Mike Smart @mikeasmart - Twitter Profile

Oliver Kenyon | CRO and Post-Click Growth

10 months ago

Friday, December 5th! SURGE officially launches. This isn’t “just another Shopify theme.” SURGE is the most CRO-optimized Shopify theme ever built, shaped by real data, real tests, and proven UX and UI frameworks we’ve used across thousands of ecommerce brands. It’s been over a year in the making. Dozens of developers, designers, and CRO specialists. Hundreds of tests and iterations. Late nights. Long calls. And an obsessive commitment to detail. Inside SURGE, you’ll find over 40 blocks and 120+ components, every one of them editable, flexible, and optimized for conversions. Best practices come as default. You’ll even find pre-written, high-converting copy you can literally drop your brand into and launch. This isn’t theory. It’s everything we’ve learned over the past 12 years built straight into the theme. Now, about the question everyone’s been asking… The price. We’ve had hundreds of emails asking what SURGE will cost. The truth? Your basic Surge license won’t cost you thousands, as many expected. We wanted to make this as accessible as possible. So your license will cost under $500. Could we have charged more? Absolutely. But we’d rather see thousands of brands in the future using SURGE to level up their stores than a handful paying a premium. We’re initially limiting access to 500 licenses. That number was set because we wanted to launch in beta with a small group we can properly support. But truthfully, we never expected the demand we’ve seen. We’re now approaching 3,500 signups in just a couple of weeks, with almost no promotion. It’s humbling. So yes, we’re already having internal conversations about opening up a few more spots but we can't guarantee that just yet. If you’re on the waiting list, you’ll receive your exact number and a link to add the launch to your calendar. Do it. Because when the doors open on December 5th, those reminders might be the only reason you get in. We’ve spent a year building this because we wanted to raise the bar for what a Shopify theme can be not just a “pretty template,” but a conversion system built on proven psychology, user behavior, and results. December 5th. 9 a.m. Eastern. Be ready. This is going to change the game.

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Mike Smart

@mikeasmart

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