michelleswan

Tercera partner, advisor and marketing and communications strategist. Mom of 3, book addict, who desperately misses travel.

[michelleswan @michelleswan]

I chatted with John Moore at @TechTarget about the top challenges that CIOs will face this year. Zero-trust security will be essential to thwart bad actors using AI to stage sophisticated identity-based attacks. https://t.co/tRVPE7l3GX

[michelleswan @michelleswan]

Check out my latest article: AI is Influencing Some of the Best Near-Term Opportunities for Technology Services Firms https://t.co/wM9SBaBYHZ via @LinkedIn

[michelleswan @michelleswan]

I spoke with @jm0ore about the opportunities for service providers in 2024. The consultancies that help companies navigate AI and differentiate between genuine capabilities and marketing hype will come out on top. https://t.co/AOgirhV7fd

[michelleswan @michelleswan]

Loved this article from @nytimes. My favorite part...be a loud listener. https://t.co/C21cVBbXtx

[michelleswan @michelleswan]

Chatted with John Moore at @TechTarget recently about shifting partner ecosystems and the results of our recent #Tercera30: 
https://t.co/n7zNzIYKE4"

[michelleswan @michelleswan]

I’ve noticed a growing trend in board meetings to relegate marketing to a single metric — pipeline. Yes, that's very important. But marketing adds value in so many other ways. Don't sell it short in your next board meeting.

[michelleswan @michelleswan]

Great story in @theinformation about CoreWeave's transition from a crypto miner to a supplier of coveted AI GPUs. Successful companies know how to pivot.

[aaron holmes @aaronpholmes]

Last year, CoreWeave—a small cloud server startup—had $25m revenue. This year, it’s on track for $600m.

What changed? The AI boom—and the fact that Nvidia is propping up the startup with a supply of highly scarce GPUs that big clouds are scrambling for https://t.co/JpMGtqywn0

[michelleswan @michelleswan]

Struggling to get your GTM playbook documented onto one page? If so, this blog might be worth a read: https://t.co/LT7FJKbUFu

[Jeff Richards @jrichlive]

VC-backed software founders - your GTM teams didn't suddenly become far less productive, and you are not alone... (source @coatuemgmt / full pres https://t.co/jQ8orC9hf6)

[Hakkoda @the_hakkoda]

From hanging out with Data Heroes to winning Snowflake Americas Innovation Partner of the Year ❄️, our participation at this year's Snowflake Summit has been a success so far!

#snowflakesummit 2023 #dataheroes

[Harry Stebbings @HarryStebbings]

The biggest companies to be built in AI over the next 24 months will be services companies helping the largest enterprise in the world implement and adopt AI internally.

[michelleswan @michelleswan]

Is it bad that I secretly judge people who still use Sharepoint and attached MS Word docs that I need to download?

[diginomica @diginomica]

Software ecosystems are all the rage - and for good reasons. Cameron Lackpour of @BDAexperts explores the benefits of streamlined integration, expanded reach and the unlimited growth opportunities an ecosystem can bring. #SplashDC https://t.co/24jg58NZ4M

[michelleswan @michelleswan]

Facts that make you go hmmmm...If the internet were a country, it would be the 6th largest carbon emitter

[michelleswan @michelleswan]

Mind blowing conversation in today's CMO Coffee Talk about the impact AI will have on marketing. Game changer. Thank you @paulroetzer!

[michelleswan @michelleswan]

"There are plenty of places to be aspirational in your marketing; positioning is not one of them." Truth.

https://t.co/MK8D8cSGdf

[michelleswan @michelleswan]

Time to hone those prediction skills and possibly get yourself a bottle of Compoveda tequila in the process. Take Tercera's 5-minute survey here:
https://t.co/B1S9AL3Iit

[Tercera @TerceraCapital]

The biggest challenge in 2023 for the world of IT services? We can think of a few, but we want to know what’s on the top of your mind. Fill out our 2023 Predictions Survey to see how your foresight stacks up. https://t.co/oqBYdHMZui

[michelleswan @michelleswan]

"Myplanet is colonizing a new world – and it's called Orium."

You gotta love an article with a creative headline! Thanks @cmscritic

[CMS Critic @cmscritic]

Composable #commerce specialist Myplanet rebrands to Orium @oriuminc after an $11M investment and focuses on continued growth in #omnichannel #retail. https://t.co/Vgtzq3ZfIL

[michelleswan @michelleswan]

If composable commerce tech stacks are like a Porsche, what kind of vehicle does that make legacy commerce platforms?

[Tercera @TerceraCapital]

Tercera's @michelleswan riffs on who's positioned to win the digital commerce race, and why #composable commerce is more like a Porsche than a Prius https://t.co/h9LVoflcw3

[michelleswan @michelleswan]

Congrats to the @oriuminc team (the artist formerly known as Myplanet) on their new name and a new chapter!

[Orium @oriuminc]

🎉🎉🎉 Myplanet is now Orium! 🎉🎉🎉

Curious about the name change? Get all the info, and check out our new site here 👀: https://t.co/u0UPZGiKN3