Co-founder of MHM, engagement strategist, work with cause-led culture organisations, confirmed Kiwiphile; Chairman of ethical kids' football club FC Bluestar.
Loyalty, frequency, affinity - take a future-focused look at arts marketing in our new partner blog from @mhmandrew of @mhmInsight, and discover the 'science' of engagement at every stage of your pyramid.
Read it now: https://t.co/2rCDo2oIht
After a great Culture Segments workshop yesterday with the lovely team @Dramaten, a magical visit to see a show in their astonishing theatre in Stockholm.
The comeback begins... these insights will fuel everyone’s plans as we emerge from this nightmare... and you don’t have to be from Washington DC to register and benefit from this free webinar:
CALLING DC ARTS MARKETERS: Join us Tues Feb 23 for a FREE WEBINAR on Washington DC's culture market: who attends, who doesn't, motivations, online engagement, willingness to support & how they feel about returning. REGISTER HERE: https://t.co/PKOvTwVNWz
About the audience: “They may lack knowledge, the may lack experience, but they don’t lack intelligence.
So, you have to conclude that, we are either accidentally, or deliberately, creating circumstances in which most people don’t get to engage with our art.”
@mhmandrew 👇🏽
Eye-opening talk on what it means to be audience-focused and driven by a cause that you and your community care about. Thank you @mhmandrew for your insights and inspiration! #ConnectingCulture2020
Got a makeshift home office? Here’s something to pin on your wall. It’s pretty, but can also be used to make your re-opening strategies more Audience-focused. Here's the how: https://t.co/soAtH2OQb9
@MasonMorrigan Thanks Morrigan. I’m doing a series of free one hour Zoom sessions with all kinds of organisations who want to dig into this stuff a bit more. Let me know if that would be useful. Andrew
This is exciting: New research is able to pinpoint which audiences will return first (spoiler - it’s not by age). Covid Audience Mindsets offers a map of the new audience landscape. https://t.co/6htdKCWe3O
You’re invited: new research identifies Covid Audience Mindsets. Here’s a free webinar on how to use them in your re-opening strategies: https://t.co/JF5qnRKX1S