Michael Urban

You know your story. I help you tell it. | Strategic marketing & soulful brand storytelling for founders, creators, & startup teams.

[Michael Urban @michaelaurban]

People buy stories.

Your business is sitting on countless stories communicating how your product or service helps people.

Uncover them.

Share them.

Get more customers.

[Michael Urban @michaelaurban]

Find it here: https://t.co/iuRh6sklG3

[Michael Urban @michaelaurban]

@Forbes last week: "The real moat that protects a business is great storytelling."

Not product, pricing, team, or any number of other variables.

Your story.

This is an article founders should print and read often:

[Michael Urban @michaelaurban]

@travisfitzwater Congrats!

[Patrick T. Brown @PTBwrites]

The Olympics and the Masters are the last two major sporting events that prioritize the aesthetic experience of watching sports instead of monetizing every square inch - no jersey ads or sports betting ad reads - and it looks so clean and pleasant and rewarding as a viewer.

[Michael Urban @michaelaurban]

@JJEnglert Guide

[Michael Urban @michaelaurban]

@BrentBeshore @TheNolanGore Amazing. Thanks for sharing.

[Michael Urban @michaelaurban]

A reminder that it takes time to build something that’s timeless, beautiful, and significant.

[Suneye DeLight (Paul Mills IV) @PaulieMills]

@2024dion The St. Louis basilica : started 1907 finished 1988

[Michael Urban @michaelaurban]

@gilbert Super list! Thank you for sharing. Since it's been just over a year since you posted this, would you change or update anything about the setup?

[Michael Urban @michaelaurban]

@signulll Love this.

Compressing chaos into something people can feel resulted in a doughnut shop I built from scratch 10 years ago: https://t.co/ZjmhSKu557

[Michael Urban @michaelaurban]

@shaiyanhkhan And most customers don't want to buy your B2B SaaS product.

But they'll buy the transformative feeling they get when your B2B SaaS product solves their problem.

[Michael Urban @michaelaurban]

@Yuchenj_UW A founder's story is like a fingerprint. It's the thing that makes a company - in a sea of competitors - different than all the rest.

You simply can't outsource or delegate this function.

[Michael Urban @michaelaurban]

@WillManidis “The consciousness of good intentions disdains ambiguity.” -Alexander Hamilton

[signüll @signulll]

storytelling is the only way to impose meaning on abundance, coherence on noise, & legitimacy on power.

strategy, ops, & capital are all downstream. without narrative control, none it will ever stick.

this has been the core premise of my account. in a world of infinite output, story is the scarce primitive. whoever can compress chaos into something ppl can feel, remember, forgive, & rally around actually runs the system. this skill is worth more than the entire c suite combined.

[Michael Urban @michaelaurban]

@jackbutcher And paradoxically, it's likely lots & lots of people will love it.

[Michael Urban @michaelaurban]

Fortune Favors Action Over Information
https://t.co/rt8i9wuPiU

[Michael Urban @michaelaurban]

A lack of knowledge shouldn’t get in the way of creating something you care about.

But a lack of action and momentum will always lead to obsolescence.

A brief story on being courageous & generating momentum:

[Michael Urban @michaelaurban]

@jackbutcher Intuition & passion drive effort.

James Dyson created the world's first bagless vacuum cleaner after missing the mark on his first 5,126 attempts.

[Michael Urban @michaelaurban]

“Just run marketing through our new AI content automation agent.”

[Michael Urban @michaelaurban]

James Dyson created the world's first bagless vacuum cleaner after missing the mark on his first 5,126 attempts.

Keep going.