millenj_0621 || GBA PRADA✨💚#EnigmaSeries

五百二十 Be with you always Lin Hanzhou 🫶🏻🐰

[Winmetawin_CNFC @Winmetawin_CNFC]

GQ Thailand 九月刊封面人物Win Metawin
演绎Prada2026秋冬系列

#GQThailandxWinxPrada #Prada
#WinMetawin #GQThailand
#PradaFW26 @winmetawin

[𝘭𝘶𝘭𝘴 @nantoqa]

WIN METAWIN SOLO TOUR 🐰🌎
#winmetawin @winmetawin

[ 1ST SOLO FANMEETING ]
2023.02.11 🇮🇩 #Win1stFMJKT
2023.06.11 🇵🇭 #WINinMANILA2023

[ WIN HOLIDATE FANCON ]
2024.02.17 🇹🇭 #WinHolidateFancon
2024.05.25 🇭🇰 #WinHolidateFanconInHongKong
2024.12.08 🇯🇵 (Tokyo) #WinHolidateFanConJP

[ "JUST YOU & WIN" SOLO FANMEETING ]
2026.03.14 🇯🇵 (Osaka) #JustYouandWin1stsoloFMinOsaka
2026.05.16 🇲🇾 #JustYouandWin1stsoloFMinKualaLumpur
2026.08.01 🇮🇩 #JustYouandWin1stsoloFMinJakarta
2026.08.23 🇺🇸 #JustYouandWin1stsoloFMinNewYorkCity
2026.08.25 🇲🇽 #JustYouandWin1stsoloFMinMexicoCity
🔜 2026.11.01 🇹🇼 #JustYouandWin1stsoloFMinTaipei

[FAIRY ☻🧚🏻‍♀️🐰💗 @_fairy301_]

From being the only Thai artist Jaehyun calls “chingu”, Win is also the only one who appeared in Jaehyun’s fancon vlog in Bangkok 🥹💚 Love this PRADA duo ❤️‍🔥

#winmetawin @winmetawin

[◡̈ ✿〜*:.｡. ꕤ M a R y ꕤ*･.｡.*･*✿. @MaryxPhiWin]

[trans]

🐰: I might be lucky because I happen to work in the industry. That allowed me to open the first door faster than others, my voice was heard louder than others and that’s all. But in the end, the fact that #SOURI has sustained itself for 6 years isn't just because of me alone.

It's because I've built a brand that people truly love, rather than just buying #SOURI because they love Win Metawin. That is what I believe is more important: figuring out how to make customers repeat their purchases. For customers to come back and buy again, they have to love your brand too, not just its owner.

I think people today have more opportunities than ever before. Everyone has a smartphone, and everyone has access to social media. If you create content today, you might not become famous overnight, but tomorrow your life could be completely different. There are many case studies that prove this.

So, the main thing I want to say is: just start. If you don’t take that first step, nothing will happen. You won’t learn, and you won’t know how to adjust, improve, or shape it into what you truly want it to become. 😊

WIN SOURI LOCAL TO GLOBAL

#SOURI #SOURIBKK
#winmetawin @winmetawin
ctto K.Aom 🫶🏻

[◡̈ ✿〜*:.｡. ꕤ M a R y ꕤ*･.｡.*･*✿. @MaryxPhiWin]

[trans]

👩🏻: Now, I think everyone probably shares the same picture that Souri can be called a brand that leverages local soft power to create a distinct identity for each branch through flavor. Now, if we want to develop further meaning, developing flavor so that it becomes recognized more widely in the industry, what do you think the next step or plan would be in terms of promotion, or how could we utilize ideas in this direction?

🐰: I think building a brand or business is like a circle. I feel that every element or component we work on must connect smoothly as a single story. We shouldn't just stand out in one area or be good at creating new flavors; our quality must be good, operations must be solid, and promotion plans must be well-executed.

So, I see it like a tray of pizza divided into slices that come together to form a beautiful, complete circle. Therefore, moving forward with our promotional efforts, my focus is on ensuring every customer touchpoint delivers the best possible experience.

Whether it's a clear brand identity, what customers experience through packaging, bags, service, or online channels, we aim to deliver the best customer experience possible. So, it's not just about releasing new flavors to make the brand last long-term; it's about the experience customers receive, so that whichever Souri branch they walk into, they get the same standardized experience. 🥹👏🏻👏🏻👏🏻👏🏻

**so proud of you @winmetawin

WIN SOURI LOCAL TO GLOBAL
#SOURI #SOURIBKK
#winmetawin
ctto Khun Aom 🫶🏻

[BBcatcat @BcatcatB]

Fandoms in general:
✔️Concerts
✔️Series
✔️Brand events etc etc....

