Michael Gegg

#ProfessionalServices marketing advisor. Founder @PSMcomms and @thesocialcsuite, Editor @addisarmy @wefc_history @windsoretonfc

[Michael Gegg @mgegg]

What happens when a leader’s voice becomes a catalyst for change?

We’re kicking off The Social Boardroom with Bianca Robinson, CEO of CEO Sleepout UK.

A conversation on purpose & leadership.

🔗 https://t.co/n8tBdyaY29

[Michael Gegg @mgegg]

Can’t wait to release this report next week 🙌

[PSM Communications @PSMcomms]

AI is reshaping trust in #professionalservices. Buyers rely on #AI for answers, but AI draws conclusions and sometimes gets it wrong!

Our new report explores building credibility in the AI era... launching next week 👀

#marketing

[Michael Gegg @mgegg]

Thanks to Kamila Miller for a brilliant webinar on being truly data-driven.

Her standout metric for marketing leaders?

Customer Lifetime Value

Watch the clip below.

Full recording here: https://t.co/VIskrEQkeX

[Michael Gegg @mgegg]

Clients don’t remember you when you suddenly show up to sell.

They remember the firms who were visible long before they were ready to buy.

Have a read of my latest blog which explores the power of everyday visibility.

🔗 https://t.co/H23UTF5ywf

[Michael Gegg @mgegg]

Well, this is a nice start to the year!

It's a privilege to have been named in Alt Marketing School's 2026 Top Marketers list.

Recognition is always nice, but when there's a nomination process, it's extra nice, so thank you to whoever put me forward.

🔗 https://t.co/mL1NpBPW8X

[Michael Gegg @mgegg]

Huge congrats to Fab Giovanetti on publication of her new book The Customer-Driven Marketing Handbook 🥳

A brilliant read for marketers who want plans that truly connect.

🔗 https://t.co/NSMgpIDQBh

[Michael Gegg @mgegg]

Most marketers say they’re data-driven. In #professionalservices, the reality is often messier. Join our first 2026 webinar with Kamila Miller to explore turning data into strategy and using it ethically in the age of AI.

🔗 Register: https://t.co/mnvInQc11g

[Michael Gegg @mgegg]

Marketing budgets shouldn’t be fixed, they should be flexible.

In 2026, the strongest firms design budgets that adapt to uncertainty, not fight it.

Scenario-based. Margin-focused. Built to pivot fast.

Read more: https://t.co/x9akIisTYo

#ProfessionalServices #BudgetPlanning

[Michael Gegg @mgegg]

New blog 🙏

⬇️⬇️⬇️⬇️⬇️

[PSM Communications @PSMcomms]

2026 is the year CMOs in #professionalservices redefine success.

Less “likes & clicks.”

More revenue, margin & client growth.

Read how measuring what matters will reshape marketing’s impact

➡️ https://t.co/jdKdA7NcV1

[Michael Gegg @mgegg]

👏👏👏👏

[The Social C-Suite @TheSocialCsuite]

Kathryn Dolan, Chief People Officer at @mitie, is our October #SocialCHRO of the Month.

One of the UK’s most awarded people leaders, she’s a brilliant example of what it means to lead with purpose, presence and pride. 👏

Here’s why her voice matters ➡️ https://t.co/oR0SYIKWCj

[Michael Gegg @mgegg]

My latest blog post...

The best strategies aren’t written, they’re built together.

When marketing, finance, and practice leaders co-create a plan, that plan stops being your or their plan, and it becomes the firm's plan...

[PSM Communications @PSMcomms]

Strategic planning works best when everyone’s in the room.

Our latest blog explores how CMOs can unite marketing, finance & partners to build smarter 2026 plans.

🔗 Take a read ➡️ https://t.co/d5MTxcfoev

#professionalservices #marketingplanning

[Michael Gegg @mgegg]

Great choice!

[The Social C-Suite @TheSocialCsuite]

Our Social CMO of the Month is Sara Holt

Since joining Center Parcs earlier this year, she’s led with purpose, creativity & authenticity, from driving performance to showing what real leadership looks like online 👏

A marketing voice worth following.

🔗 https://t.co/O1FmFGEFwS

[Michael Gegg @mgegg]

When you do this kind of work, you realise just how genuinely impactful the work your clients do really is...

[PSM Communications @PSMcomms]

We’ve been working with PageUp to help share the impact they’re delivering for their clients.

Because in B2B, few things build trust like a well-told success story.

#CustomerMarketing #CaseStudies #ClientAdvocacy

[Michael Gegg @mgegg]

Really enjoyed having this conversation with Caroline…

[PSM Communications @PSMcomms]

Yesterday’s #FromInkToImpact webinar with Caroline Florence was packed with insight.

#DataStorytelling isn’t just for analysts, it’s essential for all marketers.

🎥 Watch the full recording here (snippet below)…

🔗 https://t.co/h1tD2ewzBr

[Michael Gegg @mgegg]

We couldn't be more pleased to highlight Nic Elliott as our Social CHRO of the Month for September.

Smart, human, engaging, a great example of how HR leaders can use their voice to inform, connect and inspire.

Well deserved, Nic! 👏

#SocialCHRO #SocialCSuite

[The Social C-Suite @TheSocialCsuite]

Our #SocialCHRO of the Month for September is Nic Elliott, HR Director at Actons Solicitors.

Nic blends legal insight with humour, heart & human-centred leadership.

From employment law to 80s playlists, this is how to do social as a people leader.

🔗 https://t.co/XnjuiBZn4V

[Michael Gegg @mgegg]

“How many leads did this campaign generate?”

A fair question, but in #professionalservices, maybe not the right one.

Read my new blog: Why lead gen needs brand, and brand needs belief.

🔗 https://t.co/ZSppaokQvV

#LeadGen #BrandTrust

[Michael Gegg @mgegg]

Love this new series. One insight, every Thursday, in under 60 seconds!

#professionalservices #marketing

[PSM Communications @PSMcomms]

Brand vs. Leads.

Long-term Trust vs. Short-term Pressure.

The classic marketing tightrope.

This week, we asked Jodie Evans (Global VP @HiBob_HR) how she balances both, especially in #professionalservices.

🎥 60-sec insight. Every Thursday!

[Michael Gegg @mgegg]

There’s no reason for your leaders not to be building a social voice…

[The Social C-Suite @TheSocialCsuite]

If your culture feels fractured, your brand flat, or hiring is slowing, ask yourself: what silence are you leaving unfilled?

Leadership today isn't about performative posts. It's about presence, clarity, and consistency.

🔗 https://t.co/vZLOEvxXjU

[Michael Gegg @mgegg]

The traditional #buyerjourney needs to be put to bed.

Here’s my latest blog…

[PSM Communications @PSMcomms]

As you start planning for 2026, it’s worth asking: when was the last time you bought something in a neat, linear buyer journey?

The reality is the journey is messy. You can’t control the path anymore.

Read more in our latest blog ➡️ https://t.co/T5CtavDr7k

[Michael Gegg @mgegg]

As we approach planning season, how are you defining your Ideal Customer Profile (#ICP)? 🤔

[PSM Communications @PSMcomms]

What does a great client really look like? 🤔

In this short clip from our recent webinar with Kate Mackie, Global Marketing Lead at @EYnews, she shares how #professionalservices marketers should approach defining their Ideal Customer Profile (#ICP).

🔗 https://t.co/vewHp3sOBs