We are delighted to announce that Rekt has signed Superior Beverage Group (SBG) as our newest distribution partner, a major leap forward for global scale and mainstream reach.
SBG is a powerhouse in the beverage world, distributing beer, wine, spirits and non-alcoholic drinks with access to over 13,000 retailers. It has a world-class portfolio of beverage manufacturers such as Molson Coors, Gallo, Constellation Brands, Diageo, Pabst, Boston Beer, Heineken, Sazerac and Great Lakes Brewing.
Founded in 1922 and stewarded through five generations, SBG brings over a century of experience, proven excellence and deep distribution infrastructure to the table. Their legacy of working with tier 1 brands and proven track record of pushing product adoption gives Rekt Drinks a runway to scale fast and efficiently.
This partnership will mean significantly expanded shelf presence and exposure for Rekt Drinks increasing potential demand, brand legitimacy and long-term growth of the Rekt ecosystem.
We're closing AB500 where it started.
The final 3 projects are Explorations by @jeffgdavis , @DaCaldera & @ArtOnBlockchain: our Day 1 artists.
Free mints for the AB community. If you haven't yet, create your profile and claim achievements. Snapshot soon!
This is insane. $rekt plummets to $40m and immediately bounces back to $116m.
Last time we saw a dip and rip like this was binance alpha dumpers getting bought up right before rekt blasted to nearly 600m mc.
$REKT WORLD DOMINATION
Today, Rekt continues its retail expansion by launching in 200 @GiantEagle stores across Ohio, Pennsylvania, Maryland and Indiana.
Giant Eagle has a 25% market share in the mid-west.
The rollout starts today, and will be completed by year-end.
Welcome to the $REKT family.
Public Service Announcement:
Airdrop registration ends tomorrow at 2:00pm ET
MacroStrategy’s winter elves have been compiling a list of who’s naughty and nice…
A reminder for all participants:
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2. The registration tweet must still exist
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If any of the three criteria above are not met, assume that you will not receive your airdrop.
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@baseapp Neat stuff, but why do i need to pay a transaction fee to use my base app beta wallet on ETH when the non beta wallet in the same app can just transact directly on ETH? Zero context to the fee, and what its doing?
When the original NFT strategy tokens came out, I felt like their format did not match our existing Rekt ecosystem, even though they may match some other ecosystems.
For us, we have Rektguy NFTs and $REKT, $REKT was airdropped to all Rektguy holders, rewarded directly to those who have purchased drinks, and continues to be the engine and north star for both @RektBrands and our community.
The NFT form of the strategy didn't make sense for us; whichever way you slice or dice it, $REKT and @RektDrinks have very clearly been the drivers of our biggest successes and will continue to be so. They are our focus.
After my previous post, @Rhynotic reached out and we got talking about what type of strategy coin could actually make sense for us, and my response was something that would directly drive value to $REKT. The idea of replicating the strategy model, but for ERC20s as opposed to NFTs, was born.
It is experimental, not created or run by the Rekt team, and our focus is on $REKT, but in my mind I believe this would work for two reasons:
1. All strategy tokens to date have generated a meaningful amount of buy pressure once launched on the NFT - this would be a direct benefit for $REKT should there be good trading volumes on $REKTSTR, causing substantial buy pressure for $REKT
2. ETH Mainnet tokens often struggle with volume (due to gas fees) - $REKTSTR token would essentially create a new market participant which would be actively buying and selling $REKT, this would improve both liquidity and volumes
Of course, there are fears of attention cannibalisation of there being two different tokens, however, I believe the @token_works community has shown that it's been around long enough to continue to want to see these projects, and I think this actually opens up $REKT to a new community, many of who probably are currently not involved and wouldn’t otherwise purchase.
Eventually, the ability to launch strategy tokens within the @token_works ecosystem will be decentralised, so at some point anyone could launch some form of a Rekt strategy - this is our opportunity to have a say in where value is directed and make sure its full focus is targeted at $REKT.
Of the 10% trading fees, 8% will go towards buying $REKT. As with other models, 1% goes to burning $PUNKSTR and 1% goes to @RektBrands. Of the 1% that comes to us, 79% will be used to accumulate more $REKT for the @RektBrands treasury, with the remaining to be used for federal corporate income tax that will be due on this income.
$REKT sees millions of dollars of volume trade every single day, whereas daily Rektguy volumes are often less than $5k. In fact, you will find this to be the case for most NFT projects which have fungible tokens... the cold hard facts are that fungible tokens are generally MUCH more liquid (almost by definition). Consequently I think it's going to be interesting to see how this strategy token works out as theoretically there should be much more active trading and less of a block once a certain number of NFTs have been accumulated, as we've seen with prior tokens.
If this works well, I believe it could pave the way for other coins to adopt a similar strategy (now think outside of just NFTs, the universe there is much, much bigger).
For us, $REKT will always be our north star and our full focus - this doesn't change a single thing and we will continue to direct all value to $REKT and its success, but I believe this is the best step to take and I'm banking on this being a net positive for $REKT and our community.
Tomorrow we’re launching the first ERC20 Strategy: $REKTSTR
As trading fees accumulate, the protocol will buy 0.01% of the $REKT supply as a bundle, and relist the bundles of tokens 20% higher.
Strategies will work for all tokenized assets. As we gear up for a larger platform release in the coming weeks, we're grateful to feature a killer cult community like REKT to kick off ERC20 strategies.