Milled

A search engine for email newsletters

[Milled @milled_emails]

We're almost there, folks #blackfriday #emailgeeks

[Milled @milled_emails]

New on Milled: save your favorite emails!

Keep track of inspirational designs, great copy, or your own works.

[Rob Hope @robhope]

Some news & 3 takeaways:

I've sold @emaillove to my good 🇳🇿 friend @akingkiwi 🎉

Andy had his own email inspiration gallery (that will merge into EML) and has 10yrs experience designing, coding, & curating emails. He is undoubtably the right person to take EML to the next level.

Man, I had fun building the site features... but ultimately I had to let it go. Here is a quick reflection on why:

1 - Competition

When I first started planning EML, @reallygoodemail had a ton of room for improvement. As soon as I started working in public, they really got going and levelled the site up into an incredible resource for email inspiration. I have zero energy to try make something better. Kudos to them.

2 - Motivation

Its not this black & white, and it's tied in with the 3rd point, but curating email is nowhere near the top of the things I could do in my work day. I have unlimited motivation curating One Pagers - I honestly love it 14yrs in - and I really enjoy getting creative with the Yo! Podcast (audio and video).

3 - Time

I've got a little boy arriving in June (f me that's next month) and I'm looking to spend way less time online. Like *way* less for at least a year. Right now @OnePageLove is doing great but I still have so much to do there. Every second into EML was a second not improving OPL or growing the Yo! Podcast (which I really want to do).

Ok, think that's just about it. A huge thanks if you ever shared the love about EML or dropped me a kind message. I'm super proud of it, hence why I could only sell it to a friend I trust will take it to a good place.

You got this Andy!

[Danavir Sarria | DTC Growth Expert @danavirsarria]

Every ecommerce email should focus on ONE idea.

This idea can either pitch 1 or 100+ products. It just depends on its positioning.

EX: The "Best Sellers" email angle is ONE idea, but those emails typically contain multiple SKUs.

[Common Thread Collective @CommnThreadCo]

Let’s be honest: consumers use Black Friday discounts as an excuse to get the things they’ve been wanting for a while.

This is why it’s crucial to start planning early.

Here’s how to adjust Q3 strategy to capitalize:
https://t.co/WcUo0cVrhh

[Milled @milled_emails]

Thoughtful idea by @notonthehighst to build more empathy into their communications.

[🌍 @jasminexETH]

If you’re ever struggling with email content ideas/strategy, check out https://t.co/1WAqWd8fQX

It’s a cool way to see what big brands are doing and to get some inspiration.

[Milled @milled_emails]

@zachlmoss @The_Annett @pompeii79 We do our best to strip out tracking tags on the landing page so that our traffic isn't attributed to the email, but if you see bugs, please send them our way! 🙏

[Milled @milled_emails]

Spare a thought for your site operations team tonight. Months of prep comes down to this. #ecommerce #blackfriday

[Milled @milled_emails]

You checked all of your scheduled sends, right? #EmailMarketing

[Milled @milled_emails]

Some ESPs can help you segment by engagement automatically, but many don't. Even a manual migration done quarterly will help.

[Milled @milled_emails]

A thread worth reading: be sure to balance short-term revenue vs long-term retention. https://t.co/Y9Era6lpf2

[Kristen LaFrance @kdlafrance]

In the last 65 days, Bombas has sent me 24 emails. 23/24 were 100% product or sales based.

That's roughly one PRODUCT #email every 2.5 days for the last 2 months.

I opened 3/24 (mass opened all today for image) and clicked on 1/23.

This is dangerous.

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[Milled @milled_emails]

New ESP to watch: @Shopify Email! Will be interesting to see if a tool integrated directly integrated into Shopify can outperform a stand-alone system. https://t.co/zURAJMbyVN

[Milled @milled_emails]

Today from @GODIVA: Getting cold? Warm Up with Hot Cocoa. https://t.co/ksPhxvAtYw

[Milled @milled_emails]

Today from @AnnsBridal: NEW Wedding Invitation styles are here! https://t.co/PukR9BDvG3

[Milled @milled_emails]

Today from @ActorRobShannon: 20% off Christmas all October, customer https://t.co/BDbKxmeP21

[Milled @milled_emails]

Today from @WHBM: Falling In Love With This SALE https://t.co/NN23ybDYet

[Milled @milled_emails]

Today from @VacationsReview: LAST DAY! Bonus deals end tomorrow https://t.co/iSnJa4yPHk

[Milled @milled_emails]

Today from @serenaandlily: We promise you’ll love this. https://t.co/qb2VAIUmJy

[Milled @milled_emails]

Today from @dl1961jeans: Don't miss this sale https://t.co/C4A88B6cRw