SBPs - One more
✔️Attending seminar co-hosted by the Government and the university😅

It's not something usual but it definitely makes you feel more than proud 🌟

WIN SOURI LOCAL TO GLOBAL #SOURI #SOURIBKK #winmetawin

[FAIRY ☻🧚🏻‍♀️🐰💗 @_fairy301_]

F4 Thailand Kavin aka Win Metawin, came to watch F✦FOREVER 1st World Tour in Bangkok D2 by F4 Taiwan 💫

He already met Jerry Yan once before, so I can't help but wonder if they'll get to see each other again today 🥹✨

#winmetawin @winmetawin

[Ajiu啾💎 @Ajiuuu_]

Win出现时好大的欢呼声啊😂#winmetawin
#FForever1stWorldTourBKK

[Win Metawin French Fc @Winfrance2102]

Ig winmetawin

Win avec Jerry Yan en backstage lors du concert du groupe F4 Taiwan à Bangkok

#winmetawin
#FFOREVER1stWorldTourBKK

[FAIRY ☻🧚🏻‍♀️🐰💗 @_fairy301_]

Win and Jerry Yan first met in May 2024 at a Tiffany & Co. event, and now, in August 2026, they've met again 🩵

Win even brought Jerry Yan some SOURI as a gift 💖

#FForever1stWorldTourBKK
#winmetawin #JERRYYAN

[Winmetawin_CNFC @Winmetawin_CNFC]

要晕倒了🫠🫠🫠

WIN FANMEETING IN JKT

#JustYouandWin1stsoloFMinJakarta
#YOUANDWINinJKT
#winmetawin

[Nitksy | Stream YOURS🎶 @weakforwin]

The MC asked Win to sit but then Win asked wether fans wanted him to sit or stand. Fans said we wanted him to stand, he agreed and said so the fans could see him more clearly. He's so precious🥹💚

#JustYouandWin1stsoloFMinJakarta
#YOUANDWINinJKT
#winmetawin

[◡̈ ✿〜*:.｡. ꕤ M a R y ꕤ*･.｡.*･*✿. @MaryxPhiWin]

[Trans/summarized] Part 5️⃣

#TheSecretSauce

**a photo of Win and his dad with a note says:

“Win, my dear son, and the one who is loved by everyone in our family.

You’ve always been such a cheerful, happy, and affectionate child. Even though you can be a little stubborn at times, I still loves you very much and will always take good care of you.

I promise.

With all my love,

Papa”

—————————

🧑🏻‍🦱: Was this kind of background, foundation, or mindset accumulated since you were young?
🐰: Thinking back on it carefully, it really seems like something I absorbed since I was little. Because when I look back, our conversations in the car with my dad during car rides on family trips or whatever, my dad would always start conversations about business, since he was already in business himself.

For example, he'd ask, "Win, how many people do you think live in Thailand?" Back then, it was around 60 million. He'd say, "60 million. Just think—if you make a product and sell it for just 1 baht per piece, you'd already have 60 million baht. But if you add more value to it, say 10 baht per piece, you'd have 600 million baht." 🥹

🧑🏻‍🦱: These were the conversations happening in your family?
🐰: Yes, since I was a kid. When school ended, I would go hang out at my dad's factory. I'd sit in his office, walk around talking to different departments at his work, and play around there since I was little.

🧑🏻‍🦱: But did you ever think about wanting to be a businessman or taking over the family business from your dad?
🐰: I did think about it. Since I was raised with that mindset, it shaped me to constantly think, "What should I do? What should I sell?" and try to figure out what business to pursue. 😊

Full clip 🫶🏻
📌 https://t.co/k5RjJpotyZ

#winmetawin #souribkk

[◡̈ ✿〜*:.｡. ꕤ M a R y ꕤ*･.｡.*･*✿. @MaryxPhiWin]

[Trans/summarized] Part 1️⃣

#TheSecretSauce

🧑🏻‍🦱: In person, you are so handsome!
🐰: Oh, thank you! ☺️

🧑🏻‍🦱: Allow me to call you Nong Win 😁
🐰: I will only give a permission to him, everyone! 😅

🧑🏻‍🦱: Seeing you as an artist, actor, or celebrity and on the other side people might already know, you do business and branding too. However people might think you're just the face or just doing marketing. What are you doing overall?
🐰: Actually, in terms of my roles, it's divided into two main parts: the entertainment industry part and my business part. My businesses include #SOURIBKK, #COSIE and #VELENCEBKK a clothing brand 💚

🟠: Why did you choose to interview Win today?
🧑🏻‍🦱: I think he is an actor/artist who has a very strong entrepreneurial mindset. From what I've followed, it's not just a passing trend where he uses his fame alone, but he's someone who understands marketing, products, branding, and new consumers. I want to come learn how a "Creator Brand", someone who is a creator or influencer builds a brand and makes it successful.

