On todayβs episode of Talks with Ubi Franklin, I share the story of how one simple conversation turned into a major brand partnership.
I spoke to my friend Jubril, Then MD of GAC, about Davido, and that conversation eventually led to GAC gifting Davido a vehicle during his wedding.
But the real story is what happened after the gift the visibility, the brand association, and how that single gesture translated into actual sales and value for the company.
Sometimes, business is not complicated. Itβs about relationships, timing, understanding value, and knowing how to connect the right people and brands.
Today, I break down how the GAC Γ Davido deal happened and the business impact that followed.
Talks with Ubi Franklin.