Michael Mace

VP Market Strategy at UserTesting. Tech industry cofounder & strategist.

[Michael Mace @michaelmace]

Current productivity gains from AI are mostly from individual adoption of GenAI, a fairly mature solution. If you want to increase your company’s productivity, job one is to transfer best practices from your AI early adopters to the rest of the employees. https://t.co/DgeN8dcZ89

[Michael Mace @michaelmace]

I think the evidence shows that genAI used by individual workers has accounted for up to half of US productivity growth in the last two years. I explain the math here: https://t.co/DgeN8dcZ89

[Michael Mace @michaelmace]

Can we please settle the debate about AI & business productivity? The reality is it’s moving on two tracks: bottom-up use by individuals (growing fast) and top-down led by management (much slower). That’s normal for a new technology. https://t.co/DgeN8dcZ89

[Michael Mace @michaelmace]

My thoughts on what generative AI is doing to the software business, and what we should do about it. Summary: design for emotion, and probably everything is obsolete. It's long read, but I hope worthwhile. https://t.co/ALNTn6CLNj

[Michael Mace @michaelmace]

Why does my Kindle have such a mediocre interface? Thoughts on how a company’s mindset influences, and sometimes hamstrings, its products. https://t.co/xr1T2LJWMM

[Michael Mace @michaelmace]

Social media is a performance medium, not a poll. You feel like you’re in touch with the mainstream of society when actually you’re soaking in a hot tub with a bunch of fanatics. I think many of us are spending way too much time in the tub. https://t.co/5L0W5ruiye

[Michael Mace @michaelmace]

Post-election reminder: The voices on Twitter don’t reflect the thinking of most Americans. Only 2% of the US population writes 97% of the tweets on national politics, and that 2% is far more polarized and shrill than the rest of the country. https://t.co/5L0W5ruiye

[Michael Mace @michaelmace]

Background on my last tweet: I don’t usually post business messages, but I’m excited that my employer is enabling user tests of Covid-19-related content (and anything else you want to test, BTW). Give it a try, and please feel free to pass it along.

[Michael Mace @michaelmace]

Want to be sure your Covid-19 messaging doesn't offend? Need to know how buying patterns will change post-virus? Find out in two hours. UserTesting is giving away free user tests here: https://t.co/xvwuEJh4B7. Please pass the word.

[Michael Mace @michaelmace]

On 4/9, I host a free webinar on US consumers and Covid-19. Topics include economy vs fighting virus, hardships from stay-at-home, who they trust for info, etc. Includes mix of survey & interviews. It’ll help you understand what’s happening and make plans. https://t.co/5Nnli1MZbz

[Michael Mace @michaelmace]

Q. Are the big tech companies guilty of antitrust violations?
A. It doesn't matter, they will probably be punished anyway

To me, the scariest thing isn't the tech companies, it's the way society is eroding the rule of law. https://t.co/Z5ftEuL4de

[Michael Mace @michaelmace]

The tech industry's three intersecting crises – in PR, legal, and politics – threaten its long-term survival. Most of us don't understand how serious the situation is, let alone what to do about it. https://t.co/PPEqfrm8k1

[Michael Mace @michaelmace]

I watched #VR movies at #Cinequest for 2.5 hours. My conclusion: we've still got a lot to do before it'll be mainstream. And my head hurts. https://t.co/0bnd2GBfXz

[Michael Mace @michaelmace]

The shopping experience: I wonder if the Amazon-Whole Foods deal might be about more than just efficiency. https://t.co/QlkfCgSoRW

[Michael Mace @michaelmace]

@seanblackcab Thanks. It's sadly common that US tech companies go overseas without adapting to local conditions.

[Michael Mace @michaelmace]

@jmanooch @BenedictEvans What many people want is a sense that the system is fair. They believe it's run by corrupt elites.

[Michael Mace @michaelmace]

@jmanooch @BenedictEvans I am strongly pro-innovation. In the current climate we need to make the case for it; we can't assume support.

[Michael Mace @michaelmace]

@jmanooch I'm not sure I understand your point. It's so hard to have a conversation in 140 characters.

[Michael Mace @michaelmace]

@seanblackcab The situation varies around the world. In spread-out N Am cities, ride-hailing fills the last-mile gap in public transit.

[Michael Mace @michaelmace]

To many people "disruption" is a dirty word. Tech's out of step with the values of the public. This puts us at risk. https://t.co/yc41vAPrc9