What happens when a leader’s voice becomes a catalyst for change?
We’re kicking off The Social Boardroom with Bianca Robinson, CEO of CEO Sleepout UK.
A conversation on purpose & leadership.
🔗 https://t.co/n8tBdyaY29
AI is reshaping trust in #professionalservices. Buyers rely on #AI for answers, but AI draws conclusions and sometimes gets it wrong!
Our new report explores building credibility in the AI era... launching next week 👀
#marketing
Thanks to Kamila Miller for a brilliant webinar on being truly data-driven.
Her standout metric for marketing leaders?
Customer Lifetime Value
Watch the clip below.
Full recording here: https://t.co/VIskrEQkeX
Clients don’t remember you when you suddenly show up to sell.
They remember the firms who were visible long before they were ready to buy.
Have a read of my latest blog which explores the power of everyday visibility.
🔗 https://t.co/H23UTF5ywf
Well, this is a nice start to the year!
It's a privilege to have been named in Alt Marketing School's 2026 Top Marketers list.
Recognition is always nice, but when there's a nomination process, it's extra nice, so thank you to whoever put me forward.
🔗 https://t.co/mL1NpBPW8X
Huge congrats to Fab Giovanetti on publication of her new book The Customer-Driven Marketing Handbook 🥳
A brilliant read for marketers who want plans that truly connect.
🔗 https://t.co/NSMgpIDQBh
Most marketers say they’re data-driven. In #professionalservices, the reality is often messier. Join our first 2026 webinar with Kamila Miller to explore turning data into strategy and using it ethically in the age of AI.
🔗 Register: https://t.co/mnvInQc11g
Marketing budgets shouldn’t be fixed, they should be flexible.
In 2026, the strongest firms design budgets that adapt to uncertainty, not fight it.
Scenario-based. Margin-focused. Built to pivot fast.
Read more: https://t.co/x9akIisTYo
#ProfessionalServices#BudgetPlanning
2026 is the year CMOs in #professionalservices redefine success.
Less “likes & clicks.”
More revenue, margin & client growth.
Read how measuring what matters will reshape marketing’s impact
➡️ https://t.co/jdKdA7NcV1
Kathryn Dolan, Chief People Officer at @mitie, is our October #SocialCHRO of the Month.
One of the UK’s most awarded people leaders, she’s a brilliant example of what it means to lead with purpose, presence and pride. 👏
Here’s why her voice matters ➡️ https://t.co/oR0SYIKWCj
My latest blog post...
The best strategies aren’t written, they’re built together.
When marketing, finance, and practice leaders co-create a plan, that plan stops being your or their plan, and it becomes the firm's plan...
Strategic planning works best when everyone’s in the room.
Our latest blog explores how CMOs can unite marketing, finance & partners to build smarter 2026 plans.
🔗 Take a read ➡️ https://t.co/d5MTxcfoev
#professionalservices#marketingplanning
Our Social CMO of the Month is Sara Holt
Since joining Center Parcs earlier this year, she’s led with purpose, creativity & authenticity, from driving performance to showing what real leadership looks like online 👏
A marketing voice worth following.
🔗 https://t.co/O1FmFGEFwS
We’ve been working with PageUp to help share the impact they’re delivering for their clients.
Because in B2B, few things build trust like a well-told success story.
#CustomerMarketing#CaseStudies#ClientAdvocacy
Yesterday’s #FromInkToImpact webinar with Caroline Florence was packed with insight.
#DataStorytelling isn’t just for analysts, it’s essential for all marketers.
🎥 Watch the full recording here (snippet below)…
🔗 https://t.co/h1tD2ewzBr
We couldn't be more pleased to highlight Nic Elliott as our Social CHRO of the Month for September.
Smart, human, engaging, a great example of how HR leaders can use their voice to inform, connect and inspire.
Well deserved, Nic! 👏
#SocialCHRO#SocialCSuite
Our #SocialCHRO of the Month for September is Nic Elliott, HR Director at Actons Solicitors.
Nic blends legal insight with humour, heart & human-centred leadership.
From employment law to 80s playlists, this is how to do social as a people leader.
🔗 https://t.co/XnjuiBZn4V
“How many leads did this campaign generate?”
A fair question, but in #professionalservices, maybe not the right one.
Read my new blog: Why lead gen needs brand, and brand needs belief.
🔗 https://t.co/ZSppaokQvV
#LeadGen#BrandTrust
Brand vs. Leads.
Long-term Trust vs. Short-term Pressure.
The classic marketing tightrope.
This week, we asked Jodie Evans (Global VP @HiBob_HR) how she balances both, especially in #professionalservices.
🎥 60-sec insight. Every Thursday!
If your culture feels fractured, your brand flat, or hiring is slowing, ask yourself: what silence are you leaving unfilled?
Leadership today isn't about performative posts. It's about presence, clarity, and consistency.
🔗 https://t.co/vZLOEvxXjU
As you start planning for 2026, it’s worth asking: when was the last time you bought something in a neat, linear buyer journey?
The reality is the journey is messy. You can’t control the path anymore.
Read more in our latest blog ➡️ https://t.co/T5CtavDr7k
What does a great client really look like? 🤔
In this short clip from our recent webinar with Kate Mackie, Global Marketing Lead at @EYnews, she shares how #professionalservices marketers should approach defining their Ideal Customer Profile (#ICP).
🔗 https://t.co/vewHp3sOBs