Mida.so

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[Mida.so @mida_so]

When you thought A/B testing couldn't get easier. Now you can pull in design variants straight from @figma

[Mida.so @mida_so]

And last, patience pays off. Experiments that ran long enough told better stories.

Thanks for running experiments with us and sticking around for the results. ❤️

[Mida.so @mida_so]

Consistency is the new king. As we wrap 2025, we looked back at Mida's year of experiments backstage.

Here’s what we learned:
An experiment doesn't guarantee a win (and that's okay!). Learning moved faster than results.

[Mida.so @mida_so]

The best experimentation programs felt routine, not special.

[Mida.so @mida_so]

This week we launched MidaGX.

With MidaGX, you get:
— On-brand A/B testing experiments in minutes, not days.
— Faster learnings, so teams can move at the speed of their insights.
— Confidence in decisions. Ideas are validated, not debated.

It’s experimentation without the drag.

[Mida.so @mida_so]

We built MidaGX so teams can focus one thing:

Experiment at insight speed.

MidaGX studies your website, understands the structure, and generates ready-to-test variations — in minutes.

Your next experiment is one prompt away → https://t.co/HvZAYVfC1W

[Mida.so @mida_so]

Something for people who move fast. For teams who thrive on “what if we try this?”

We can’t say much yet.

But we can say this: It’s coming. It’s fast.

And it’s going to change the way you work.

Stay close.

[Mida.so @mida_so]

Here’s what we know:
Marketers are tired.

• Your idea is ready. Your dev timeline isn’t.
• The test window is small. The delays are big.

You can’t A/B test when you’re stuck in backlog limbo.

[Mida.so @mida_so]

Honestly? Nobody needs more complicated workflows right now. (Stares at 47 open dev tickets.)

We’ve been building something quietly in the background.

[Mida.so @mida_so]

We almost got our co-founders, Donald and Li Rou, kicked out from a restaurant in Amsterdam. We think it was worth it.

[Mida.so @mida_so]

A recap of last week: Donald Ng and Li Rou C had the chance to attend The Marketing Meetup IRL: Amsterdam and AdNight Amsterdam — two incredible events that brought together some of the brightest minds in marketing, data, and creativity.

[Mida.so @mida_so]

Team Mida is heading to Amsterdam!

We’re attending Adnight on October 10, joining Amsterdam’s creative industry but will be in town all week!

If you’re a CRO expert, brand, or agency and will be around — we’d love to meet up for a drink and a chat.

[Mida.so @mida_so]

October is a busy one and we can’t wait!
Here’s where you’ll find us this month.

[Mida.so @mida_so]

We asked founders & professionals one question:

“What do you actually want AI to do for you?”

And the answer was surprisingly really simple:

– Take the guesswork out
– Free up time to focus on strategy
– Be a companion, an assistant while we work on the human touch.

You?

[Mida.so @mida_so]

“Can AI 10x results overnight?”

What we’re hearing from Germany to KL is that decision makers don’t want hype, they want proof.

At Mida, we see AI as part of the toolkit, not the magic bullet.

Overnight growth isn’t the reality. But compounding growth through experiments?

[Mida.so @mida_so]

What did 9 days in Germany really teach us?

Too much data without clarity is overwhelming.
AI without results is just noise.
Real growth only happens when you stop guessing and start experimenting.

BTS from DMEXCO 2025 and everything else.

[Mida.so @mida_so]

That’s a wrap on two incredible days at DMEXCO!

But this isn’t really the end for us in Cologne, Germany. Team Mida will be around until Sept 21.

Hit us up to continue conversations, grab coffee, or how A/B testing & data experimentation can unlock growth for your business.