Are the UA managers about to be paid more than the software engineers?
You are a mobile gaming startup. You raised <1M. You are hiring 1 SWE and 1 UA manager. How do you split the salary?
Congrats to the @HiddenStudiosGG team for securing the bag. I think @whop is directionally right here, but wrong on the execution.
❌Game distribution
UGC games are relatively short-lived and trend-based. Distribution of games today does not guarantee distribution tomorrow.
❌Proprietary ad tech
Highly dubious that anything groundbreaking has been invented here. Adtech is so far behind in this space, its like showing fire to cavemen.
❌ Growth != Performance
Hidden studios team has a crazy growth story and they've clearly unlocked something special for UEFN, but I'm not convinced the growth engine translates directly to 3rd party ad dollars.
This acquisition feeds the thesis that ugc gaming is the most important ad distribution platform of the future, but it's still the wild wild west (for now).
glhf
Whop has acquired Hidden Studios to lead ad-tech initiatives.
In the past two years, we evolved from building Fortnite mini games to an in-game advertising platform reaching 15 million monthly players and $20m ARR.
After meeting @cultured, I realized we could grow far beyond gaming.
Thank you to @cory , @justinmateen, @ParetoHoldings, and our other early investors for believing in us.