michaeldargan

22 - DCU📚- MSc in Digital Marketing 👨‍🎓

[michaeldargan @michaeljdargan]

Before you become an “influencer”, you’re a:

Blogger🧑‍💻
Chef👨‍🍳
Artist🧑‍🎨
Gardener🧑‍🌾
& more!

People consume the #content, before they consider the engaging with the #blogger. Give the people what they want🗣

https://t.co/fJ12qkbErG

[The Irish Institute of Digital Business @IIDB_ie]

Write for the user, not for #Google! That means following EAT:

➡️Expertise
➡️Authoritativeness
➡️Trustworthiness

@eFishkin @LogicInbound #digitalmarketing #ecommerce #digitalbusiness #GETDigital #searchmarketing #seo #sem

[michaeldargan @michaeljdargan]

@eoghan_okeeffe1 @gracemecb1 Does this mean I’m an influencer👀

[michaeldargan @michaeljdargan]

Day 3 #GETDigital

Using #SEO tools that suit you (usability, ease of understanding, insight depth) is vital. Use it or lose it!🧑‍💻

Personal favourite: @Moz

Why: Comprehensive yet understandable dashboard, digestible insights, great tooltip guidance and supporting resources.

[michaeldargan @michaeljdargan]

@HanveyIdea I like to think that Ireland has several desirable advantages for US MNCs if @JoeBiden agendas move forward.

Only English-speaking (primary) Eurozone member🗣

Access to EU single market💶

Highly educated & productive workforce🧑‍💻

@IDAIRELAND

[michaeldargan @michaeljdargan]

@IIDB_ie @edelmanireland Interesting to consider whether Clubhouse’s phased Beta-style rollout will help or hinder efforts to rank on this chart over next decade?🧐 Invite-only access has ups and downs.

User XP will benefit long term from applied learnings📈, but short term DAU growth is sacrificed📉

[michaeldargan @michaeljdargan]

Interesting idea from yesterday’s #GETDigital with @TheWhiteHag @bob_coggins

Idea: Offer 1-time discount code on craft beer selection to engaged users on laptops🗣🧑‍💻

ROI: Dozens of unique down-funnel site visits. More likely to consider TWH in future💡

Cost: One beer bundle👏

[michaeldargan @michaeljdargan]

@JohnGrehan11 @bob_coggins @TheWhiteHag Looking forward to similar events in the future! Experiential marketing is very undervalued IMO, somewhat proven by this tweet years after the event!💪🏻👏

[michaeldargan @michaeljdargan]

Careers are important, but ‘achievements’ are becoming more important for a lot of people according to @meislonmobile

Friendly reminder that these are not always the same thing🤝

#GETDigital #careeradvice #Careers #growthmindset

[michaeldargan @michaeljdargan]

Webinar lobbies and guest speakers when nobody asks how companies will adapt to the “new normal” post-pandemic #GETDigital

[michaeldargan @michaeljdargan]

Are you guilty of using business #buzzwords? Got a chuckle out of this from day 1 of #GETDigital

“Let’s circle back & touch base during WIP to find that balance and catch up on synergy with a deep dive into the ecosystem for a quick win on customer journies, sound good?”

[michaeldargan @michaeljdargan]

https://t.co/PvDLfWcNbm

[michaeldargan @michaeljdargan]

Retailer, Next, escaped my mind a long time ago. Sent the the same part of my brain where Debenhams & Topman reside. Interesting Day 1 thought from #GETDigital!

Next Q4 online sales grew by 38%. Don’t👏doubt👏digital👏

#digital #DigitalMarketing #Webinar #ecommerce @IIDB_ie

[michaeldargan @michaeljdargan]

“122bn emails sent per day are deemed spam” - Alex Meisl #GETDigital

Interesting contextualisation to see why email phishing is such a risk to cybersecurity efforts. So easy to spam at scale, and it typically only takes one vulnerability to compromise a system.

[michaeldargan @michaeljdargan]

“COVID-19 is a burning platform for digital acceleration”- Alex Meisl quoting WPP boss on another way the pandemic has fundamentally shifted #strategy.

#getdigital @IIDB_ie

Will digital transformation’s pace slow down as the world returns to normal?

[michaeldargan @michaeljdargan]

“Forests house over 80% of terrestrial flora and fauna” - @madlen_sob 🌲🌳🌴

A little reminder that the BBC reported 13,000sq km (over 8 times the size of London) was burned in the Amazon rainforest between January-July last year 😣😔

#SDG4B #biodiversity #ClimateAction

[michaeldargan @michaeljdargan]

@madlen_sob Mountains provide 60-80% of Earth’s fresh water! Feeling slightly parched hearing that.

“Protect our mountainous biodiversity & ecosystems, people. I can’t stress that enough”

#SDG4B #Biodiversityloss #nature

[michaeldargan @michaeljdargan]

#SDG 15’s main aim is to “protect, restore, & promote sustainable use of terrestrial ecosystems, combat desertification, & halt/reverse biodiversity degradation & land loss.”

#SDG4B #Biodiversityloss #ActOnClimate

https://t.co/zAk2KDJngW

[michaeldargan @michaeljdargan]

No folks, #SDG goals are not a new pair of Nike runners dropping this Summer. They’re ambitious targets adopted by all UN member nations to build a blueprint for a better future for all 🌎😊🌍

Tuning into @BusinessDCU @IIDB_ie’s SDG4B series today on SDG15!🧐

[michaeldargan @michaeljdargan]

After watching Federica’s presentation at #TRANSFORMCircularEconomy, I’m reminded that “SDGs” aren’t some futuristic pair of Nike runners, but something that we should all try to fulfil.

Sustainable Development Goals have got to be acknowledged by people, businesses & govt💚

[michaeldargan @michaeljdargan]

“50 billion devices worldwide by 2022” - Garry during #TRANSFORMCircularEconomy

My immediate first thought:

[michaeldargan @michaeljdargan]

#Data can be a weapon of mass distraction! -Garry Connolly. I’m tweeting, you’re reading, (& hopefully also listening to #TRANSFORMCircularEconomy)!

#data certainly seems like the new #oil that fuels the world. Interesting to see where it goes!