Michael Maher

I Help Brands Grow & Profit 🆙 on Amazon @thinkcartology, Agency Owner, Host of @the_longer_game on Retail, Faith & Entrepreneurship, Called & Chosen, Singer

[Michael Maher @michaeljmaher]

Is search dead? 🤖💀

I’ve been at a tech conference the past few days and that’s a question I heard asked easily 20X.

People are referring to AI Overviews showing when you search on Google, think mobile. Way to go Gemini.

[Michael Maher @michaeljmaher]

From East to West AMA: Ask Your Amazon Questions LIVE | June 10, 2 PM ET https://t.co/6KYxwoRRfW

[Michael Maher @michaeljmaher]

So true.

People worry about the reaction they’ll get from being honest.

Imagine the reaction people will give you when they realize the truth apart from you. And the erosion of trust when they do.

People may not always like the truth, and delivering it tactfully is improtant, but they eventually will have to face it and make a decision.

[Andrew Faris @andrewjfaris]

From @bhorowitz, The Hard Thing About Hard Things.

[Michael Maher @michaeljmaher]

Michael Maher Live Feat. Kate Bray – Wednesday, June 2nd, 1:30 PM EST https://t.co/d4YewghCk9

[Michael Maher @michaeljmaher]

1792 12 Year 💯

[Brandon Spinner @whiskey_wx]

Which price is the craziest you see?

[Michael Maher @michaeljmaher]

Nail the basics. Improve upon them regularly.

Experiment with everything. Be curious. Test to figure out what levers you need to pull and when.

The basics and testing will never lead you astray.

#amazon #amazonadvertising #amazonbasics

(my locket rollcall from last week. #iykyk)

[Michael Maher @michaeljmaher]

"Optimize for Rufus."

"Rufus is the future."

"If you aren't thinking about Rufus when it comes to your Amazon listing, you're dead in the water."

Some version of these statements have been out in the Amazon wild for the past 18 months, on the heals of the debut of Rufus, Amazon's GenAI shopping assistant in February of 2024.

[Michael Maher @michaeljmaher]

One of the biggest misses of the Rufus focus was this: not every search on Amazon will utilize COSMO. Yup, that's right.

COSMO wants to help expand on searches that are ambiguous. When someone's search is clearer, think "black indoor swim cap for butterfly stroke" vs. "swim cap," COSMO may not even be utilized.

Don't focus on hype.

We've heard this kind of hype before every time someone mentions "Amazon's A10 algorithm" or some other silly phrase.

[Michael Maher @michaeljmaher]

Stagg Jr. and Single Barrel.

[Ohio Whiskey Chaser @ohiowhiskey]

WHATS THE GRAB?

[Michael Maher @michaeljmaher]

From East to West AMA: Ask Your Amazon Questions LIVE | May 13, 2 PM ET https://t.co/04lKrSqbkA

[Michael Maher @michaeljmaher]

Woodford Reserve Distiller’s Select Barrel Proof Rye is hands down my favorite rye of the last year. Spice, sweetness, and incredible complexity. A++

[bourbonwhiskeyhouse BOURBON KY USA @bourbonwhi55063]

Excited to add these to our collection. Even more excited to open them! 🥃

[Michael Maher @michaeljmaher]

Can anyone spot the problem? I'm always bad at these kinds of Where's Waldo games.

Btw, favorite of these has to be George T. Stagg and one of those Master's Collections.

[bourbonwhiskeyhouse BOURBON KY USA @bourbonwhi55063]

Trying to figure out my favorite bourbon…then again my wife only sees a problem…lol

[Michael Maher @michaeljmaher]

Pictured is me and by beautifully and wonderfully made daugther at her NJHS induction. This is a happy non-trying moment. There have been many of those, often undocumented by the camera.

Keep moving forward people.

[Michael Maher @michaeljmaher]

I'm convinced that majority of us humans are experiencing an identity crisis.

Why? (if you haver ever seen me write, you know I do a call and response process to easily set myself up)

We're fearful.

[Michael Maher @michaeljmaher]

Have even a slight interest in hearing me speak more on things like this, Amazon, or cocktails? Sign up for my newsletter. I won't SPAM you. And if I do, you can unsubscribe and write a post about it here on LinkedIn.

Sing up here ----> https://t.co/GoTcnPUmo0