Real Michael J Fox

CEO/Founder @CorberryDigital, I Tweet about Home Services Marketing and Making Money Online. @Forbes_Agency Formerly @eFaucets Hajoca Corp

[Real Michael J Fox @michaeljamesfox]

The Shark & The Fox. Getting some lessons on elevator pitches for Shark Tank from Mr Wonderful. 1) Articulate your idea & value in 90 secs, 2) Explain how you can execute your great idea 3) Know your numbers, CAC, LTV #kevinoleary #entrepreneurship

[Real Michael J Fox @michaeljamesfox]

@SouthwestAir 90 minutes late just to find a de-icing truck for the first flight of the day. 45 minutes of plane boarding and they didn't know or couldn't do it then. I could have slept in instead of a 5:15am flight. Will take @americanair on flight back.

[Real Michael J Fox @michaeljamesfox]

Only reason to take a 5am flight is to get somewhere on time! 1st flight of day and 1 .5 hours late departing. Could have slept in and taken American. @SouthwestAir

[Real Michael J Fox @michaeljamesfox]

Just published in @Forbes: How Answer-First Content Is Changing Home Services SEO

Old playbook:
Rank high
Show in map pack
Run Google Ads
Get reviews

New reality:

Homeowners search → Google shows AI answers → someone gets called.

In 2024, ~60% of searches ended without a click.

Which means the contractor whose content becomes the answer often wins the job.

I break down what contractors need to change and how to fix pages that already rank.

Read here:
https://t.co/j6YRk32Yp1

[Real Michael J Fox @michaeljamesfox]

If you’re a contractor and you’ve ever said, “PPC just doesn’t work for us,” this one’s for you.

I just dropped a new @Forbes article:
“𝐖𝐡𝐲 𝐏𝐚𝐲-𝐏𝐞𝐫-𝐂𝐥𝐢𝐜𝐤 𝐅𝐨𝐫 𝐂𝐨𝐧𝐭𝐫𝐚𝐜𝐭𝐨𝐫𝐬 𝐅𝐚𝐢𝐥𝐬 𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲.”

What happens after the click is.
https://t.co/M3igCETR68

[Real Michael J Fox @michaeljamesfox]

Most HVAC marketing problems aren’t caused by weak ads or small budgets.

They’re caused by unused service data sitting in the CRM.

I explain how contractors can turn equipment age, service history & technician insights into real marketing ROI in my latest Forbes article.

👉 https://t.co/gKTOafVX1v

#HVAC #MarketingROI #HomeServiceMarketing https://t.co/gKTOafVX1v

[Real Michael J Fox @michaeljamesfox]

I rolled over a few unused HGVC points and Hilton charged me $249. That's a night stay penalty. Another reason never to buy a timeshare in your 30's. I switched from Diamond to Marriott Bonvoy. @HiltonGrandVac

[Real Michael J Fox @michaeljamesfox]

Plumbing companies don’t lose jobs because of low demand.
They lose them because they respond too slowly.
Same-day service isn’t about working harder — it’s about building a system that removes delay from the first call to job completion.

Speed builds trust.
Trust wins the job.

I break it all down in my latest @Forbes article:
“From Call To Completion: How To Build A System For Same-Day Plumbing Jobs.” https://t.co/kVGDCxylsh

[Real Michael J Fox @michaeljamesfox]

Home service pros: You don’t need bigger ad budgets to win. 🛠️
Respond to reviews fast. It builds trust, boosts conversions & protects reputations. Reviews are your marketing. Treat them like it. 💡https://t.co/ImrWrjGhew 📷
#hvac #plumbing #reputationmanagement #googlereviews

[Real Michael J Fox @michaeljamesfox]

Stop the $4 . 2M municipal building.
My home assessment just increased 45% this month. 45% of last years value and that will be a massive tax bill increase. Village trustees need to slow down!
Sign the petition!
https://t.co/CV9klmhpzb @windpointwi

[Real Michael J Fox @michaeljamesfox]

Link to @Forbes article: 👇 https://t.co/pggwzP2lkH 👇

[Real Michael J Fox @michaeljamesfox]

Pricing = your hidden growth lever.
Misaligned → higher CAC + lower conversions.
Aligned → efficient funnels + more booked jobs.

👉 New article: How Home Services Pricing Can Reduce CAC & Boost Conversions https://t.co/pggwzP2Taf

📈 Smarter pricing = profitable growth.

[Real Michael J Fox @michaeljamesfox]

🚨 More leads ≠ more revenue. If you’re missing calls, chasing the wrong jobs & losing high-value leads, the issue isn’t your ads—it’s your process.
⚡ Learn 5 steps to scale sales without sacrificing lead quality: https://t.co/XQL8VWZdnt
#HVAC #Plumbing #HomeService #Sales

[Real Michael J Fox @michaeljamesfox]

Excited to share my latest @Forbes article: “How to Use Answer Engine Optimization to Grow Your Plumbing Business.” Discover how AEO can position your business at the top when potential customers seek plumbing solutions.

Read more here: https://t.co/gdH0gXIgBu

[Real Michael J Fox @michaeljamesfox]

𝐁𝐢𝐠 𝐍𝐞𝐰𝐬! 🎉 I’m honored to be featured on @MSN in the article “𝐂𝐨𝐫𝐛𝐞𝐫𝐫𝐲 𝐃𝐢𝐠𝐢𝐭𝐚𝐥’𝐬 𝐁𝐥𝐮𝐞𝐩𝐫𝐢𝐧𝐭 𝐟𝐨𝐫 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐇𝐕𝐀𝐂, 𝐏𝐥𝐮𝐦𝐛𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐄𝐥𝐞𝐜𝐭𝐫𝐢𝐜 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐆𝐨𝐞𝐬 𝐁𝐞𝐲𝐨𝐧𝐝”! https://t.co/7FCdJ7pKN4

[Real Michael J Fox @michaeljamesfox]

My latest article on @Forbes
Geotargeting is a vital strategy for home service providers who want to attract local customers. Read more: https://t.co/2WvAkto0jh

[Real Michael J Fox @michaeljamesfox]

My latest article on Forbes for Plumbing companies looking to grow with Digital Marketing strategies. Read More:
https://t.co/2XnvZ9tXnU

#plumbing #homeservices #PlumbingSuccess #marketingstrategy

[Real Michael J Fox @michaeljamesfox]

Here’s my latest article on @Forbes
Let's explore how Google LSAs can boost your electrical business's online visibility, attract more local leads and increase conversion rates. Read more:

https://t.co/cPJsixFbW9

[Real Michael J Fox @michaeljamesfox]

@HiltonGrandVac was the dumbest thing I did in my youth. TS paid off, but HOA dues are more than renting the same resort at nightly rates. $1600 for 5 days annually when I can pay $123 per night ($615) and save. I can’t even book the below Tahoe resort as an owner. WTH!