Michael Organ

Editor of Topics: Cause Marketing, CSR, and corporate philanthropy, featuring: case studies, the cause ad gallery, and research reports

[Michael Organ @michaelorgan]

Follow for https://t.co/nsTNtjIXYU tweets featuring cause marketing case studies, cause advertising, CSR earned media, and 'how to' research

[Michael Organ @michaelorgan]

@CBSMornings @AnthonyMasonCBS @nataliehemby Love your song. To make it more universal, consider changing “I was born in New York City” to “I was born in the city” or “My work is in the city”.

[Michael Organ @michaelorgan]

This marketing email from @DoorDash is an unfortunate example of Corporate Social Irresponsibility. @t_xu: "You look like you need a drink" is a dangerous message for the 25.8% of Americans who binge drink. Note: I have never ordered alcohol via DoorDash https://t.co/hKtArGDo5t

[Michael Organ @michaelorgan]

@polahburr The 17 episodes of The West Wing featuring Marlee Matlin as Joey Lucas https://t.co/7HrhXjLpAI

[Michael Organ @michaelorgan]

@polahburr Is your Nikon sensor full frame or APS-C? If APS-C, then a portrait lens could be complemented with the Tamron SP 17-50mm which has a bright 2.8 maximum aperture (good for low light) and an equivalent focal length of 25.5-75mm https://t.co/1vwPDMXGff

[Michael Organ @michaelorgan]

@CSRdotorg Would you be interested in selling your Twitter account name?

[Michael Organ @michaelorgan]

Halo Effect Testing is a specialized form of opinion research for optimizing the corporate impact of Corporate Social Responsibility. #CSR

[Michael Organ @michaelorgan]

Defensive Cause Marketing: Tide educates parents how to avoid the poisoning danger to young children posed by laundry packs, like Tide Pods.

[Michael Organ @michaelorgan]

For SKINS, issue advocacy is a marketing tactic that will be "great for the business” in the long run. https://t.co/OisLLeKtFl

[Michael Organ @michaelorgan]

Cause Marketing where "the cause is you." Prudential's #CSR shows how to advocate for a cause while increasing sales https://t.co/GWSGe3Og97

[Michael Organ @michaelorgan]

Defensive CSR: Watch how Uncle Ben's uses cause marketing to position rice as a healthy part of family mealtime. https://t.co/quoUk8VQf7

[Michael Organ @michaelorgan]

Huggies dramatized a problem and then used #CauseMarketing to encourage customer loyalty. https://t.co/7eMwlRLx86

https://t.co/7eMwlRLx86

[Michael Organ @michaelorgan]

This Product-Cause Fit case study shows how American Greetings used cause marketing to promote expressing gratitude. https://t.co/aTdh9Ct3IN

[Michael Organ @michaelorgan]

Cause Marketing for a brand-sentiment boost -- and a great example of the #CSR tactic: "You Engage. We'll Give." https://t.co/nhlNi6R4h3

[Michael Organ @michaelorgan]

Using cause marketing to increase brand affinity with customers: Japanese automaker Honda aligns itself with American car culture. #CSR

[Michael Organ @michaelorgan]

Cause Marketing for purpose-driven re-branding: The CVS 'Last Pack' Case Study reviews tactics and results: https://t.co/T72WXedOrd #CSR

[Michael Organ @michaelorgan]

Watch inspirational case examples which demonstrate the rationale for redefining the scope of "Cause Marketing." #CSR

[Michael Organ @michaelorgan]

Tip of the hat to @CR_Mag's 100 Best Corporate Citizens of 2017. Full list at: https://t.co/kq2ob0fgup (Rated based on 260 data points.)

[Michael Organ @michaelorgan]

This episode of the Cause Marketing Insights Series features campaigns which use #CSR to directly benefit consumers. https://t.co/xYaR5qEywz

[Michael Organ @michaelorgan]

Using its stores as polling places, Boost Mobile served low-income voters -- a target market of prepaid phone plans. https://t.co/ligFvFGcy4

[Michael Organ @michaelorgan]

Cause Marketing definition: A type of CSR, in which a promotional campaign has the dual purpose of increasing profit while bettering society