In this holiday exclusive, @annhandley delivers a Christmas miracle, neatly wrapped in the gift of a product storytelling framework from Everybody Writes, starring Rudolph the Red-Nosed Reindeer. Read the story here. https://t.co/I6QBCxMdIG
#contentmarketing#everybodywrites
Super proud of @CarMax for being named a finalist for Best Multi-Year Content Marketing Program at the @CMIContent Content Marketing Awards! Read our feature about how they've driven over $56M in content returns here https://t.co/vyyFw2YWF2
🔥 FRESH CONTENT ALERT🔥
CarMax, the nation's largest retailer of used cars, has become one of the world's most popular content destinations for car shoppers—thanks in large part to its unique combination of #SEO dominance and edi…https://t.co/z2nsHakxmP https://t.co/DaFInQiKoA
Jumping on this AM to share another #contentmarketing client success story! It is such an honor and a joy to work with Dell Technologies and its content leadership (Christina Westbrook). I love this brand's commitment to creating q…https://t.co/IQAskq6pTu https://t.co/UhyyfjQtJN
Working on some new slides about finding your audience and building brand BEFORE you invest in ads, content, & search rankings.
Does this visual make sense?
(obviously it'll animate in, piece by piece)
Airtable is now valued at over $5B.
Why?
Because you can Google more than 4,400 variations of keywords that include the word 'template' and be met with an Airtable landing page. Some of these *free* templates are 100% alternatives to entire SaaS products.
That's powerful.
So much money is spent pushing narratives that protect the image of powerful men. When I say powerful I mean rich and influential. The treatment of both Dylan and Mia Farrow by the Woody Allen PR machine is traumatizing. When will we as a society just start believing women?
"Part of the narrative was, 'This is a he said-she said.' But what we realized as we dug was that it was: He said, he said, he said, he said, he said, he said," #AllenvFarrow filmmaker Amy Ziering told THR of exploring PR machine behind Woody Allen. https://t.co/3JOefhWUbf
To have my truth finally acknowledged by so many of you means the world to me.
Thank you all for listening to my family’s story over the past month.
Never stop believing survivors.
Visit the link for resources
#AllenVFarrow
https://t.co/yptx8Jq2Ox
Want to feel depressed about marketing? Display ad spending is expected to go up 24% this year. This is weird, right? No one likes display ads.
So why are marketers pumping so much money in? I have a theory. [thread]