We're excited to welcome Outreach and Introhive as founding partners of Enableship!
Enableship is a flagship DEI program that tackles workforce inequalities by opening #enablement opportunities to underrepresented candidates.
Established by Sales Enablement Society in partn
Interesting question (and the answer is worth reading). I'd add the answer should always depend on the team and the environment. It's often invaluable to have diversity in the experience of your team so the answer depends on who else is on the team! https://t.co/OxLQLqNUJm
B2B is investing in enablement to do more with the same! Big fan of this quote - "Asked what they could accomplish with adequate resources, nearly two-thirds of respondents cited creating dynamic, robust content for sales and marketing—going straight to th https://t.co/AUKpudyFrW
I like the emphasis here on best-in-class sales enablement resources - marketing needs to be measured on ability to impact sales outcomes and it's not limited to lead quality! https://t.co/RV0kJwciYe
Microsoft is a great partner in productivity! Cloud marketplaces make a lot of sense for growing companies - consolidate purchasing and admin as you grow your tech stack. https://t.co/HzE1NOtc1v
"Remote selling will not be successful if you rely on your sales representatives for everything" - I think that's true for digital selling generally. Even though not all sales are remote, they all have a digital play. https://t.co/uIsvS19VId
We can all start with small acts of inclusion - I think the big call to action here is 'sharing your power' - I've heard that before and its great to see some examples. https://t.co/rzAs8MnywH
"Because the buying process is complex, with the right enablement, it will drive alignment between all the go-to-market teams. Conversion rates go up, the win rates go up, quota attainment goes up, onboarding time goes down, and reps are more productive."
https://t.co/kligIIDz3R
Front-line management buy-in is needed to achieve enablement impact - I'd also say executive sponsorship is critical as in any digital transformation! https://t.co/5MbMCyJhxG
This piece talks to RevOps to ensure consistent growth - the other side of the coin that doesn't get enough coverage is efficiency. Investment is shifting to optimize go to market and RevOps (including Enablement) is the team to run that program! https://t.co/LcFFPMvTac
To consolidate all the different applications they use, sales teams have sales clouds and marketing teams have marketing clouds. But enablement teams continue to endure discordant technologies yielding disparate data.
That is, until now.
Introducing https://t.co/iY2UqwQq2T
Are you in sales? Want to learn about buyer-centric social selling from one of LinkedIn's earliest employees and an all-around social media expert? Truly, we have THE workshop for you. Join us on May 13. https://t.co/oAFrRPemMN
Don't forget about sales content! The most complex to manage since it can be reconfigured for almost every prospect engagement and it's a different problem when you have thousands of users engaging in social and digital channels. https://t.co/PO9jJZrwqU