Mike Kichline

CEO/cofounder @yeslerb2b @projectline, dad, art collector, fan of common sense, innovation, technology, #marketing and sarcasm #b2b #ContentMarketing #streetart

[Mike Kichline @mikekichline]

@jesseproudman @MarkvanOppen @jwvo @petervanoppen @hallsteve @ErikVoorhees @jalak @kevincroy @9MileLabs Never had a doubt @jesseproudman... congrats on executing a great strategy.

[Jesse Proudman @jesseproudman]

I am elated to announce that @Betterment, one of the largest independent digital investment
advisors in the US, has entered into an agreement to acquire @MakaraDigital.

We’re thrilled to help Betterment enter the crypto markets.

Here’s our story…

[Mike Kichline @mikekichline]

Super exciting start to the week! I'm proud of all of the amazing people at @YeslerB2B who continue to push the agency forward every day.

#B2Bmarketing #B2B #cmo #marketing

[Yesler @YeslerB2B]

2nd place🥈🏆

We're honored! Thanks, @MarketingB2B. https://t.co/yaSsIFDNJM

[Mike Kichline @mikekichline]

Super exciting news today, we're really excited to bring the Emphatic team to Yesler! #b2b

[Yesler @YeslerB2B]

We’re happy to welcome Emphatic Thinking to the Yesler team! https://t.co/Bz7PvgNO78

[Mike Kichline @mikekichline]

Using a little math to determine the addressable market potential for your business makes a ton of sense, but is often overloooked in #B2Bmarketing. Great reminder from @B2BArchive #B2B #marketing https://t.co/upe1b4UrPk

[Mike Kichline @mikekichline]

Happy to get some love this week from Emma, highlighting @yeslerb2b as a top example for #B2B email marketing... Thanks @emmaemail !! https://t.co/OfoRHb36Ml #email #marketing #contentmarketing

[Mike Kichline @mikekichline]

Keeping the momentum rolling... Yesler named as a top 5 US B2B Marketing Agency for the second year in a row - https://t.co/xjqbT13kBI #yeslerB2B #b2b #marketing #LoveWhereYouWork #cmo

[Mike Kichline @mikekichline]

Facebook at #adobesummit2018: I've never seen the exec team more committed to privacy...

Me: Maybe that's the problem?

[Mike Kichline @mikekichline]

We have to stop using 'Digital duct tape' to solve problems in our enterprise systems... Great opener by Shantanu Narayen this morning at #adobesummit2018.
@YeslerB2B

[Mike Kichline @mikekichline]

Is marketing killing marketing? #Marketing success is driven by the individual parts, and the sum of the parts... and the attribution isn't always clear. How do you keep things in focus? Interesting thoughts via @carlajohnson https://t.co/OUELdio5b7 #cmo #b2b

[Mike Kichline @mikekichline]

Social media in your B2B marketing strategy can have a strong psychological pull - https://t.co/s1pqmJ310f #b2b #marketing

[Alicia Tillman @aliciatillman]

With #martech spending slated to increase this year, marketers need to tap emerging tools to gain better insight into the #customerjourney, and ensure they're taking a data-driven approach is: https://t.co/jsCKqyRgiV @MarTechToday @MoreMarInTech

[Alicia Tillman @aliciatillman]

46% of consumers cited ‘irrelevant content pushed to us’ as one of their biggest #marketing pet-peeves. Share relevant messages to show the customer that they're at the forefront of your brand's decisions: https://t.co/37cmj8UTK2
via @gurdeepd @FutureOfCEC

[Mike Kichline @mikekichline]

@shanevans No @shanevans, its a... foldiphone. You see, it folds. Totally different.

[Shane Evans @shanevans]

"45% of millennials will choose workplace flexibility over compensation.”

That avocado toast not gonna pay for itself tho. #seattleinteract

[greggm @greggmaykish]

Modern #B2Bseeking is seeking high-value information about how your solution can solve their issues https://t.co/gwkBAse6KI

[Mike Kichline @mikekichline]

"The difference between a junk drawer and a junk-filled lead database is that the latter can cost thousands" #b2b https://t.co/uLqxCsVyM0

[Mike Kichline @mikekichline]

Research shows that over 40% of #millennials have influence in #B2B buying decisions. Read more: https://t.co/sKVHRmBnPz