Mike Baxter

The most practical, hands-on advice on strategy you'll find. Author of The Strategy Manual, former professor, 10,000+ hours consultancy for global brands.

[Mike Baxter @mikebxtr]

It’s taken 10,000+ hours of consultancy over a twenty-year period, working with some of the world’s biggest brands and London’s fastest start-ups … but it is finally finished and published. The Strategy Manual: A step-by-step guide to the transformational change of anything.

[Mike Baxter @mikebxtr]

In my latest monthly edition of Strategy Distilled, I offer some provocations on strategy governance, from the boardroom to front-line teams, including inspiration from @jurriaankamer’s concept of ‘participatory governance’. I also…https://t.co/ElcdDgC7FT https://t.co/x59dX2WlsS

[Mike Baxter @mikebxtr]

'Strategy Distilled' is my monthly newsletter offering a concoction of insight, learning and things you might have missed for anyone who works on strategy, works with strategy or just loves strategy. In my latest edition I explore…https://t.co/Yf97PWzBhY https://t.co/yp9xESI0oy

[Mike Baxter @mikebxtr]

What are the truths that strategists ought to realise but often don't? Here is one to start with: The territory changes faster than the map. https://t.co/xxNMvDei4G

[Mike Baxter @mikebxtr]

One thing every strategist needs to accept: The territory changes faster than the map.

[Mike Baxter @mikebxtr]

... it is also the essence of strategy itself.

[Mike Baxter @mikebxtr]

If strategy was something CEOs could achieve on their own, there would be no need for strategy. They could just get on and do it.

[Mike Baxter @mikebxtr]

... this is not only the defining feature of 'strategy adoption' ...

[Mike Baxter @mikebxtr]

My latest Strategy Distilled newsletter introduces the ‘Triple Diamond model of Strategy’, which, in mirroring the Design Council’s Double Diamond model of design thinking, suggests that strategy is a succession of divergent and co…https://t.co/y3dNG4bLbk https://t.co/lhXIh7FRyy

[Mike Baxter @mikebxtr]

The latest edition of my Strategy Distilled newsletter is available online for you to read or listen to as a podcast. In it I reveal the secret to avoiding the ‘tyranny of measurement’ when setting success metrics for strategy, ens…https://t.co/ZwKo0X2ugs https://t.co/WpH1XtTXxd

[Mike Baxter @mikebxtr]

It’s been six months since I started publishing my Strategy Distilled Newsletter so, for those who want to revisit some of the topics, or just want an overview of what I have covered so far, the latest edition of the newsletter, pu…https://t.co/IrJW4xmJUg https://t.co/sKDABOkLLJ

[Mike Baxter @mikebxtr]

Delighted to be teaching next year on the MSc in Digital Marketing from Manchester Metropolitan University. This exceptional Masters degree course is an executive-level program for working professionals, delivered entirely online, allowing you to fit lear…https://t.co/YPxyPKyavt

[Mike Baxter @mikebxtr]

The latest edition of my Strategy Distilled newsletter was published last week. In it I explore how the values held by an organisation can be connected with strategy. This includes defining what each value actually means, why it ma…https://t.co/dfywVVRwkn https://t.co/wVdASueYDW

[Mike Baxter @mikebxtr]

See my latest monthly Strategy Distilled newsletter with models, insights and the latest distillations of key strategy topics. View online, listen to a podcast version and sign up for future editions at https://t.co/1AOa4o4Dou

[Mike Baxter @mikebxtr]

So, strategy-as-design refers to 1. inventing the future you want to bring about, 2. the iterative process of divergent and convergent thinking and 3. the production of an output (the strategy) that is fit-for-purpose.

[Mike Baxter @mikebxtr]

Many of the world's great strategy thinkers talk of strategy as design (e.g. Henry Mintzberg, Roger Martin). In practice, strategy-as-design needs to refer to the aim, the process and the outcome of strategy development. Learn more 👇 #strategy #strategydesign #strategymanual

[Mike Baxter @mikebxtr]

3. Once drafted, there are a set of design elements that make strategy fit-for-purpose. Here are the eight design elements I developed over several years of consultancy work. They make a useful strategy design checklist.

[Mike Baxter @mikebxtr]

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[Mike Baxter @mikebxtr]

It is exactly six months since I published The Strategy Manual #strategy #thestrategymanual. Since then, quite a lot has happened ...

[Mike Baxter @mikebxtr]

I have also used the models to develop unique resources for interactive strategy workshops, including ‘self-paced’ workshop videos and interactive whiteboard sessions via Zoom and Miro.