Lesley Conway, CEO Mindshare Canada spoke with Lauren Richards to discuss the future growth of Mindshare and the importance of our client & industry partnerships. Get to know more about Lesley & Mindshare Canada in the latest Media In Canada story below! 👇
YES! Shout out to @Mindshare_USA for being named @MediaPost's Agency 👏 of 👏 the 👏 Year 👏 🥳
...and a huge congratulations to @GroupMWorldwide for Holding Company of the Year 💥👏
We're thrilled to be named the @Mediapost Holding Company of the Year for the second year in a row, and congrats to @mindshare on earning Media Agency of the Year! Trust among our clients and innovative work from our people are what make this happen.
https://t.co/r9k1N7BUig
We’re further accelerating our push to reduce ad-based carbon emissions with the creation of a client coalition for media decarbonization, bringing together leading global advertisers to advance efforts across the industry to cut total carbon emissions.
https://t.co/sHrbKz4KXP
Today we celebrate 25 years of #TeamMindshare! We'll be sharing stories from across our offices on the incredible ways our people embody our values of Energy, Empathy, and Impact every day 👏🎉
Our CEO @readmark was joined by WPP's Chief Creative Officer Rob Reilly, @GroupMWorldWide’s Kevin Johnson & WPP's Country Manager for Canada Arthur Fleischmann to kick off a full day of events to welcome our people to the new Toronto Campus https://t.co/LfKw6lf2LE
#WPPinToronto
WPP agencies dominate @COMvergenceWW's H1 2022 new business global ranking: @GroupMWorldwide topped the media group league while @mindshare and @WavemakerGlobal came 1st and 2nd respectively in the agency category https://t.co/SelD93sgai
Instagram has rolled back some recent updates intended to make the app more video-centric following user backlash, with celebrities like Kylie Jenner criticising the platform for trying to be too like TikTok. Find out more in the latest #TeamMindshare POV: https://t.co/566g1Ic7ke
Congratulations to #TeamMindshare's Allison Wolf, who was recently named one of @adage's Rising Stars of 2022! 👏🎉 Read more about Allison and her inspiring work: https://t.co/mn6R2HtTvw
Exciting news! We’re proud to partner with @TysonFoods and @SocialcontextAI on the launch of the Impact Index 👏 This tool will look at the social impact of editorial content on minority communities & drive more inclusive content. Learn more via @adage: https://t.co/uaNGd3xjdY
#TeamMindshare’s Adam Gerhart is an honoree in @CampaignLiveUS 40 over 40 2022. Adam was recognized for his vision to connect with consumers whilst driving #goodgrowth for business & his commitment to inspire everyone who works with him. Congrats to Adam! https://t.co/H5fPCc8vUl
People’s mindsets changed after emerging from the pandemic. The Happiness Menu explores how the meaning & pursuit of happiness is impacting behaviours & in a world of uncertainty how media and brands are engaging consumers to bring happiness🧵
👉https://t.co/UleXscdbXd
Google is pushing back the deprecation of third-party cookies in Chrome by a further year and its website analytics solution, Universal Analytics, will be shuttered in 2023 and replaced by Google Analytics 4. Find out more in the latest #TeamMindshare POV: https://t.co/xEHQA2TiRt
Here are some steps advertisers can take immediately to accelerate their decarbonization efforts:
• Buy fewer, higher-quality ads
• Buy low-carbon media products
• Cut supply chain complexity by reducing intermediaries.
Understand why here: https://t.co/gc9FaFngyc