and focus group tested/proven that children like new jerseys, and their parents buy them.
Non-white City Edition/Classic uniforms are often worn at home, it has a minimum appearance mandate because of the NBA’s partnership with Nike, forcing the away opponent to have to wear their home whites when they’re chosen.
Every NBA game that’s played where the home team is not wearing white is a papercut to the sport’s tradition. Not the NBA’s, but basketball’s. It won’t be a tradition that’s destroyed overnight, but as children grow up and it becomes more-and-more accepted because it was never something they cared about or understood, the home whites will eventually be perceived to be just another option.
You will rarely, if ever, see an NHL home team in their away white sweaters. Even though it’s the opposite of basketball, NHL/hockey have always maintained the tradition of the home team’s fashion look.
I like to think they do this because it is something their paying customers appreciate and continue to support with their wallets.
What the NBA doesn’t understand is the sales spreadsheet may suggest that this new jersey strategy is working because so many people are buying them, but what they are sacrificing to achieve these short-term results is the legacy of the sport that made them so cool in the first place.
This business strategy, undoubtedly, will lead to apathetic fashion, market dilution, and diminishing returns with no ability to revert back — because that culture, both literally and figuratively, will be dead.
The Financial District would go from a cool neighborhood to walk around to one of the best in the world if they pedestrianized the streets and eliminated the on-street parking here.
@DisneyPlus@AmazonHelp Can y’all please fix the constant stuttering and frame skipping every 20-30 seconds that’s been occurring for all users on the Disney plus FireTV app since the most recent December 9 update? Have seen many report the same issue for weeks online
Every single game in the NBA tonight a Cup game, and will feature the road team wearing white.
This is an NBA/Nike decision, but likely spearheaded by a few executives who either just don't get it or don't have a pulse for feedback from the fans.
They even have the Lakers in their Sunday home whites on the road on a Friday. Just complete negligence of decades worth of branding equity built across the league.
It is only getting worse.
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