🧑🏻‍🦱: When you started, I understand there was a period of fan support and many things. Many people in entertainment do business like this. Now, which point—to be honest—made it break through or maintain and keep the business going further and further?
🐰: The key turning point for me was the moment when... ok, in the first year or two, there was full power supporting me, which I am very grateful for and appreciate. But over time, that power might gradually decrease or they might not buy as regularly as before. That made me see the change. So I started feeling, "if it's like this, it means the brand is tied too much to me." I reached a point of thinking, "What should I do if there is no Win Metawin anymore, but customers still love our brand"

🧑🏻‍🦱: This is a point that many people might not be able to cross, and your brand... when marketers classify it, they often group it as a "Creator Brand" or "Celebrity Brand," meaning a famous person starting a brand.

🐰: So I think how can I make them love me and also love the brand. Before, they might have bought solely because they loved me. So that was an important turning point: how to make them also love the brand. We started creating the brand's identity, rebranding everything, changing the logo, and setting up the brand's persona to see how it works up until today. But overall, we didn't change the product concept.

So we solved the problem starting from the vibrant colors of the product first: what its character would be like, and how customers eating our treat would feel. I think this is important in starting branding.

Once we got that, #SOURI had to be an extrovert, definitely a female character, given the colorfulness and cuteness.😊

At first, the colorway of the packaging or shop might have been very feminine, so I added the idea of how to make men feel confident walking into SOURI too, not just a place where men don't dare enter. We tried to make Souri friendly, approachable, and accessible for men as well.

🐰: I think the clearer we make the branding, the more people remember it. Because new brands pop up all the time, and a brand doesn't naturally have life, but we are creating life for it by infusing branding, identity, storytelling, and emotion so people can relate. It makes customers remember it, and once they remember, they will return to us and think of us. 😊

Full clip 🫶🏻
📌 https://t.co/k5RjJpotyZ

#winmetawin #souri

[𝑴𝒆𝒕𝒂𝒘𝒊𝒏 𝒊𝒔 𝒂𝒓𝒕 🎨♡ @Metawin_is_art]

: "ต้องบอกก่อนว่าตัวจริงหล่อมาก หล่อกว่าในจอหลายเท่า"

เป็นที่ประจักษ์สุดๆ ใครยังไม่เคยเจอวินเมตัวจริงอยากให้ลองเจอด้วยตัวเองสักครั้งงง หน้าจอเก็บความหล่อไม่เคยได้เต็ม100%เลยค้าบ 🥺💘 #winmetawin

[🅞🅟🅨✨ @__opywpy__]

Win igs

😂😂

PRADA BEAUTY SUMMER X WIN
#PradaBeautyxWin
#PradaBeauty
#PradaMakeup
#PradaFragances
#winmetawin

[🅞🅟🅨✨ @__opywpy__]

Win igs

❤️‍🔥

PRADA BEAUTY SUMMER X WIN
#PradaBeautyxWin
#PradaBeauty
#PradaMakeup
#PradaFragances
#winmetawin

[Winmetawin.Official @WinmetawinO]

พี่วิน ทำไมน่ารักอะไรขนาดนี้

WIN VERTUO WORLD

#NESPRESSOXWIN #winmetawin
#Nespresso #VertuoWorld #PresstoExplore

[BBcatcat @BcatcatB]

I'm so proud of him 🥹🤍

Each member of #legend100 is carefully selected to align with the direction of #legend_th, which embraces the motto of Inclusive, Insightful, and Dynamic. This list is updated annually to ensure that the individuals featured are suitable and capable of serving as role models, driving change, and effectively setting new standards.

This 2026 selection celebrates influential individuals not only in their respective industries but also across the broader cultural landscape, making #legend100 a hallmark of distinction and thought leadership in Thailand.

https://t.co/KEuBJ1P6e3

#winmetawin

[🅞🅟🅨✨ @__opywpy__]

Win igs

🙌🏻🙌🏻

#winmetawin