In order for the collection and lore to be congruent it was important to build the world first and not just throw a bunch of PFPs onto the blockchain. I understand this is the way it has been done so far in the NFT space, but that creates a plethora of issues further down the road.
For example, right from the start you’re limited with the depth and authenticity of the lore. Because you have to come up with a story and meaning after the fact. That’s never going to be fully convincing and believable. And it’s one of the main weaknesses most on-chain IPs suffer from.
Another problem is that your future artwork, story, animations etc. is now dictated by randomly generated characters. None of them have an actual personality or justification for their existence. I believe most collectors and holders can feel that whenever a brand tries to go beyond being just a collection. Maybe it’s also the reason why even the biggest successes we have seen are primarily sold as gimmicks or toys, and not something that comes with the same charisma or weight as "real" IPs.
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Back to the lab.
The lifespan of great IP in the NFT world is much longer than you'd expect.
@cryptopunks has been around for 9 years.
This means as a new creator today you need to have a long-term vision. Otherwise you won't achieve the steadfastness of OG bluechips.
One interesting observation I made is that trait rarity not always dictates price.
Meaning certain traits might be more rare on paper but less valued by collectors. And other traits might be slightly more common but highly sought after because of their aesthetics.
That further means, especially early on, be very careful what you buy/sell. Because the market will reprice traits according to taste, and not solely based on rarity numbers.
On the other hand, if you have a good feeling for what people might value visually, you could be able to make some great buys before the prices increase.
One key aspect I pursue is variety and creative diversity amongst traits and items. I believe this is what makes collections interesting to holders and where you as the creator can showcase your passion for the project.
That's why I go out of my way to avoid conventional traits that have already been (over)done by other collections (for example laser eyes, pirate hat, zombie).
But the real challenge is that you can't get rid of "boring" traits per se. Because the less desirable traits are those which differentiate floor NFTs from more expensive ones. That means you kind of have to make some characters less cool or more plain. Otherwise you might dilute the value at the top.
Then, yet again, you do not want floor NFTs to look bad. Otherwise the collection is not attractive to new buyers or you potentially hurt the quality of the brand.
So I'm working very carefully on making floor NFTs look great, but grails phenomenal... while at the same time balancing a clear visual differentiation between rarities.
This is one of the earliest concepts for the worldbuilding of Majin. The purpose of these illustrations is to visualize ideas for the brand. It’s also a way to test the color palette, get a better feeling for the “vibe”, place items or traits within the world of Majin, and to explore how we can communicate scale through art.
Again, this is just a concept so don’t get too attached to it. But a variation of the "black broken halo" will be one of the many traits in the collection.
We aim to bring a fresh look to NFTs. Something that has never been done before.
A collection with unique traits, new utility, stunning artwork, original IP, and deep lore.
My ambitions for the artwork of Majin is that it excites an audience beyond the crypto and NFT space. I want to achieve mainstream virality and give the world something beautiful that's universally appreciated.
My vision for Majin’s lore is heavily influenced by anime and manga like Neon Genesis Evangelion, Berserk, Hellsing… that’s why it covers apocalyptic themes, demons, sacrifice, but will also include a good amount of dark humor and weirdness as you might know from Chainsaw Man.
I want to take digital collectibles further and set a new benchmark for the industry.
More depth, beauty, and mystery.
A collectors' paradise with timeless obsession over aesthetics and traits.