MIMI

[MIMI @mimi535131]

@HYMel0224 This feature can be the significant next step for Pinterest as they already found its position for curation and shopping experience. Brands can utilize the feature on how Pins perform at any given time.

[MIMI @mimi535131]

@brianyuan22 I can imagine Live shopping on Facebook is not going well because consumers use Instagram, Pinterest, and TikTok for this feature. I strongly agree with the sentence "consumers viewing behaviors are shifting to short-form video," and many brands will post short videos and ads.

[MIMI @mimi535131]

@1717hahahaha Thank you for sharing the insightful article. Spotify's growth in every aspect is the outcome of the marketing strategies and the efforts to make the qualified creators' economy. I believe the quality of content and curation are leading Spotify's phenomenon.

[MIMI @mimi535131]

Interesting event, Ad Age Next ; Leaders from brands and platforms will talk about the how to expand the creator's economy and use creator content.
#NYUDigitalMarketing
https://t.co/uxzK9hAZaN

[MIMI @mimi535131]

@moh04189267 I agree that these kinds of marketing can gain the customers' trust, as we can check the news releases on the web. And they can attract customers to get more information on the brands or products, which will be a real value for the company.

[MIMI @mimi535131]

@1717hahahaha Yes, the news release can lead to the improvement of SEO. And I think it can be related to the media release and events, so the customers also can get information from the news. You can reach especially the loyal customers.

[MIMI @mimi535131]

@1717hahahaha I agree with you and realize press releases can have a vital role in delivering an accurate message to the audience. And the part of media is enormous in terms of the influence!

[MIMI @mimi535131]

The New Rules of Marketing & PR 20|”Once you know what a reporter is interested in, send her an individualized pitch”| The emails for the journalist should not seem like spam. We should understand what the journalists write about when we pitch to them for PR. #NYUDigitalMarketing

[MIMI @mimi535131]

The New Rules of Marketing & PR 19| Newsroom is for all people to visit the website, and marketers can use the news release for SEO purposes as it tends to be updated often. I feel the news release is essential as we can add content relevant to brands. #NYUDigitalMarketing

[MIMI @mimi535131]

The New Rules of Marketing & PR 18| Organizations should communicate directly to their audience with press releases. The example of WebEX was appealing because the press release can increase the webpage's ranking on the google search and increase the traffic. #NYUDigitalMarketing

[MIMI @mimi535131]

@YuWang0027 This service looks instrumental in creating ads with customized rules for different audiences, locations, languages, or contexts. Creating content can be more accessible, and we can run the campaigns with more diverse versions, delivering to the exact target.

[MIMI @mimi535131]

@margabgom @marketingdive Thank you for sharing the article, and it's undoubtedly an exciting step with Snapchat for Web. I read the report on the AR shopping experience on Snapchat and feel they'll expand their service furthermore.

[MIMI @mimi535131]

@YuWang0027 Thank you for sharing the informative article! I didn't know the function of carousels, but it looks like a good option for sharing multiple photos or documents.

[MIMI @mimi535131]

The New Rules of Marketing & PR 17| Videos and podcasts are excellent content for marketing. I love listening to podcasts related to marketing, and surprisingly I can find a lot of content. And I think Vlogs are an influencing tool, but it must be organic. #NYUDigitalMarketing

[MIMI @mimi535131]

#NYUDigitalMarketing

[MIMI @mimi535131]

Gap highlight individuality for child in "Everyone Belongs" campaign, from a 13-year-old tossing basketballs from her wheelchair to 4-year-old racing on prosthetic legs. This influential campaign can share children's abilities, and I'm excited about it.
https://t.co/5vOBeXLsm2

[MIMI @mimi535131]

The New Rules of Marketing & PR 16| Surprised marketers should avoid using models from a stock photography. Many Japanese companies use models, and I didn’t even think about it! But this point makes sense since I unconsciously searched the actual photos.
#NYUDigitalMarketing

[MIMI @mimi535131]

@XuShi2267 Nowadays, video content intrigues the customer, and marketers need to use it. Especially the video content that shows the brand story can be attractive to savvy audiences.

[MIMI @mimi535131]

@sam_sianturi Yes, and we sometimes use videos, TV, podcasts, and mobile simultaneously. For me, podcasts are mainly the ones I listen to while using mobile, but I will concentrate on them if I hear something important. So it would be helpful for marketing.

[MIMI @mimi535131]

@XuShi2267 Yes, the photos can show much, but we’d better deliver the reality. And this is why the apps we can share reality are getting famous, such as BeReal.