I Help Brands Grow & Profit ๐ on Amazon @thinkcartology, Agency Owner, Host of @the_longer_game on Retail, Faith & Entrepreneurship, Called & Chosen, Singer
Is search dead? ๐ค๐
Iโve been at a tech conference the past few days and thatโs a question I heard asked easily 20X.
People are referring to AI Overviews showing when you search on Google, think mobile. Way to go Gemini.
So true.
People worry about the reaction theyโll get from being honest.
Imagine the reaction people will give you when they realize the truth apart from you. And the erosion of trust when they do.
People may not always like the truth, and delivering it tactfully is improtant, but they eventually will have to face it and make a decision.
Nail the basics. Improve upon them regularly.
Experiment with everything. Be curious. Test to figure out what levers you need to pull and when.
The basics and testing will never lead you astray.
#amazon#amazonadvertising#amazonbasics
(my locket rollcall from last week. #iykyk)
"Optimize for Rufus."
"Rufus is the future."
"If you aren't thinking about Rufus when it comes to your Amazon listing, you're dead in the water."
Some version of these statements have been out in the Amazon wild for the past 18 months, on the heals of the debut of Rufus, Amazon's GenAI shopping assistant in February of 2024.
One of the biggest misses of the Rufus focus was this: not every search on Amazon will utilize COSMO. Yup, that's right.
COSMO wants to help expand on searches that are ambiguous. When someone's search is clearer, think "black indoor swim cap for butterfly stroke" vs. "swim cap," COSMO may not even be utilized.
Don't focus on hype.
We've heard this kind of hype before every time someone mentions "Amazon's A10 algorithm" or some other silly phrase.
Woodford Reserve Distillerโs Select Barrel Proof Rye is hands down my favorite rye of the last year. Spice, sweetness, and incredible complexity. A++
Can anyone spot the problem? I'm always bad at these kinds of Where's Waldo games.
Btw, favorite of these has to be George T. Stagg and one of those Master's Collections.
Pictured is me and by beautifully and wonderfully made daugther at her NJHS induction. This is a happy non-trying moment. There have been many of those, often undocumented by the camera.
Keep moving forward people.
I'm convinced that majority of us humans are experiencing an identity crisis.
Why? (if you haver ever seen me write, you know I do a call and response process to easily set myself up)
We're fearful.
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Sing up here ----> https://t.co/GoTcnPUmo0