Why are there LESS FBA brands now?
FBA had a boom.
Partly covid related, partly guru related.
Everyone was promising free cash and automated stores... now they are in jail
why is amazon harder now?
1- every brand just KNOWS they need to be there.
this removes the white space that DTC darlings left
someone could sell the away clone on amazon for a profit because away wasnt there..
thats gone now
2- established brands are willing to lose money to get started.
newbies could find 1k-5k a day PROFITABLE niches just 3 years ago.
Now, if ridge wants to launch a new listing, we are willing to go in the hole 100k to get it set up.
how can you compete?
3- Chinese sellers won... and then lost.
Chinese sellers are now at 50% of all amazon sellers.
and they were 65% of all NEW sellers.
Amazon was throwing conferences in china to recruit and celebrate top sellers.
BUT-
That era is coming to an end.
The Chinese government has caught on to tax loopholes.
They are coming for their cut and lots of sellers just straight up abandoned ship.
Add in tariff pressure and the RAZOR thin margins of low end amazon sales...
there just isnt any money left in large parts of amazon
and 4-
Amazon is at peak value extraction
Overstocked? Fee
Out of stock? Fee
Large item? Fee
Small item? we lost it
15% selling fee, plus freight, plus random fees=
more like 22% of revenue
then add in ads...
----
Amazon won half of all consumers.
They are milking the ecom side to fund their future bets
The first to die are the low margin sellers.
commodity goods, anything that can be competed away
on top of this, ecom is mature.
every brand knows amazon is a MUST
What this leads to is more legacy brands coming in and taking back their spot
great time to be amazon, bad time to be a new brand on amazon
The key to being fearless is to have nothing to lose. And the only way to have nothing to lose is to realize nothing in this world belonged to you to begin with.
@adamlevitan As someone who has seen the poker and DFS market evolve and advance more towards “solved”. Where do you think season long is in its life cycle?
Seems like the edge is shrinking with the defaults getting closer to optimal, and the waiver wire is dry af. Is this cope? Thanks