Mia Greenberg-Heaton

Marketing Project Management • Marketo Certified Expert • Part of an innovative scrappy #AgencyLife team • Boston University Alum

[Mia Greenberg-Heaton @miagheaton]

@dianaherst Yess! Or to go through the preference center/unsubscribe experience taking screenshots for inspiration 😂

[Mia Greenberg-Heaton @miagheaton]

@adrianakstein Have a organizationally-agreed-upon testing routine across devices and email clients ✅ ✅

[Mia Greenberg-Heaton @miagheaton]

Yahoo, Gmail, Outlook web email addresses all currently logged into Chrome, Firefox, Safari, and Edge?

Tell me you work in Marketing Ops without ....

[Mia Greenberg-Heaton @miagheaton]

Pinging a co-worker with a run on sentence or question only to realize all the context was in my head is my professional love language.

**** omg sorry, for context lol ...

[Mia Greenberg-Heaton @miagheaton]

Email QA is interesting because of valuable redundancy vs inefficient redundancy...

one saves you(r ass)
one sinks you(r budget)

[Mia Greenberg-Heaton @miagheaton]

Taking a bootcamp course. Very excited though realizing I had not mentally prepared to talk to new people in breakout groups of four, but going with the flow. Social anxiety wave to follow 😬

[Mia Greenberg-Heaton @miagheaton]

Sometimes when I get frustrated that I accidentally exported my wireframe as a JPEG instead of a PDF, I remember that at my first internship, I used to make them on MS Word.. #perspective 😂

[Mia Greenberg-Heaton @miagheaton]

@KeolaKeawekane Love these answers!

-Strategy lead
-Project manager
-Content specialist (coordinate visual/copy production and schedule)
-Marketing Ops (data accuracy and automation)
-Digital channels SME (social, ppc)

*performance reports would sit with ops and digital channels roles!

[Mia Greenberg-Heaton @miagheaton]

See why Master Email Templates > Monster Email Templates 🧟‍♂️

https://t.co/2jk9LKv3Am

[Mia Greenberg-Heaton @miagheaton]

@nukajose Oh this happens too 😂

[Mia Greenberg-Heaton @miagheaton]

One benefit of being short is that you can put treats on top of the fridge and literally forget about them until a tall person asks if you're still planning to eat them. It's like second treat!

[Mia Greenberg-Heaton @miagheaton]

Our little team built a Master Email Template! Download and try it out for free, we are excited for feedback 💌

#martech #emailgeeks

https://t.co/2jk9LKv3Am

[Mia Greenberg-Heaton @miagheaton]

@ActionRocket #DarkModeChat A3 - from a process perspective there can be conflict over who is responsbile for the dark mode decisions. Designer or developer? In the end it’s a bit of both, but getting everyone on same page for the first time can be tricky.

[Mia Greenberg-Heaton @miagheaton]

@EmailonAcid @pompeii79 @The_Annett @eballforever @MonicaFRHoyer Thanks for great webinar!! Enjoyed it with my morning coffee ☕️ out here in Seattle :)

[Mia Greenberg-Heaton @miagheaton]

Time-based gate on a product demo. Good idea, bad idea...#SaaSMarketing #demandgen

Brainstorm reference:
https://t.co/WtRijuclqm

[Mia Greenberg-Heaton @miagheaton]

The trueness of this 😂 — “Automate yourself out of as many tasks and responsibilities as possible”

[Radha Tailor @radhatailor]

Email is weird.

It is one area that unless someone showed you the ropes prior on an enterprise scale, you are pretty much an entrepreneur in a marketing department.

One of your goals is to automate yourself out of as many tasks and responsibilities as possible.

[Mia Greenberg-Heaton @miagheaton]

@iamkarmenk ClickUp has so many features but is intuitive enough that there’s no “paralysis by analysis” issues - our team got ramped up quickly then steadily added more complex pieces

[Mia Greenberg-Heaton @miagheaton]

Quick post I wrote about five ways seemingly similar QA methods may actually be very different. For better or worse most of these came from actual fire drills over the years 🙃

Read it here: https://t.co/0Nq5xc9ZYS

#emailmarketing

[Mia Greenberg-Heaton @miagheaton]

Try to always be prepared for when someone asks you what you need from them.

[Mia Greenberg-Heaton @miagheaton]

Sure we #emailgeeks love being at the center of the email action, but efficiency can really take off when more people across the org can build (and maybe deploy!?) on their own. Yes? Never? What do you think?

https://t.co/UvWMRXflPD