Michael Rowell

[Michael Rowell @michaelrowell17]

For your advertising to be powerful, you need to look beyond the visual. Did you know the epic combo of direct mail and digital can help you tell a more personalised brand story that is not only a treat for the eyes, but for all the senses? https://t.co/PsyPfzJFHW

[Michael Rowell @michaelrowell17]

For your advertising to be powerful, you need to look beyond the visual. Did you know the epic combo of direct mail and digital can help you tell a more personalised brand story that is not only a treat for the eyes, but for all the senses? https://t.co/8X4Y3Ymv88

[Michael Rowell @michaelrowell17]

Marketing effectiveness is a must for any business, but can mail be effectively measured? Yes, it can. Find out why mail is a highly effective and measurable marketing channel in this blog post from Marketreachnow https://t.co/u9iDySb7sJ

[Michael Rowell @michaelrowell17]

In financial services? JICMAIL is hosting a webinar on the 17th of April exploring the role mail can play in helping to meet higher FCA standards and the effects of mail in conveying complex financial information and providing support to vulnerable users. https://t.co/EviKHdQ1PW

[Michael Rowell @michaelrowell17]

In this report 'Paper communications - Myths and Facts' you’ll discover the facts about print and paper, like most of the energy used in paper production is renewable and carbon intensity is surprisingly low. Find out more https://t.co/oN9spQVDMa

[Michael Rowell @michaelrowell17]

Consumer shopping behaviour has changed. Since the pandemic, demand for local businesses has soared. So, how can you use local marketing techniques to connect with your desired audience? Find out in this blog post. https://t.co/2fFZu8vG8m

[Michael Rowell @michaelrowell17]

In this report 'Paper communications - Myths and Facts' you’ll discover the facts about print and paper, like most of the energy used in paper production is renewable and carbon intensity is surprisingly low. Find out more https://t.co/kSYetosldf

[Michael Rowell @michaelrowell17]

Consumer shopping behaviour has changed. Since the pandemic, demand for local businesses has soared. So, how can you use local marketing techniques to connect with your desired audience? Find out in this blog post. https://t.co/CvdjnG1kKu

[Michael Rowell @michaelrowell17]

Struggling to draft your DMA Award entry? Join JICMAIL, the DMA and previous award winners at 3pm on Wednesday 30th March. They’ll be sharing how to use JICMAIL's data and metrics to impress the judges and reign supreme! Register now: https://t.co/rDfKiAfBu6

[Michael Rowell @michaelrowell17]

Omnichannel marketing is the way forward in 2023. But how can you successfully incorporate online and offline marketing channels to create a seamless, enjoyable, and memorable customer experience? https://t.co/fUqx6L4A7g

[Michael Rowell @michaelrowell17]

Congrats to IKEA our fourth Trailblazing Mail winner! IKEA enticed its customers back to store using the power of play. Learn how a playful ‘dot-to-dot’ puzzle mailer generated 19,000 voucher redemptions and achieved an ROI of 4.5:1: https://t.co/5VzrfxAMCv

[Michael Rowell @michaelrowell17]

Congrats to IKEA our fourth Trailblazing Mail winner! IKEA enticed its customers back to store using the power of play. Learn how a playful ‘dot-to-dot’ puzzle mailer generated 19,000 voucher redemptions and achieved an ROI of 4.5:1: https://t.co/ZQE6pDB8Yg

[Michael Rowell @michaelrowell17]

Calling all retailers! You won’t want to miss our upcoming webinar with Retail Week on the power of catalogue marketing. Join us on 23rd March, we’ll discuss latest research, how catalogues can drive success, and why they work so well. Register today! https://t.co/7Qy7QZccLI

[Michael Rowell @michaelrowell17]

Marketreach have launched episode 2 of Mail Unleashed. Watch Tony Miller, former CMO at WW and Disney, discuss his personal and professional successes using #directmail with advertising legend Rory Sutherland. https://t.co/HkXq0jyt8q

[Michael Rowell @michaelrowell17]

The first episode of Mail Unleashed is live! Marketing Week has shared the key insights from Rory Sutherland’s interview with Lis Blair, CMO of MoneySuperMarket. Uncover what Lis has learned from crafting direct mail campaigns and the value mail brings: https://t.co/KVERE9wKgB

[Michael Rowell @michaelrowell17]

JICMAIL has revealed that in Q4 2022 more mail was read , opened, and retained than the rest of the year. Read more about the important role mail plays for brands, especially during key trading periods, in this article from Decision Marketing: https://t.co/YKnXtEUv9I

[Michael Rowell @michaelrowell17]

Not all channels are equal when it comes to capturing the attention of an audience. Our latest article explains why marketers need to have attention on their radar when thinking about performance metrics: https://t.co/GX9mH6Tvvw

[Michael Rowell @michaelrowell17]

Join JICMAIL for their next quarterly webinar. Add 2pm, Wednesday 8th March to your calendar and register now. https://t.co/J4wGGip6Gg

[Michael Rowell @michaelrowell17]

Drum roll for our latest Campaign and Marketreach Trailblazing Mail winner IKEA! This playful campaign targeted at their most engaged and loyal audiences delivered their most successful DM of 2022. See more https://t.co/aZyxiK6KGv

[Michael Rowell @michaelrowell17]

Trailblazing Mail's latest winner IKEA smashed targets with this playful campaign encouraging customers into store. Find out more on Campaign https://t.co/P0QBoiFwJQ