@UWODigMktgClass Size of your following base doesn't always matter. If your followers match the profile of your target customer and are actively engaged with you on social media, you may be better off than a competitor with a larger audience that is not engaged. #Hint
@UWODigMktgClass A7: Audience interests, attention span (length), when to reach, where to reach (platforms), how frequently, what will engage #DMClassChat
@UWODigMktgClass Relevancy grabs my attention, here are is one I opened from https://t.co/RFvo9V8MwL: Someone just searched for you on Google #DMCLassChat