Mike Holland

Marketing and PR professional, Marketing and Communications Director, OlsenMetrix Marketing

[GPUTC @GPUTC]

Thank you to Larkfleet Homes for helping our Built Environment students with their project of designing an extension for our purpose built house.
We even had one of our ex-students in, who now works for Larkfleet, mentoring our students. #morethaneducation #futurefriday #thinkutc

[Mike Holland @mikemetrix]

@PaulStainton Same thing, surely?

[Mike Holland @mikemetrix]

Marketers are under pressure not just to be masters of their own discipline but play a role in business leadership. The Levitt Group’s Five Great Minds event offers insights into skills required..

12 June, Westminster Business School, London.

https://t.co/YKyPKZ6c6Y

[Mike Holland @mikemetrix]

Newspapers and magazines ain't dead yet. Not even the print versions for which many obituaries have been written. News brands’ total market reach across print and digital increased 3.5% to 47.7 million in 2018, according to figures from PAMCo. https://t.co/fdTGr3zcJY

[Mike Holland @mikemetrix]

The 4-bedroom Folkingham chalet bungalow at Nettleham Chase built by our client Allison Homes has been shortlisted by First Time Buyer Magazine for its readers’ awards in the Best Family Home category. Feel free to give it your vote at https://t.co/wR5BGMzxrg

[Mike Holland @mikemetrix]

@peterboroughtel I thought Paul Bristow had already announced his candidacy ...

[Mike Holland @mikemetrix]

An interesting 'defence' of #TV #advertising https://t.co/4zGg975IP0 from @markritson

[Mike Holland @mikemetrix]

As an over-60 #SME owner working for many B2B clients, this https://t.co/qSv43aKFt4 article from Helen Edwards describing the difficulty of getting #marketing teams in their 20s and 30s to understand B2B and over-60 target markets seems 'spot on'.

[Mike Holland @mikemetrix]

It seems "no idea is a bad idea" when #brainstorming may be a bad idea. https://t.co/dQC1yEw7CS Interesting.

[Mike Holland @mikemetrix]

More respect in #marketing suggests Helen Edwards. https://t.co/poNVtXAqgS Good idea. Would also be good in wider spheres of business, politics and life in general.

[Mike Holland @mikemetrix]

And the Co-op also supports Fair Trade and contributes to local 'good causes'.

[Mark Ritson @markritson]

When you’re thinking about where to get that Christmas shopping, give the Coop some credit over our “purposeful friends” on the right. Reminder that Starbucks much vaunted brand mission is to help “build communities” and that the Coop just gets on and actually does it.

[Mike Holland @mikemetrix]

Two photos with Pauline Foster @pfkcommsagency - last week at Peterborough PR Awards and some years ago outside Smye Holland Associates offices. Happily neither of us seems to have aged in the intervening years ...

[Mike Holland @mikemetrix]

Sad to see that #GDPR seems to have had little practical impact on consumer perceptions of how businesses use their data for #marketing. And maybe little practical impact on how businesses in fact use their data. https://t.co/PtJR4CWgfG

[Mike Holland @mikemetrix]

Campaign launched to ban lies in political #advertising https://t.co/t6cij8A1wo The fairy tale theme seems appropriate because it will take more than a genie in a lamp or fairy godmother to make it happen. Unfortunately. But I've signed up.

[Mike Holland @mikemetrix]

#Advertising execs rank below politicians as Britain’s least-trusted profession
says new survey. What does that tell us about #marketing profession more generally, I wonder? https://t.co/6pX9jY8YGm

[Mike Holland @mikemetrix]

@PTmarkedwards Not such good news if you are not a home owner but would like to become one.

[Mike Holland @mikemetrix]

"#Marketers are not the market. And they are meant to know that." @Markritson's entertaining but well-researched demolition of Gary Vaynerchuk's views is worth reading. It really says nothing new. But it is such a good article https://t.co/7aBsH3yu1K

[Mike Holland @mikemetrix]

Well, here’s a surprise. 100% of executives responsible for #businessplanning say it is important! And 100% say it has direct business impacts. But benefits are costs (77%) ahead of customer satisfaction (68%) or market opportunities captured (52%). https://t.co/KUYtIIKDwc

[Mike Holland @mikemetrix]

An excellent evening - not just informative but also entertaining.

[LynleyMeyers @LynleyM]

At the annual lecture, what a delight to hear from Malcolm McDonald. Let's not forget the importance of the value proposition. #levittgroup @CIMinfo

[Mike Holland @mikemetrix]

Interesting research-based white paper from You Gov. https://t.co/kt8yfyqQnn Do consumers want #brands to take a stand on ‘political’ issues? Apparently they have more to lose, and less to gain, in UK than in US. There must be some ‘read across’ from this research into B2B.