Mike Couch

Managing Partner of @CouchAssociates. Enabling strategic, data-driven decisions in sales & marketing. Avid traveler and father of 2

[Mike Couch @mikecouch]

This is a perfect example of how companies need to embrace AI for revenue instead of just cost cutting for short-term profit (i.e. layoffs).

I am a NY Times subscriber. I would definitely pay extra for an 'Agentic' subscription that would allow my Claude (or other agents) to do research that could INCLUDE their content. I'm sure many of you would as well.

Instead they have their heads in the sand, afraid of how AI could 'steal' their business (what does that even mean?!)

There are hundreds of paywall ladder sites and caches out there that bypass all this anyways. I should already one of the good guys (in their books), actually paying for their content. Maybe not for long...

nytimes<dot>com scores a pathetic 21 / 100 on agentic capabilities. They should be leaders in this space, but they are intentionally blocking AI requests.

There is market share to be had out there - which brands are going to grab at it first? What are you doing to protect yours?

#AI #AgenticWeb #MarketingAI

[Mike Couch @mikecouch]

@Buster_ESPN @dcone36 @PerezEd @Jomboy_ @SlangsOnSports https://t.co/ZK9LiG9Zz9

[Mike Couch @mikecouch]

I should own this tweet @lensprotocol #digitalroots sig:0xf1db271aa9c95a2cea0779c3b423449662c80889066bdc8789d1a666114e49056129016c1cf67bf9dc90a43cddcb2129124bfc38455b46ed5748973f5e17c80b1b https://t.co/yjjAJUa9Jt

[Lens @LC]

Own your #digitalroots
Coming soon.

[Mike Couch @mikecouch]

Slack starts 2021 with a massive outage https://t.co/SLCQoYIofg

[Mike Couch @mikecouch]

@NYCMayor amidst this second wave - we want NYC businesses to be ready to open safely. We have created a free tool to help. Please help us get the word out so everyone can be safe. https://t.co/u9F7rl7NVt

[Mike Couch @mikecouch]

@chicagosmayor amidst this second wave - we want Chicago businesses to be ready to open safely. We have created a free tool to help. Please help us get the word out so everyone can be safe. https://t.co/u9F7rl7NVt

[Mike Couch @mikecouch]

@MayorOfLA amidst this second wave - we want L.A. businesses to be ready to open safely. We have created a free tool to help. Please help us get the word out so everyone can be safe. https://t.co/u9F7rl7NVt

[Mike Couch @mikecouch]

@nenshi amidst this second wave - we want Calgary businesses to be ready to open safely. As a Canadian business, we have created a free tool to help. Please help us get the word out so everyone can be safe. https://t.co/u9F7rl7NVt

[Mike Couch @mikecouch]

@kennedystewart amidst this second wave - we want Vancouver businesses to be ready to open safely. As a Canadian business, we have created a free tool to help. Please help us get the word out so everyone can be safe. https://t.co/u9F7rkQcwT

[Mike Couch @mikecouch]

@celliottability when this lockdown is over - we want Ontario businesses to be ready to open safely. As a local business, we have created a free tool to help. Please help us get the word out so everyone can be safe. https://t.co/u9F7rl7NVt

[Mike Couch @mikecouch]

@fordnation when this lockdown is over - we want Ontario businesses to be ready to open safely. As a local business, we have created a free tool to help. Please help us get the word out so everyone can be safe. https://t.co/u9F7rl7NVt

[Mike Couch @mikecouch]

@JohnTory when this lockdown is over - we want Toronto businesses to be ready to open safely. As a local business, we have created a free tool to help. Please help us get the word out so everyone can be safe. https://t.co/u9F7rl7NVt

[Mike Couch @mikecouch]

I had the great pleasure of speaking with Tricia Jane Wiles about the concept of #DigitalDecay - an idea that I hope helps enable companies to stay ahead in their market and maintain alignment with their customers. Please take a look and let me know your…https://t.co/1Azwsrow1I

[Mike Couch @mikecouch]

I am very proud of our team to be featured in this @salesforce case study alongside the amazing team at @WCHospital. This was very rewarding work and we continue to apply our expertise on the Salesforce #HealthCloud platform with other health care providers. #COVID19

[Salesforce @salesforce]

1️⃣ Take the self-assessment
2️⃣ Get fast-tracked through testing
3️⃣ See the results in the patient portal

At @WCHHospital this process is completed in minutes, not days thanks to a new COVID-19 assessment tool built on Salesforce. https://t.co/WLscB0VDMU

[Mike Couch @mikecouch]

@guitargate Hi, I left this in the comments, but worry it will get buried. Phish aside, I see this as a bigger problem that needs to be solved. Let me know what you think: https://t.co/RGGLSClzFC

[Mike Couch @mikecouch]

@theuvexperience Great speaking with you!

[Mike Couch @mikecouch]

Thank you so much to ProfitWell and Chargify for having me on this series. It was great to chat with @Patticus and @moklett about all of the challenges facing marketing technology today. Even better over a couple beers! I hope everyone is managing well…https://t.co/OuxafTpXQA

[Mike Couch @mikecouch]

"Goin' home, goin' home, by the riverside i will rest my bones,
Listen to the river sing sweet songs, to rock my soul."

https://t.co/3mHd0yLiLX

[Mike Couch @mikecouch]

I was asked to shared my thoughts with Forbes Councils on how Customer Experience (CX) is becoming one of the most influential factors driving marketing technology decisions. Thanks for the support!

https://t.co/7LtCEsvdNE

#forbes
#forbescouncils
#customerexperience
#MarTech