Kat Lisciani

Award-winning Content Creator, Marketing Strategist, & Audio Producer

[SNY Knicks @sny_knicks]

THE 53-YEAR WAIT IS OVER!

THE KNICKS ARE NBA CHAMPIONS!

[David Nebinski @DavidNebinski]

Special thanks to the lovely people @automattic for hosting us!

So many people to thank and thank you to @bethanymarz @yash_tek @benbradbury_ @millennovator @rinagpatel @OsnatBenari @Bazzaruto and Rachel Saslaw for asking questions!

You can listen here:
https://t.co/ulaCVQlE0A

[Kat Lisciani @millennovator]

@RoverDotCom Thank you. I will call today.

[Contently @contently]

In this holiday exclusive, @annhandley delivers a Christmas miracle, neatly wrapped in the gift of a product storytelling framework from Everybody Writes, starring Rudolph the Red-Nosed Reindeer. Read the story here. https://t.co/I6QBCxMdIG

#contentmarketing #everybodywrites

[Kat Lisciani @millennovator]

@Verizon - What’s up with fios service in Brooklyn NY? Been horrible for months and has not worked with any of my devices all morning. @VerizonSupport

[Kat Lisciani @millennovator]

@VerizonSupport is Fios completely down in Brooklyn, NY?

[Kat Lisciani @millennovator]

So proud to get to work with this high performing brand and team! 👏🎉👏 @CarMax @contently

[Contently @contently]

Super proud of @CarMax for being named a finalist for Best Multi-Year Content Marketing Program at the @CMIContent Content Marketing Awards! Read our feature about how they've driven over $56M in content returns here https://t.co/vyyFw2YWF2

[Kat Lisciani @millennovator]

Some great data and learnings here to apply in your #contentmarketingstrategy! 📈 https://t.co/hB6vBspYlM

[Kat Lisciani @millennovator]

🔥 FRESH CONTENT ALERT🔥

CarMax, the nation's largest retailer of used cars, has become one of the world's most popular content destinations for car shoppers—thanks in large part to its unique combination of #SEO dominance and edi…https://t.co/z2nsHakxmP https://t.co/DaFInQiKoA

[Kat Lisciani @millennovator]

Jumping on this AM to share another #contentmarketing client success story! It is such an honor and a joy to work with Dell Technologies and its content leadership (Christina Westbrook). I love this brand's commitment to creating q…https://t.co/IQAskq6pTu https://t.co/UhyyfjQtJN

[Kat Lisciani @millennovator]

@randfish Love this visual! Especially that arrow/point in the bottom left corner. One suggestion—I might make that point bolder @randfish

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

Working on some new slides about finding your audience and building brand BEFORE you invest in ads, content, & search rankings.

Does this visual make sense?

(obviously it'll animate in, piece by piece)

[Ross Simmonds @TheCoolestCool]

Airtable is now valued at over $5B.

Why?

Because you can Google more than 4,400 variations of keywords that include the word 'template' and be met with an Airtable landing page. Some of these *free* templates are 100% alternatives to entire SaaS products.

That's powerful.

[Kat Lisciani @millennovator]

So much money is spent pushing narratives that protect the image of powerful men. When I say powerful I mean rich and influential. The treatment of both Dylan and Mia Farrow by the Woody Allen PR machine is traumatizing. When will we as a society just start believing women?

[The Hollywood Reporter @THR]

"Part of the narrative was, 'This is a he said-she said.' But what we realized as we dug was that it was: He said, he said, he said, he said, he said, he said," #AllenvFarrow filmmaker Amy Ziering told THR of exploring PR machine behind Woody Allen. https://t.co/3JOefhWUbf

[Dylan Farrow @RealDylanFarrow]

To have my truth finally acknowledged by so many of you means the world to me.

Thank you all for listening to my family’s story over the past month.

Never stop believing survivors.

Visit the link for resources
#AllenVFarrow

https://t.co/yptx8Jq2Ox

[Contently @contently]

We just released fascinating new research on what consumer want from branded content. STRAP IN. It's time for a content marketing thread.

[Joe Lazer (FKA Lazauskas) @JoeLazauskas]

Want to feel depressed about marketing? Display ad spending is expected to go up 24% this year. This is weird, right? No one likes display ads.

So why are marketers pumping so much money in? I have a theory. [thread]

[Kat Lisciani @millennovator]

@Hertz are you aware the customer support / contact form on your website is broken?