Michael Guarnieri

"We help brands get micro-famous" using Influencers across Podcast and Radio.

[Michael Guarnieri @michaelguar]

Having great relationships with media partners is key for providing high value for our clients. And sometimes, we meet some cool people along the way! Thanks to @SIRIUSXM
#thebeatles #ringostarr

[Michael Guarnieri @michaelguar]

Brand Trust: The Right Media Partner Increases Trust and Extends Your Brand https://t.co/83YfGYTuLm

[Michael Guarnieri @michaelguar]

It's not just HOW you say it, it's WHERE you say it.
"The publisher platform is the lens through which brands are being received and that association builds trust and transfers it back to the advertiser." (Neuro-Insight)

Nu Media Mix helps brands connect…https://t.co/BHidw5kWuz

[Edison Research @edisonresearch]

For the first time, most #SpokenWordAudio listening in the U.S. is done on a mobile device. For the full report from @NPR and Edison Research: https://t.co/7wh0pUQLjJ

[U2 @U2]

6 Days. #U2UVSPHERE

[Michael Guarnieri @michaelguar]

It's not just HOW you say it, it's WHERE you say it.
"The publisher platform is the lens through which brands are being received and that association builds trust and transfers it back to the advertiser." (Neuro-Insight)

Nu Media Mix helps brands connect…https://t.co/BHidw5kWuz

[Edison Research @edisonresearch]

The time Americans spend listening to #podcasts has grown to a record-high: nine percent of all the time that the U.S. population spends with #audio is now spent listening to podcasts. https://t.co/nzgmVHZMwS

[Michael Guarnieri @michaelguar]

According to Forbes, podcasts and radio do completely different things at different ends of the funnel. Podcasts, for example, attract incredibly niche audiences. These audiences may be small in number, but listener attention is gr…https://t.co/R8vt0LcAAU https://t.co/E53hTQzzIV

[Michael Guarnieri @michaelguar]

JUNE 2023- TOP PODCASTS, PUBLISHERS AND SALES NETWORKS

Nu Media Mix helps brands connect to listening audiences who become their new customers. Get in touch at: https://t.co/4uPfzLBm0L

#radio #podcasts #numediamix #marketing #frequency #demandgeneration…https://t.co/o94a1NJcCt

[Michael Guarnieri @michaelguar]

Media’s Impact Across the Funnel
Audio is now a multi-purpose platform with a buffet of radio, podcasts, and streaming for listeners to savor – and flavor their purchasing decisions with confidence. 
But there’s more! Not only has Audio emerged as a power…https://t.co/kgn2FE6rHx

[Michael Guarnieri @michaelguar]

Reach Consumers Where TV Can’t

When was the last time you watched a show in your car, on a walk, or while buying groceries? If the answer is rarely or never, then you already know why you need to keep digital audio in your media mix. Audio is always on,…https://t.co/xowiEzHlpv

[Michael Guarnieri @michaelguar]

Ad engagement climbs with each audio exposure. Put it another way, audio simply does not erode. In this episode, we discuss the Audacy & Spark Foundry study on audio exposure and frequency.

Nu Media Mix helps brands connect to listening audiences who bec…https://t.co/BoPrX1hzKA

[Michael Guarnieri @michaelguar]

8 Force Multipliers You Can Use to Amplify Growth of Your Business

We added #9: Develop an effective media mix (including host-read audio ads) and think immersive and multi-platform coverage.

Nu Media Mix helps brands connect to…https://t.co/PgUL167rzP https://t.co/9OtDrkPte1

[Michael Guarnieri @michaelguar]

Six tips and best practices to drive better ROI outcomes:

Tip 1:  Improve targeting to increase ROI. According to Nielsen Digital Ad Ratings (DAR), nearly 40% of digital advertising budgets are wasted on the wrong audiences, and t…https://t.co/itYFS7SFo5 https://t.co/sC2wDPF9hA

[Michael Guarnieri @michaelguar]

Media is very exciting, and you meet famous & interesting people along the way!

#lovewhatido https://t.co/O9DjrrodoA

[Michael Guarnieri @michaelguar]

Not only are podcasts reaching a growing audience of women—the audience is highly coveted. Monthly listeners are younger and more likely to be moms, employed, highly educated, and have higher incomes compared to the total populatio…https://t.co/kT6hvhZ2pD https://t.co/9JQcs4VYIa

[Michael Guarnieri @michaelguar]

There are the 5 key elements your audio message needs to include. Here they are:

1. Use attention-getting audio to naturally draw in your listener.
2. Mention your brand early in the message and often.
3. Get back to "what's in it for me"... talk abou…https://t.co/aBj6ltxPrY

[Michael Guarnieri @michaelguar]

In a study by Audacy & Spark Foundry - there’s more connection with high (audio) frequency. It all adds up to:
1)   Increasing engagement,
2)   Strong brand and product recall,
3)   Strong purchase consideration, and
4)   Positi…https://t.co/vwxAbzTrxT https://t.co/4uPfzLBm0L

[Michael Guarnieri @michaelguar]

Audiences engage MORE with audio advertising with increased frequency.  
Thanks to study by Audacy and Spark Foundry.

Nu Media Mix helps brands connect to listening audiences who become their new customers. Learn more at: https://t.co/4uPfzLBm0L

#radio…https://t.co/WvhYlydY41

[Michael Guarnieri @michaelguar]

It's a COOL buzz when a celebrity host reads your ad on their show delivering your message in their own style. It's even an ULTRA buzz when they have a ROCKSTAR guest on their show like Thom Yorke from Radiohead.

#podcasts #streaming #radio #numediamix https://t.co/m9f6ED3k0r

[Michael Guarnieri @michaelguar]

Time to re-balance your media spend?

#podcasts #streaming #radio #numediamix https://t.co/FMIzOU7QEN