Plenty of people have expressed their opinions on this, but what do actual college decision-makers think? Here are 3 quotes from current general managers in college football.
P4 GM: "Exposure has never been easier. College summer camps, summer combines/camps, increased unofficial visits, larger game day visits, easy access to putting your film online (HUDL). Most kids that aren’t being recruited by the schools they want to be isn’t a visibility issue; it’s a talent issue. High School families don’t need to be paying to get evaluated. They should start with their HS coaches and find out how to become a better football player."
P4 GM: "They’re just trying to make money on the dreams of the players who wouldn’t get recruited anyway. Are there now more spots for FBS teams to take players? No. They’ll just rank more players who paid for it, but the opportunities don’t expand. The number of scholarships given out by programs remains the same. Excited for the meltdown because On3 is a market driver for NIL and this opens the door for families to pay them to rank them higher for more NIL."
G5 GM: "To me, it's all stupid. Anybody who's paying for these rankings or evaluations is already in the wrong. The priority should just be to be a really good high school football player, and you're going to be recruited, and you're going to get ranked.
"Are these parents even going to listen when they get a rating back that says they're an FCS-level player? Probably not. They'll probably just spend more money trying to change what they are. They'll keep spending money on things until they get the answer they want to hear, but the film isn't going to change from Friday nights."
Here are seven truths I know about recruiting:
1. Fit matters more than hype.
2. Development matters more than promises.
3. Your role matters more than the logo.
4. Relationships matter when adversity arrives.
5. Money must be considered—but it cannot be the only consideration.
6. Every opportunity has a cost.
7. The wrong decision can delay a career that the right decision would accelerate.
Recruiting has changed.
Human nature has not.
𝐎𝐤𝐥𝐚𝐡𝐨𝐦𝐚 𝐂𝐥𝐚𝐬𝐬 𝐨𝐟 𝟐𝟎𝟐𝟗 𝐑𝐚𝐧𝐤𝐢𝐧𝐠𝐬 𝐔𝐩𝐝𝐚𝐭𝐞 🚨
After a action packed summer circuit that culminated at the 2026 Central Super Sophomore Games, our 2029 rankings see a sizable update and plenty of notable movement across the board.
➡️ Top 10, spotlights, and more 👇
🔗: https://t.co/YpYiESy5Wp
@prepbaseball x @1stPhorm
Thank you to @HighKeeping for having @wy_cordray on to discuss his recruitment and goals for his sophomore season. Big things ahead this year. Stay tuned! https://t.co/XbwEEFVy5F
Hit Midwest City (Okla.) tonight to check out Carl Albert High’s fall preview scrimmage.
OT Jax Wilkerson and TE/LB Wyatt Cordray will both be top-5 prospects in the state come signing day. You can Sharpie that. They’re absolute animals, and the #Sooners have offered both.
2029 | OF/RHP | Wyatt Cordray (@wy_cordray, @OKFuelProspects)
Cordray followed up a 1️⃣0️⃣5️⃣ EV 2B with this GR 2B to deep LCF to open up the weekend for Fuel.
Elite physical tools with feel for an impact barrel on a steeper path thru the zone. Simple trigger creating some ez bat speed.
#22 in the 🇺🇸 for @prepbaseball’s 2029 class 👀
#Super15 | @PrepBaseballOK
Proud to announce that @wy_cordray has signed with Sync Sports Management.
Wyatt is one of Oklahoma’s premier high school athletes, and we’re excited to support his journey both on and off the field.
Looking forward to what’s ahead.
Welcome to Sync.
@CAHS_FOOTBALL20’s Wyatt Cordray has already emerged as one of the top multi-sport athletes in the state of Oklahoma
The 6-4 205-pound 2029 stars on the gridiron & diamond
A linebacker & tight end, early offers are in from Arizona State and Oklahoma #okpreps
.@OKFuelAthletics 2029 Brumbaugh's Wyatt Cordray (@wy_cordray) cracks a single up the middle.
Carl Albert (OK) 2029 #uncommitted
Profile: https://t.co/qh256ztGTW