Olumide Adewumi

[Olumide Adewumi @midebenedict]

After reading this, you won't misunderstand what branding really means again.

Because in this intriguing yet easy-to-follow article, I broke down what branding really is, its history, and its application in business.

#businesstips #UpsideBrandsNaija

https://t.co/Tul5kROifZ

[Olumide Adewumi @midebenedict]

@hildabacicooks @ginonaija You can read the rest here:

After the Record: How Gino Can Keep the Jollof Fire Burning https://t.co/ZwVC4N1uh7

#Hildabaci #guinessworldrecord #Jollofrice #Nigerianjollof

[Olumide Adewumi @midebenedict]

@hildabacicooks and @ginonaija didn’t just make history; they created a moment almost everyone reckoned with. But here’s the thing: moments fade if you don’t build on. I'm sharing how this partnership can go beyond the world record into products, experiences...

#Hildabaci

[Olumide Adewumi @midebenedict]

@hildabacicooks @ginonaija They can own the jollof recipe space: People already search for “how to make jollof.” Gino can step in with a recipe hub, sharing videos, tips, and guides that make them the go-to authority. They’ve already won perception through the event; they can seal it by owning the recipe.

[Olumide Adewumi @midebenedict]

@hildabacicooks @ginonaija Jollof is more than food; it is pride, rivalry, and identity. A show that tells these stories while exploring recipes and culture would cement Gino’s position as more than a product. It makes them a custodian of heritage and extends the victory beyond the record.

[Olumide Adewumi @midebenedict]

@hildabacicooks @ginonaija

[Olumide Adewumi @midebenedict]

@hildabacicooks @ginonaija That’s the perception of an expertly crafted recipe. Packaging it into a limited-edition mix named after Hilda would give people the chance to taste a piece of history. It also doubles as a market test. If it sells out fast, scale it.

[Olumide Adewumi @midebenedict]

@hildabacicooks @ginonaija A Limited Edition “Hilda Baci Jollof Mix.” Everyone who tasted the jollof, that was quickly nicknamed the "Hilda Baci jollof" said the same thing: it was good despite the huge volumes. Many didn’t even think it was possible. But Gino and Hilda pulled it off, exceeded expectations