Michele De Angelis

Marketing consultant in Italy. I build software for my own problems and turn it into products when others need it too. Creator of NoPanic Report.

[Michele De Angelis @mikdeangelis]

I'm Michele, a marketing consultant in Italy.

I build software I need. When others share the problem, I turn it into a product.

Now: NoPanic Report for Meta, Google & ChatGPT Ads reporting.

Here: business, AI, building products & Magic.

👉 https://t.co/Kd00iRaj6g

[Michele De Angelis @mikdeangelis]

Mulligo gives me a different context from marketing software: a game shared with friends. I want to understand what is useful in that setting without treating the table like an office. #MTG

[Michele De Angelis @mikdeangelis]

An AI rewrite is easier to review beside the version it replaces. The comparison makes a removed condition or changed number visible before you accept the new paragraph. #AI

[Michele De Angelis @mikdeangelis]

When one person holds all the account access, a routine absence can stop the work. Include access ownership and a handover route in the operating plan. #Operations

[Michele De Angelis @mikdeangelis]

A welcome screen can be brief when the first action is clear. Show what the user can do and the input they need. An introduction to the entire product can wait until it helps with an actual task. #UX

[Michele De Angelis @mikdeangelis]

In a report, keep "what changed" separate from "what we think caused it". The team can agree on the observation while still needing to investigate the explanation. #Analytics

[Michele De Angelis @mikdeangelis]

When you test business software, do you try it during a quiet demo or during the actual task it should replace? What becomes visible in the second situation that you miss in the first? #SaaS

[Michele De Angelis @mikdeangelis]

"Make it concise" can remove the context an email recipient needs. With AI, specify the decision and what the reader already knows. A shorter email that creates another exchange may have missed the job. #AI

[Michele De Angelis @mikdeangelis]

A request for more traffic is a starting point for a conversation. Ask what the business expects the extra visitors to do and what happens after they do it. The answer shapes the work. #MarketingStrategy

[Michele De Angelis @mikdeangelis]

If a batch action succeeds for some items and fails for others, show which is which. "Something went wrong" leaves the user deciding whether to repeat actions that already worked. #UX

[Michele De Angelis @mikdeangelis]

NoPanic Report is the reporting product I build for agencies working with Meta, Google and ChatGPT Ads. If you're reviewing that part of your workflow, the product is here: https://t.co/Kd00iRaj6g #PPC

[Michele De Angelis @mikdeangelis]

What takes longer in your client-reporting routine than someone outside the agency would expect? Checking access, confirming names, handling revisions? I'm interested in work that disappears behind the finished file. #AgencyLife

[Michele De Angelis @mikdeangelis]

A headline promises a result; the paragraph below explains a feature. Ask AI to point to the words supporting the promise. Any missing connection needs work before you polish the headline. #Copywriting

[Michele De Angelis @mikdeangelis]

A report highlighting an overspend should make the next decision visible: investigate, revise the plan or discuss an exception. Highlighting a cell does not assign the follow-up. #AgencyLife

[Michele De Angelis @mikdeangelis]

When a brief asks for a "more professional website", ask what currently makes it feel unprofessional. Outdated information, unclear prices and inconsistent photos need different fixes. #Marketing

[Michele De Angelis @mikdeangelis]

A request for "an export button" can mean someone needs a backup, a presentation slide or data for another tool. Ask where the file goes before deciding what the button should export. #ProductDevelopment

[Michele De Angelis @mikdeangelis]

A useful product conversation can start with "I'd use that when..." followed by a situation you hadn't considered. I'd rather explore that situation than rush to a generic feature request. #SaaS

[Michele De Angelis @mikdeangelis]

A user switching between client workspaces needs a clear reminder of which client is open. Put the context near the action, especially before sending or changing anything. #UX

[Michele De Angelis @mikdeangelis]

The new website is live. Then someone needs to replace a photograph or change a price. Agree who will do those ordinary updates before choosing the handover format. #WebDesign

[Michele De Angelis @mikdeangelis]

An AI prompt can request five checks. That does not show that five checks happened. For work that needs verification, keep the evidence of the checks beside the output. #AI

[Michele De Angelis @mikdeangelis]

An exported chart may travel without the report around it. Keep the account, date range and unit on the chart so a forwarded image still has a meaning someone can check. #Analytics