Which is best? SEO vs PPC vs Email Marketing:
Let's break each down...
SEO:
- Cost effective long term
- Drives organic traffic
- Depends on Google
- Higher conversions
- Long term investment
- Helps rank on ChatGPT
PPC:
- Costs per click
- Paid traffic in search
- Paid traffic from search
- Pay until you stop
- High CRO potential
- Can target ICP
Email Marketing:
- Low cost, high ROI
- Turns traffic to leads
- Turns leads to revenue
- Full control over it
- Fast acting (if done right)
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I'd rank them:
1) SEO
2) PPC
3) Email
SEO still takes the crown.
When done right, it drives leads for years.
I used to be a PPC "hater", but that's changed.
I now get 100s of leads from it every month.
It's a great complement to SEO for instant leads.
Then email nurtures & warms leads up.
It's very much a symbiotic relationship.
...when you execute it properly.
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What's your favorite? Post it below.
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