Mia Horm

On a mission to help 1M founders design systems with clarity & #AI so their business runs on leverage...not on them. CEO, BRAND-E + Creative Analytics

[Mia Horm @miahormai]

@evernote @fedesimio @evernote 2nd year of massive price increase. Not cool for founding members. How do I export all of my notes to Notion or similar? I have a huge amount of data in your platform...

[Mia Horm @miahormai]

@Wise @Wise how do I speak to someone real about why my money transfer to add to my balance is still not processed (today was the date it was supposed to be updated - 6 days)?

[Mia Horm @miahormai]

A #Marketing Center of Excellence (CoE) boosts #ROI, ensures #brand consistency, and centralizes knowledge.

It keeps you competitive, speeds up decisions, and drives continuous improvement for better marketing performance and growth.

[Mia Horm @miahormai]

Does your #brand have a style guide?
85% have guidelines, but only 25% enforce them.

Consistent #branding boosts visibility 3.5x and #revenue by up to 20%.

Enforcing guidelines doubles your chances of brand consistency across channels.

[Mia Horm @miahormai]

Effective #B2B brand #messaging blends personalization, data, and audience insight.

Video and brand credibility boost #conversions, with 91% of companies saying #contentmarketing outperforms traditional methods.

Make your messaging more impactful.

[Mia Horm @miahormai]

#CMOs are defending budgets by aligning with #business goals, collaborating with #sales, and proving marketing’s #revenue impact. By optimizing spending and leveraging benchmarks, they position #marketing as an investment—not a cost—even in tough times.

[Mia Horm @miahormai]

What drives high #B2B #website conversions?

Paid search averages 2.9%. Videos boost landing page# conversions by 86%, and personalized CTAs perform 42% better. With 95% of search traffic on #Google’s first page, #SEO and optimization are essential.

[Mia Horm @miahormai]

Top #B2B #marketing channels for 2024:
Short-form video (#TikTok, Reels, Shorts) leads in usage.
#LinkedIn drives the best #leadgen (40% of marketers).
#Webinars convert with a 17.8% MQL-to-SQL rate.

Are you leveraging these?

[Mia Horm @miahormai]

What sets high-growth #content teams apart?

61% build scalable models, 31% use #AI daily, and teams are empowered to make decisions. By focusing on sustainable processes and leveraging user-generated #SEO content, they drive long-term #growth and outperform competitors.

[Mia Horm @miahormai]

Want to boost #B2B #conversions?

Short-form #content is preferred by 65% of buyers, while 52% favor webinars and digital events. Long-form content like white papers also ranks highly with 50%.

Plus, reducing form fields to five or fewer can increase conversions by 160%.

[Mia Horm @miahormai]

Generative AI is transforming #B2Bmarketing, but there’s a catch.

81% of marketers now use #AI, but without proper implementation, brand voice dilution is a real risk.
Companies training AI on their brand voice see higher trust, better #engagement, and improved #content quality.

[Mia Horm @miahormai]

Referrals may convert at just 3.6%, but they outperform all other lead sources in 2024—#websites, #social, events, and #email included.

Why? Referrals deliver higher-quality #leads that turn into real #business. Focus on building strong referral programs to maximize #ROI.

[Mia Horm @miahormai]

A brand should be memorable and evoke the feeling that you want your customers to experience when exposed to it.

#branding #customerloyalty #customerexperience #digitalmarketing #entrepreneurship

Want to download this infographic for FREE? Click here 👉https://t.co/XFMaFQ6SAV

[Mia Horm @miahormai]

Learn how to communicate clearly, leverage technology, and align goals to drive results and continuously improve.

Want to download this infographic for FREE? Click here 👉https://t.co/3LoYIJDDt7

#team #productivity #collaboration #entrepreneurship #digitalmarketing

[Mia Horm @miahormai]

Prioritize tasks, take breaks, and nourish your body and mind. Ready to achieve peak productivity? Dive into our infographic now!

Want to download this infographic for FREE? Click here 👉https://t.co/tMRRJfqsiJ

#productivity #health #mindset #entrepreneurship #digitalmarketing

[Mia Horm @miahormai]

From embracing risk to fostering empathy, this infographic unveils the mindset powering innovation and growth.

Want to download this infographic for FREE? Click here 👉https://t.co/ihVnUgVHtb

#innovation #mindset #entrepreneurship #digitalmarketing

[Mia Horm @miahormai]

Uncover the secrets to compelling storytelling in business for increased brand engagement and conversion rates.

Want to download this infographic for FREE? Click here 👉https://t.co/zbFhbbuCFl

#saas #businessgrowth #entrepreneurship #digitalmarketing

[Mia Horm @miahormai]

Increase sales with these 8 actionable insights and essential tactics for sustainable growth, such as optimizing user experience and utilizing social commerce.

Want to download this infographic for FREE? Click here: https://t.co/V8hdvqv6PB

#website #entrepreneurship

[Mia Horm @miahormai]

Do you struggle to manage your time effectively? Time management is a serious challenge for many business owners.

Want to download this infographic for FREE? Click here 👉https://t.co/orrl7WdGvx

#entrepreneurship #digitalmarketing #marketingstrategy #timemanagement

[Mia Horm @miahormai]

Discover the journey of leadership and how styles have adapted to meet changing organizational needs in our latest infographic.

Want to download this infographic for FREE? Click here 👉 https://t.co/vpl4XPCKvD

#entrepreneurship #digitalmarketing #marketingstrategy #leadership