Artists: If a marketing, digital, or PR agency approaches you, ask for a client reference and a success story. Get a specific artist they've worked with and what was accomplished. If they can't or won't provide one, end the conversation.
Music marketing way you go put out campaign for Twitter. Na that day Ronaldo go score hat trick of bicycle kicks or make wizkid use the whole week swear for person.
Tired take.
Sport fans play sporting directors and tactico coaches because they consume a product and can engage in the discourse around it.
Movie buffs play scriptwriters, directors, marketers after every movie because they consume a product and can engage in the discourse around it.
Foodies play chefs and mixologists after every restaurant visit because they consume a product and can engage in the discourse around it.
Only in music where fans are made to be docile and act like nothing else occurs around the music. Just shut up and listen. My biggest issue is how this is never the response to a compliment or high praise to a “rollout” or “branding”, those get retweeted and amplified.
Wake up, it’s a digital town square. Discussions will be had in every area of interest whether you like it or not. It’s your job to discern the informed from the uninformed, the bad faith arguments from the good ones. This applies to all areas of interest.
Also, silence benefits nobody. There needs to be a feedback loop with your consumers one way or another. Hence why serious industries prioritize focus groups and market research that help inform decisions in the boardroom. How can one research a gagged market?
These takes tend to expose fragile egos that only want to hear nothing but nice things said about their work. Reality is, we all could use some uncomfortable discussions.
Tired take.
Sport fans play sporting directors and tactico coaches because they consume a product and can engage in the discourse around it.
Movie buffs play scriptwriters, directors, marketers after every movie because they consume a product and can engage in the discourse around it.
Foodies play chefs and mixologists after every restaurant visit because they consume a product and can engage in the discourse around it.
Only in music where fans are made to be docile and act like nothing else occurs around the music. Just shut up and listen. My biggest issue is how this is never the response to a compliment or high praise to a “rollout” or “branding”, those get retweeted and amplified.
Wake up, it’s a digital town square. Discussions will be had in every area of interest whether you like it or not. It’s your job to discern the informed from the uninformed, the bad faith arguments from the good ones. This applies to all areas of interest.
Also, silence benefits nobody. There needs to be a feedback loop with your consumers one way or another. Hence why serious industries prioritize focus groups and market research that help inform decisions in the boardroom. How can one research a gagged market?
These takes tend to expose fragile egos that only want to hear nothing but nice things said about their work. Reality is, we all could use some uncomfortable discussions.
🚨 Qing Madi's camp fires back at JTON Music.
KFMD Label is disputing JTON's interpretation of the recent court ruling.
KFMD insists Qing Madi lawfully ended her relationship with the company and she remains free to release music and perform under her own name while the case continues in court.