Mikael Roth

[Mikael Roth @mikaelroth]

In today’s competitive landscape, meeting customer expectations requires more than collecting data—it demands turning that data into actionable insights in real time. Join this webinar to learn all about licensed Real-Time Interaction Management (RTIM). https://t.co/146SmOETbY

[Mikael Roth @mikaelroth]

CRM in 2025: Data is key to bringing Predictive, Generative & Agentic AIs together https://t.co/gQ9SX0HAeZ

[Mikael Roth @mikaelroth]

CRM in 2025: Data is key to bringing Predictive, Generative & Agentic AIs together https://t.co/l5smU29JxQ

[Mikael Roth @mikaelroth]

In his latest Forbes post, Pega's Don Schuerman challenges the industry to use gen AI for more than just common content writing or summarizing by reimagining how it can drive true innovation and transformation. https://t.co/4Xzz8bBlSJ

[Mikael Roth @mikaelroth]

Email is arguably more relevant than ever - Pega's Tara DeZao explains how and why marketers should use AI to ensure this important channel continues to deliver relevant customer experiences. https://t.co/75C2gFK9hg

[Mikael Roth @mikaelroth]

Pega is proud to be named to the Constellation ShortList™ for B2C Marketing Automation for the Enterprise, Q3 2024. https://t.co/ul0IMr85B6

[Mikael Roth @mikaelroth]

Customer journey management is essential in today’s business world. This is a common customer engagement practice used to optimize or manage interactions that a customer has with a brand across touchpoints in service of a particular outcome. Learn more! https://t.co/cFZagnw7Xa

[Mikael Roth @mikaelroth]

There needs to be a really tight relationship between business strategy and target state architecture – Interview with Cale Urwin of Bupa | Adrian Swinscoe https://t.co/h2dkdqCufB

[Mikael Roth @mikaelroth]

Pega's Don Schuerman talks to CNBC about how generative AI is accelerating the pace of change in software developer's jobs - putting less emphasis on hard-core coding and more on problem solving for your organization's needs. https://t.co/N46zUDJyBP

[Mikael Roth @mikaelroth]

At PegaWorld, National Australia Bank leverages Pega to build ‘customer brain’ in order to make digital banking more human. Read more via Diginomica https://t.co/1xNL675M1a

[Mikael Roth @mikaelroth]

Welcome to another CR CX Convo! Constellation analyst and CRTV host Liz Miller talks through AI's role in marketing strategy with special guest Tara DeZao, Product Marketing Director, Pega, in the leadup to PegaWorld iNspire. https://t.co/VUFTjuScjb

[Mikael Roth @mikaelroth]

My coworkers and I will be at Booth #225 at the Gartner Marketing Symposium Xpo here in Denver! Come meet our team, see the latest features of Pega’s Customer Decision Hub come to life, and explore our digital library. Sign up to schedule a meeting. https://t.co/8Gt3vT8FL6

[Mikael Roth @mikaelroth]

Redefine what is possible, enrich the customer journey, and use better data to engage one-to-one with your customers. Learn how today's leading brands are leveraging Customer Decision Hub's decisioning and AI capabilities to empower marketers. Register! https://t.co/PvmUxnx0J8

[Mikael Roth @mikaelroth]

Pega's Tara DeZao explains how using AI in marketing can deliver massive value to brands and consumers alike by enabling productivity and efficiency, reducing waste and increasing sustainability, and delivering better customer experiences. https://t.co/svVZqzPPgW

[Mikael Roth @mikaelroth]

#PegaWorld iNspire brings together thought leaders from all over the world and it’s where groundbreakers build the future. Show up with your business questions and get answers face-to-face from the experts. Learn more. https://t.co/R2lskBSWo6

[Mikael Roth @mikaelroth]

Pega is proud to be recognized by Forrester as a leader in Real-Time Interaction Management. To learn more about RTIM and the role AI plays in advancing it, check out this blog: https://t.co/GPzoyXo1vD

[Mikael Roth @mikaelroth]

Suncorp is using a decisioning engine to drive real time one-to-one conversations with customers as part of a $30m customer experience management overhaul. Learn more by reading the article below. https://t.co/PM4J4Ewb3A

[Mikael Roth @mikaelroth]

Pega did it again! Forrester has recognized Pega as a leader in Real-Time Interaction Management (RTIM)! Pega CDH received the highest scores possible in the criteria of real-time decisioning, analytics management, business performance optimization. https://t.co/l9jHcve3L5

[Mikael Roth @mikaelroth]

Pega has been the leader for left brain AI for a long time, and now poised to be a leader for right brain. https://t.co/a7KI3HmDGu

[Mikael Roth @mikaelroth]

Next Best Action (NBA) is a customer engagement approach that utilizes a combination of AI and real-time data to create relevant customer experiences. Use the power of context to deliver the right experience and create long lasting customer relationships. https://t.co/KqWM2waVWW