Nathan Miller

My journey of building a brand | Just a guy who loves to tackle difficult challenges | Endurance Junkie

[Nathan Miller @millzymillz23]

Obviously there is no one size fits all for how to build a company. The process will look completely different for everyone. I’m just sharing this in case someone needs a little light into how to go about it.

[Nathan Miller @millzymillz23]

From “Disciplined Entrepreneurship” by Bill Aulet. A basic rundown of how to start a company. First, who is your customer? What can you do for your customer? How does customer acquire product? How do you make money off your product? How to design/build your product? How to Scale?

[Nathan Miller @millzymillz23]

Starting to work on prototypes this week! Very excited!

[Nathan Miller @millzymillz23]

From there you can move outward and capture whatever your goals & missions are! I’ll talk about expanding later…

[Nathan Miller @millzymillz23]

The Beachhead Market (niche) what is it? And the importance of it.

[Nathan Miller @millzymillz23]

These customers should all belong to similar social and economic groups in society. They will be people that aid in the development of your product/service by giving crucial initial feedback.

[Nathan Miller @millzymillz23]

Happy Monday! Just an update on here, upon completion of market research (which is still in progress), the next phases are market segmentation (niche), and the actual product, which by all means is most important. Exciting things ahead!

[Nathan Miller @millzymillz23]

Haven’t tweeted all week, I’ll be better with updates. Anyways, I have been busy conducting market research and other research on dif mats to use! #necessarystudying.

[Nathan Miller @millzymillz23]

Now that I’ve given my premise for why I’m starting a company. If it’s not already clear, I’m going to be building a new shoe company. One that’s tailored for runners and recovery to start!

[Nathan Miller @millzymillz23]

Your feet are more crucial than you think to your overall physical health…

[Nathan Miller @millzymillz23]

There’s more problems to modern day footwear than just its impact to the environment.

[Nathan Miller @millzymillz23]

Subpar arch, joints, and achilles support. Specifically in shoes meant for recovery or walking in day to day life.

[Nathan Miller @millzymillz23]

@AeraFarms Very solid recommendations here! And yes these would be the avenues of creating value.
Big problems deserve big amounts of effort to solve!

[Nathan Miller @millzymillz23]

Going back the problem with the footwear industry that I mentioned last week.

[Nathan Miller @millzymillz23]

@agazdecki I love this, follows along the lines of “you don’t need to have everything figured out to start”, however it would be pretty cool to disrupt an industry though 🤷‍♂️

[Nathan Miller @millzymillz23]

There has to be a better way of going about this…

[Nathan Miller @millzymillz23]

There are obviously some eco friendly shoe companies out there. But to me most of them are dull, boring, and not that durable.