Michael W. Roberts

Cyclist, Comic Book Reader

[Michael W. Roberts @michaelwroberts]

Interesting fact... Peacock was all set to make a TV adaptation of "Field of Dreams," even going so far to build "a baseball stadum in a cornfield in Iowa." The show got cut while still in preproduction. As a recent Vulture article stated, "They built it, and nobody came." 5/x

[Michael W. Roberts @michaelwroberts]

"Build it, and they will come."

This phrase came up again in a client call recently, and it got me thinking about how we've used it to signify false hope--at least in marketing.

I use it that way, too, but that's not what it meant originally.

1/x #marketing

[Michael W. Roberts @michaelwroberts]

Is there room in marketing for taking these kinds of big chances? Is it only something startups can do until their money runs out?

What do you think?

4/x

[Michael W. Roberts @michaelwroberts]

Not everything is sunshine and rainbows with using tools like Midjourney. Here's my experience: https://t.co/Qec4WIcMUF

[Michael W. Roberts @michaelwroberts]

One of the best ways we've been able to define the right problem and move towards solutions has been engaging in professional communities that help make us better. I shared some of our top picks in this piece: https://t.co/ZOBKFw3t3u

[Michael W. Roberts @michaelwroberts]

I just published Reenvisioning Your Role as a Marketer https://t.co/x2ONHUeQa1

[Michael W. Roberts @michaelwroberts]

The big difference between a call to action and a call to adventure is the point of origin. A call to action says "this is how you buy." A call to adventure is about engaging goals and life plans.
https://t.co/vE7w9KTbFh

[Michael W. Roberts @michaelwroberts]

In the same way you wouldn't let a new intern dictate strategy for new efforts, don't hand over your thinking processes to AI (just yet).

Long story short, we still need a lot of YOU in your marketing efforts.

https://t.co/2XJJPfd6LC

[Michael W. Roberts @michaelwroberts]

My apologies to all the people I inadvertently blinded with my winter legs on this beautiful spring day. #cycling

[Michael W. Roberts @michaelwroberts]

Software Discussion: How to Remain Focused on Your Vision in a Hard Economy https://t.co/PVlM228Bkg

[Michael W. Roberts @michaelwroberts]

This was a really enjoyable take of Seven Nation Army.

https://t.co/gCupZCGf0L

Trying to resist the urge to go on a whole delta blues kick.

#music #blues

[Michael W. Roberts @michaelwroberts]

Quote from User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play, by Book by Cliff Kuang with Robert Fabricant

[Michael W. Roberts @michaelwroberts]

"All the nuances of designing new products can be reduced to one of two basic strategies: either finding what causes us pain and trying to eliminate it, or reinforcing what we already do with a new object that makes it so easy it becomes second nature."

#userfriendly #books

[Michael W. Roberts @michaelwroberts]

@ShereeseMayMba @Colin_Hung @askjoyrios @carolflagg @jaredpiano Super cool line-up!

[Michael W. Roberts @michaelwroberts]

Just being in the right "place" makes a big difference in how we get things done.

thread/5

[Michael W. Roberts @michaelwroberts]

Value of Community: Social Facilitation

In thinking through the concepts of community and combatting loneliness, this quote from "Invisible Influence" by Jonah Berger recently stood out to me:

thread/1

[Michael W. Roberts @michaelwroberts]

I'm in one Slack community where I'm not even all that active, but I see everyone's comments and questions about marketing operations. That pushes me to think about our marketing ops a lot more, and it pushes me to expand my thinking.

thread/4